Found Revenue: Shopify Growth with Bryan Bowman

In order to combat the distractions that threaten to tear you away from scaling your eCommerce business, you need to be focusing on these 4 business growth strategies. On this episode of Marketing For eCommerce, I walk you through the 4 main steps towards scaling your business and seeing higher levels of success. If you're familiar with the 80/20 rule, you'll know that 80% of your success comes fr...

The biggest downfall for many online sellers is getting distracted by the "Next Best Tool" rather than focusing on the essentials that will actually increase your eCommerce conversion rate. Throughout this episode of Marketing For eCommerce, I discuss 4 tips that are simple, yet critical, to understand. They will help you focus on what's important in your business model, attract the right customer...

The savviest eCommerce professionals are using Instagram stories as their next best Instagram business idea. It's an avenue that's practically guaranteed to be a hit with your existing followers, and it's a great platform for fun, experimentation, and creativity. On this episode of Marketing For eCommerce, I'll be sharing why you can't go wrong with Instagram stories, how best to approach this new...

There are some pieces of marketing advice that you should never tire of hearing about, and selling based on price points vs unique propositions is one of those pieces. For this 25th episode of Marketing For eCommerce we flashback to episode 2, where I shared the 2nd deadliest eCommerce marketing sin - price point-based selling vs. selling based on propositions. You'll be reminded of the dangers of...

Education-based marketing is a solid fundamental that you need to be leveraging in your business, and it's so simple many people consider it an eCommerce hack. If you implement the 3 strategies I outline on this podcast, you'll see higher engagement rates, more repeat buyers, and a stronger presence in your market. Don't miss all the details on this great episode of Marketing For eCommerce. What i...

No longer confined to the copywriting and journalism industries, a swipe file can lead to new avenues of creative marketing in your eCommerce business. Starting, maintaining, and referring to a swipe file can be a fun process, and I explain 3 methods to consider on this episode of Marketing For eCommerce. I promise it'll inspire you to leverage new ways of marketing, and if you start today you'll...

No matter what type of eCommerce product you sell, you need to be marketing to your buyers through targeted sales pages. No matter who is buying your product, they're all seeking for a variation of the same result, goal, or benefit. Take for example Hydro Flask bottles . No matter which type of buyer is consuming the product, the end result is the same - a bottle that keeps hot drinks hot and cold...

Finding your best niche market is the #1 thing you can do to increase your chances of success in eCommerce. The importance of honing in on your target market is even more important than focusing on your product's features. On this episode of Marketing For eCommerce, I reveal the top 4 criteria you need to consider when defining your best niche market. I walk you through the process of honing in on...

On episode 19 of Marketing For eCommerce , I outlined the first 2 mindset strategies that have the power to change the way you approach your business. On this episode, I explain the final 2 strategies that, when combined with the others, give you an arsenal of tools to use throughout your eCommerce journey. I also give you actionable items that make adopting these mindset strategies easier than ev...

These 4 mindset strategies are the keys to increased success within your eCommerce business. As entrepreneurs, we often fall prey to distractions, shiny new tools, and the Next Big Thing. But to stay focused and see an immediate impact on your business, you HAVE to follow these 4 strategies. I explain the first 2 on this episode, and you don't want to miss part 2 of this conversation on the next e...

Far too many online sellers aren't focusing on these 3 eCommerce basics. If you invest a few hours a week on these 3 pillars to success, you'll crush your competition and end up converting more customers than ever before. I outline 3 basics that you need to focus on this episode of Marketing For eCommerce. Stop being distracted by the new shiny tools, figure out your business's foundation, and wat...

Utilizing an eCommerce retargeting strategy is the BEST way to boost revenue in your online business. It allows you to secure money that's been left on the table and profit from customers that your competitors are ignoring. I have found that eCommerce professionals that use these 2 strategies earn more, sell more, and enjoy more success. On this episode of Marketing For eCommerce I walk you throug...

A quiz funnel is an engaging, personalized type of funnel that simply must be in your marketing process. Understanding WHY people want your product is key to eCommerce selling success, and a quiz funnel helps you understand your prospect's needs and wants. On this episode of Marketing For eCommerce, I explain how a quiz funnel can be used in two major types of eCommerce scenarios. I also explain h...

One of the most overlooked eCommerce strategies is the host-beneficiary relationship. These valuable connections are a low-cost way of acquiring more customers, and you NEED to hear how this strategy can encourage more conversions within your business. On this episode of Marketing For eCommerce, I explain what a host-beneficiary relationship is and why they're so successful. I also share with you...

On this episode of Marketing For eCommerce, I share with you the best system for achieving your goals - the OKR (Objectives and Key Results) tool. Success in entrepreneurship essentially comes down to 2 things: knowing what you need to be doing right now and staying focused on that one task. The OKR tool allows you to focus your time and energy appropriately. It works for me and my team, and I wan...

Using the best sales promotion tools are essential for eCommerce success. If you follow the 4 tips outlined in this episode of Marketing For eCommerce, you'll be light years ahead of your competition. Watch the dollars roll in, see your engagement and click rates skyrocket, and strengthen your eCommerce business model. Listen now! #1 - The secret to running a great sales promotion is preparation D...

What's the secret behind most successful people? They have short-term action plans. They attack each day with focus and a goal, and that's how they do more, achieve more, and earn more. On this episode of Marketing For eCommerce, I share with you my own 90-day plan, tell you why marketing chatbots ARE the path for future digital marketing and explain why taking action early will set you apart from...

80% of eCommerce marketers sell based on price alone - they don't create an irresistible offer! Focusing on a price-based approach to marketing isn't sustainable. And if you only focus on price, then your product isn't particularly valuable and you become just like everyone else. You can break out of this mold by focusing on creating an irresistible offer for your products. I explain why you need...

Most digital sellers aren't taking advantage of their digital audience. A digital audience allows your eCommerce business to thrive and crush your competition. That's because most eCommerce sellers stop focusing on their digital audience after their social media platforms have a considerable amount of followers. On this episode of Marketing For eCommerce, I explain why having a strong digital audi...

One main goal for every eCommerce seller should be to increase your buyer's average order value. Everyone knows there are three basic ways to make more money from your business. You have to get more customers, get those customers to buy, and then get them to buy even more. On this episode of Marketing For eCommerce, we're going to focus on getting those customers to spend more and increase their a...

eCommerce ventures require capital investments - plain and simple. But dropshipping products is a great way to get started in eCommerce with minimal capital and without being tied down by inventory. Learning the eCommerce process through dropshipping products will allow you to start your own brand or company more successfully and it can be done on a shoestring budget. On this episode of Marketing...

Posting ads on Facebook is often seen as the holy grail for digital marketers and eCommerce professionals. Sadly, the vast majority of eCommerce marketers aren't playing the Facebook marketing game the right way, simply because they don't know the rules! On this episode of Marketing For eCommerce, I explain the #1 mistake everyone's making in posting ads on Facebook and how YOU can start viewing F...

Here's an insider eCommerce tip that will blow your competition out of the water: start using a marketing chatbot in Facebook Messenger. This technology is starting to explode and I want YOU to be one of the first eCommerce businesses that adopt this new way of communicating with your audience. Don't be fooled, marketing chatbots such as ManyChat aren't just a shiny new toy, they're going to revol...

I recently presented at a Masterminds event for entrepreneurs and wanted YOU to be able to hear the advice I shared on the best 3 eCommerce strategies to implement in your business. 90% of eCommerce sellers aren't focusing on these strategies. If you start today with integrating even just one of these strategies, you'll be able to watch your sales, revenue, and growth skyrocket. Don't miss this ep...

This episode of Marketing for eCommerce holds my most critical piece of advice for eCommerce professionals: know your marketing math. If you don't know key metrics such as gross margins, operating margins, and sales conversion rates you're not setting yourself up for maximum success. Pay close attention to this episode because I share 4 key metrics that will help you monitor costs, scale your busi...