Found in AI: AI Search Visibility, SEO, & GEO

Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe Are AI assistants starting to replace websites for discovery and shopping? In many cases, yes. And the shift is already underway. In this episode of Found in AI , Cassie breaks down two platform moves that reveal where AI-powered search is headed: Apple’s integration of Gemin...

Send us Fan Mail 📬 Do you like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe In today’s episode of Found in AI , I sit down with Karl-Gustav Kallasmaa , founder of Attensira , to unpack a question more marketers are quietly running into this year: If AI is now the primary interface for search, what role does the website actually play? We explo...

Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe Why is Reddit overtaking TikTok as a preferred search tool for Gen Z? Because when people are trying to make decisions—not just get inspired—they prioritize context, trust, and lived experience. In this episode of Found in AI , Cassie breaks down recent reporting from The Gua...

Send us Fan Mail 📬 Do you like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe In today’s episode of Found in AI , I break down how to think about planning your Q1 content strategy as AI search rapidly reshapes how visibility actually works. If your Q1 plan is still centered on publishing blog posts and hoping for rankings, this episode will hel...

Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe What does Google Search Console’s new beta reveal about AI visibility? That discovery and authority are no longer defined solely by websites—and Google is beginning to measure visibility the way AI systems already do. In this episode of Found in AI , Cassie breaks down a quie...

Send us Fan Mail 📬 Do you like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe What SEO still works in AI search, and what no longer does? The answer has less to do with rankings and far more to do with trust, authority, and how brands show up across the web. In this episode of Found in AI , Cassie sits down with Pat Reinhart of Conductor to unp...

Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe Why isn’t domain authority enough in AI search? Because authority in AI-powered systems is continuously reassessed based on freshness, structure, and how closely content matches user intent in the moment. In this episode of Found in AI , Cassie walks through a real-world case...

Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe What does Gemini 3 Flash mean for the future of AI search? It signals a shift toward faster answers, deeper trust, and longer in-interface discovery—changing how users interact with Search itself. In this episode of Found in AI , Cassie breaks down Google’s rollout of Gemini...

Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe Why do Reddit comments matter more than posts in AI search? Because comments contain context, lived experience, clarification, and human validation. And those are the exact signals AI systems rely on when deciding what to reuse in generated answers. In this episode of Found i...

Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe What does Google’s AI Mode rollout signal for the future of search? That AI-generated answers are moving from an experiment to a default layer of the search experience, fundamentally changing how discovery and visibility work. This episode of Found in AI marks the launch of a...

Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe How do AI engines decide what to cite? They prioritize content that demonstrates freshness , structure , and authority —not just traditional SEO signals or domain authority. In this episode of Found in AI , Cassie breaks down the FSA Framework (Freshness, Structure, Authority...

Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe Why has Reddit become a power player in AI search? Because its structure, user-generated discussions, and lived-experience answers align closely with how AI systems evaluate trust, context, and relevance. In this episode of Found in AI , Cassie is joined by SEO strategist Bet...

Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe How do you future-proof SEO in an AI-first search world? By shifting focus from rankings and volume to clarity, structure, and visibility signals that AI systems can interpret and trust. In this episode of Found in AI , Cassie is joined by Kristina Frunze of WebView SEO to br...

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: Subscribe How did a small blog get cited in ChatGPT ahead of major SEO platforms? By prioritizing clarity, structure, and intent alignment—not backlinks or domain authority. In this episode of Found in AI , Cassie walks through a real-world case study where her blog, cassieclarkma...

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe How do you build an AEO strategy that keeps your brand visible in AI search? By optimizing for how AI systems generate answers—not just how traditional search engines rank pages. In this episode of Found in AI , Cassie sits down with Lindsay Boyajian-Hagan, VP of Marketi...

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe What is a content engineer—and why does the role matter for AI search? A content engineer designs systems that keep content fresh, structured, and continuously up to date, making it easier for AI engines to understand, reuse, and surface over time. In this episode of Fou...

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe How does AI search actually work—and how do brands show up? AI engines surface brand mentions based on relevance, context, structure, and reuse potential, not traditional rankings or blue-link SEO alone. In this episode of Found in AI , Cassie sits down with Charlie Grah...

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe Are backlinks still important in AI search—or do brand mentions matter more? The answer is that both influence AI visibility, but they matter in different ways depending on context, intent, and how trust is established across the web. In this episode of Found in AI , Cas...

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe Why does bottom-of-funnel content win in AI search? Because AI engines prioritize clarity, specificity, and decision-ready information, not generic awareness content. In this episode of Found in AI , Cassie sits down with B2B SaaS content strategist Usama Khan to unpack...

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe Why is FAQ schema so powerful for AI search visibility? Because it gives AI engines clear, structured answers they can confidently extract, reuse, and cite. In this episode of Found in AI , Cassie sits down with Romana Kuts, founder of SaaStorm, to unpack how structured...

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe How should you measure GEO success in AI search? By focusing less on raw traffic and more on visibility, citations, sentiment, and bottom-of-funnel influence across AI-generated answers. In this episode of Found in AI , Cassie sits down with Kristina Frunze of WebView SE...

Send us Fan Mail   📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe How can startups use digital PR to get cited in AI search? By earning trusted mentions from authoritative sources that AI systems already recognize and reuse when generating answers. In this episode of Found in AI , Cassie is joined by Chris Panteli, co-founder of Link...

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe How can you make your content show up in AI search results? By prioritizing unique insights, clear structure, and intent-driven formatting that AI engines can confidently extract and reuse. In this episode of Found in AI , Cassie sits down with Alex, co-founder of SEOfor...

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe How do SEO, AEO, and GEO actually work together in AI search? SEO builds the foundation, AEO shapes how answers are extracted, and GEO reinforces visibility across generative systems by aligning content with how AI assembles responses. In this episode of Found in AI , Ca...

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe Is SEO still worth the effort? SEO isn’t disappearing, but the way it drives visibility, traffic, and conversions is changing fast. In this episode of Found in AI , Cassie sits down with Kristina Frunze, founder of WebView SEO, to unpack why “SEO is dead” keeps circulati...