Founders Korner by Koridor

Attracting and retaining SaaS customers doesn't have to be a mystery. By focusing on offering a valuable solution, investing in customer success from the start, understanding your pricing model, creating educational content, and building a feedback loop, you can set yourself up for success in the competitive world of SaaS by following these 5 tips below.    00:20 - Offer a valuable solut...

In this episode of Founders Korner, Jon Hafichuk and Sep delve into the crucial topic of culture and hiring in business. As the founder of Symbol Syndication, a successful video production and digital marketing company, Jon shares his experiences building a positive culture and making strategic hires.  Sep, the founder of Koridor, brings his wealth of knowledge and experience as a non-technic...

We are back in the Founders Korner to talk about all things entrepreneurship and business. Today we have a special treat for our listeners – we have Jana Boyko and Brad Boyko, the sibling duo behind the new guided journal for entrepreneurs, Bedside Business Plan. In this episode, we dive into the stories and experiences that shaped their entrepreneurial spirits and explore why founders need to inv...

On this week's episode of Founders Korner, where we delve into the importance of marketing for early-stage startups, and growth hacking tips and techniques - from a marketing perspective.    Our guest is Emma, a B2B marketing leader with over 10 years of experience in the tech startup industry. Emma has worked at marketing agencies, Fortune 50 companies, and tech startups, and has a part...

Today in Founders Korner we sit down with Wish Bakhshi a Director of AI and discuss what he sees at the biggest opportunity in Tech and how startups can leverage AI to position themselves against the market. We will also be discussing the difference between what it means to have AI technology versus utilizing algorithms. There are many potential opportunities for startups to leverage artificial in...

Today in Founders Korner we have our guest Eddie Irvin who is an app architect and tech advisor. He helps non-technical leaders get their vision out of their head and into a technical app blueprint, which enables them to tell developers in detail what they want to build. With Eddie they get the right system built the first time. They discuss the technical logistics of starting a founders vision, h...

Due to it almost being the end of the mental awareness month of November we are joined by our guest Una to discuss mental health and entrepreneurship in the Founders Korner. The two discuss about the mental fortitude it takes to build something from nothing as a founder, how anxiety can be a positive thing, and how to psychologically prepare yourself to be a founder. Una has a Physiology backgroun...

Today in the Founders Korner we have our special guest Roderick Jefferson  here to drop some serious insight on the topic of sales, and why as a founder HOPE can never be your #1 strategy. They discuss the topics of what is sales enablement, why you need to bridge the departments within your organization to sales, common first time founder mistakes, how to find the ideal sales person for your...

Today in the Founders Korner we are talking about research! Research might be considered a boring topic BUT it is the most critical thing to do as a startup when it comes to the necessity of  understanding your users, before you get deep into product development. Our guest Filip holds a masters degree in Sociology and has over 10 years of experience in qualitative and quantitative research. H...

So you developed a product! Congratulations. Now, wait. Uh, what? How do I market this thing? Tune in to hear Sep and Bryce - Highbar Enterprises Growth and Marketing Director - Discuss some incredibly insightful topics about when startups meet marketing and how founders need to be a little crazy (when combined with curiosity and strategy) to thrive in this world. They talk about why you need to g...

Let's talk about burnout. If you’ve been feeling depleted, like you lost your spark or are unmotivated while running your business, you could be dealing with more than just a rough patch. The World Health Organization officially recognized burnout in 2019's International Classification of Diseases . As founders and entrepreneurs, Bob (Koridor's VP of Sales) and Sep have been through every up and d...

Join us today in the Founders Korner for a quick episode as Koridor's VP of Sales, Bob, sheds some light on what he saw on his business trip to Startup Denver. Him and Sep talk about what it takes for Startups to survive (and thrive), what startups should and should't do in the early stages, and what investors are looking for from newcomers in the startup ecosystem.  Our Host - Sep is the Fou...

On this episode of the series 'Founders First Time' on Founders Korner, Daniel and Sep talk about his experiences as a first time technical co-founder, and in his recent role as a principal software engineer at Neo Financial. They cover topics like what founders can expect from hiring developers, how to approach devs, working with co-founders and the transition from a small scale to a large scale...