Found Revenue: Shopify Growth with Bryan Bowman

When I say the words "brand culture," do you know what I'm talking about? Brand culture has to do with how your brand is perceived by customers and how you as a brand engages with them to facilitate good feelings about your brand. It sounds complicated but it's really not. It's the same thing we experience in any human relationship - and the relationship between consumers in the brands they suppor...

The second biggest cardinal sin I see eCommerce professionals make is this: focusing on a price point instead of unique selling propositions. If your only goal is to have the lowest-priced product, you'll quickly spiral into a price war. I've seen it happen to countless brands and I want to help you avoid this trap. By creating a unique selling proposition (USP) for your eCommerce product you can...

If you want a massive advantage over your competitors in the eCommerce space, the most important thing you can do is to develop an intentional product marketing system. It's the most overlooked yet most important aspect of any product sales company. In fact, I go so far as to say that you don't really have a business if you don't have a marketing system. This is the oversight that I consider to be...