Found Revenue: Shopify Growth with Bryan Bowman

How do you beat burnout in business? I'm all for the hussle needed to make my business work. But when I feel the twinge of burnout, I know I need to reset. We as humans are resilient. In years past, if you survived the winter, it was a win. Not starving to death and finding food was a win. Today we live in more comfort than we've ever had. We have more luxuries yet most think they need a break rig...

The most vital thing in business is to learn how to increase sales volume by winning customers over. You must learn what moves the needle of your business. According to the Law of Geometric Growth, there are four vital things called the eComm vital few. These are known as the pillars of business growth: Audience Conversions Average order value Frequency of purchase Only a ten percent incremental g...

How to Increase Profit and Suffocate Your Competition, Ep #51 eCommerce sellers, listen here to learn how to not only increase profit in your business but also protect it. I talk about UVP, your unique value proposition, and how to use it to command premium pricing. In order to increase profitability, you must use the right strategies. I cover important methods that will result in more valuable pr...

If you are an eCommerce seller you MUST, MUST, MUST nail the issue of product differentiation. What is it? It's figuring out what makes your product different from the others in your marketplace. Why do you need to know that? Because it's going to dictate everything about how you market, how you refer to your product, how you iterate on what you offer, and more. eComm sellers who do not figure out...

On this episode, I share one of the BEST ways you can increase your revenue overnight: abandoned cart best practices. Really, this is a game changer beyond any other you might hear about. Increase your revenue by at least 60% with these simple and often neglected follow up sequences. I'm going to walk you through the different ways you can go about doing it and show you how effective it is in real...

It may sound super simplistic for me to say that you can gain incredible eCommerce momentum from focusing on only two things. But wait until you hear what they are. These two things are the areas where major leverage can be exerted to move your business forward. I'm not going to make you wait, so here they are: Exposure - people need to know about your brand and products Sales - you need people to...

Do you know what I mean when I say, "YOU must become more?" It's not fluffy, inspirational garbage, it's the factual truth. I didn't learn it myself, it dawned on me as I read an incredible biography of Albert Einstein, written by Walter Isaacson. In that book, Einstein is quoted as saying, "We cannot solve our problems with the same thinking we had when we created them." I didn't see it at first,...

Contrary to what many people think, writing powerful ad copy does not require that you ooze with creativity - it only requires that you use a proven ad copy template. I've experienced a lot of my success with platforms like Facebook Ads and Google Adwords using this principle, and I can tell you that it works. This episode is about that - how to create your own ad copy template that covers the fun...

Mental models may be new to you, and I hope so - because I LOVE giving you tools that can help you amplify your success across the board. Mental models are structures around the way that you think - planned, intentional decisions you make ahead of time about how you will handle certain situations or how you will go about evaluating opportunities and options. Honestly, one of the greatest benefits...

Facebook dynamic ads are a tool for your ecommerce toolbox you have got to know about - and the ironic thing is that whenever I travel to conferences and hear big name ecommerce sellers speak, none of them seem to be talking about this incredible tool. In my experience, it increases your conversion rate like almost nothing else. On this short episode, I encourage you to dip your toe into the water...

It may seem strange to you that I'm going to talk about the reasons I meditate on a marketing and eCommerce podcast. But the subject of meditation fits hand in glove with doing business and life well. There is not one reason why I meditate - but the short answer is that I do it because of the tremendous benefits meditation brings to my life and business. This episode is dedicated to explaining 4 o...

You can find posts and podcast episodes about business lessons everywhere. They're a dime a dozen. The reason I say that is that most of them are written just to get Google rankings, not to convey legitimate, valuable content you can use in your business. This episode is NOT that. It's the polar opposite. If you will really apply the business lessons I share on this episode, you'll see your busine...

When it comes to building an online brand, there are lots of things you CAN do and a few things you MUST do. Every business model has absolutes built-in, things that you can't do without if the business is going to succeed. On this episode of Marketing For eCommerce, I address those essentials - and I'm going to do it for three different types of people - those who are just considering an online b...

Congratulations on bringing your eCommerce business into the New Year! It's an achievement many people haven't reached, and you should be proud of the progress that you've made over the past 4 quarters. Now is the time to look at all of your business systems, pipelines, and strategies to determine what's working and how you can improve your business. On this episode of Marketing For eCommerce, I s...

Deep work has changed the way I approach my life and my eCommerce business. By making it one of my top priorities for 2018, I have changed the way I think about projects and have reaped benefits that come from long periods of uninterrupted work. On this episode of Marketing For eCommerce, I share with you why I believe deep work has the power to revolutionize 2019 for you and your business, and it...

You can build a better business, and the start of a new year is the perfect time to implement all those ideas you've had floating around in your head over the past few months. On this episode of Marketing For eCommerce, I explain 3 main areas in which you can grow that will allow your eCommerce business to flourish in 2019. Don't miss a single idea - listen now! Points of differentiation are essen...

Learning how to differentiate your business is the best way to make more sales in the eCommerce space. With so many options, varieties, and variables in product and service sales, the best eCommerce sellers make it known exactly why their business is the best option. On this episode of Marketing For eCommerce, I share with you the 2 main components of differentiation that will set your business ap...

Everyone wants to get more clients, right? Whether you are trying to launch a whole new business, expand your product line, or simply increase brand awareness, host-beneficiary relationships are a great strategy to use. These valuable connections are a low-cost way of acquiring more customers, and you NEED to hear how this strategy can encourage more conversions within your business. On this episo...

Eugene Schwartz's book, "Breakthrough Advertising," should be one of the top resources for every eCommerce seller because it expertly explains the idea of varying levels of customer awareness. On this episode of Marketing For eCommerce, I'll walk you through the 5 levels of customer awareness that Schwartz explains in his book, and they're insights you don't want to miss. To up your marketing game...

This episode of Marketing For eCommerce will outline 7 tools for eCommerce software that you can't afford to not have incorporated into your business. I'll explain why #5 is perhaps the most essential function you need to be leveraging, and it's an episode not to be missed. All of the details can only be found in the audio, so be sure to listen now! #1 - You need a place to sell your product Your...

With only a few weeks left in 2018, every single eCommerce professional is busy creating sales pages and planning for the upcoming Black Friday and Cyber Monday sales events. I encourage you to take a break from your hard work and recharge by listening to this insightful episode of Marketing For eCommerce. We flashback to episode 22, where I walk you through the buyer persona identification proces...

Nearly every eCommerce seller relies heavily on their final batch of quarterly sales. Black Friday and Cyber Monday are only 2 weeks away, and there are steps you can be taking right now to prepare for these critical sales events. On this episode of Marketing For eCommerce, I outline my best insights that will help you make the most of these upcoming sales days. Listen now to hear insider informat...

Some advice becomes even more beneficial the more you listen to it, and that is the case with these 3 eCommerce strategies. A few months ago I attended a Mastermind event, and it's been worth its weight in gold. I still find myself applying these strategies to my own business and my clients' businesses, and you simply HAVE to hear them again. For the second flashback episode of the Marketing For e...

Successful eCommerce businesses aren't built on random marketing campaigns, they're scalable because of their foundational principles of advertising. On this episode of Marketing For eCommerce, I share my top 6 principles that are guaranteed to bring your marketing game up to the next level. They're easy to integrate into your business model and will be well worth your time. Be sure to listen to t...

Many eCommerce sellers are content with simply selling on Amazon without a great sales funnel - you should not be one of them! In order to create a truly scalable business, you have to take your model off of Amazon. One of the first steps in this journey is to create a killer sales funnel that will turn your followers into long-term paying customers. On this episode of Marketing For eCommerce, you...