Found in AI: AI Search Visibility, SEO, & GEO

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe This week's Found in AI covers three updates that, taken together, say the same thing: AI visibility is a cross-channel, cross-functional problem — and it's getting harder to ignore. In this episode: Google just launched platform properties in Search Console —...

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe If you've been publishing content and wondering why it's doing nothing for your AI search, this episode is for you. Bryan McAnulty, founder of Heights Platform and Latchloop, joins Cassie to break down something most brands are missing: the training data alread...

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe User behavior in AI search has moved, and Google's own data confirms it. This week, Cassie breaks down what that shift actually looks like, why Bing's newest Webmaster Tools features were built to measure exactly this, and what both mean for your visibility str...

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe Most brands trying to figure out their AI search visibility start with the same move: take their existing keyword list and ask which ones to "optimize for AI" too. Shane Tepper, co-founder of Resonate Labs, thinks that's backwards — and after this conversa...

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe If you've been seeing the phrase "good GEO is good SEO" everywhere on LinkedIn lately, you're not imagining it. It's become the comfort take of the moment — and this week, it got a very official co-sign. Brendon Kraham, Google's VP of Search...

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe The US government just ordered Anthropic to pull Fable 5 and Mythos 5 — for all users, not just foreign nationals. A model available to hundreds of millions of people went dark mid-afternoon on a Tuesday with no advance notice. Not because it stopped working. Because of...

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe Brand visibility doesn't mean what it used to. For years, SEO and PR operated in completely separate lanes. One chased rankings, the other chased coverage. AI search collapsed that wall. Now, getting cited in ChatGPT, Perplexity, and Google AI Overviews depends on w...

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe Two updates this week that marketers need to know about. First, Schema.org, working with Google, released a public Usage Statistics dataset. For the first time, you can see how structured data is actually used across millions of domains, updated monthly, and free on GitH...

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe This week on Found in AI, Cassie is going solo today. There are a few things that happened in the last week that make a lot more sense for your AI search visibility strategy together than apart. On June 3rd, Cloudflare's CEO posted that bot traffic has officially cr...

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe This week, two updates landed that look like product news but are really a maturity moment for AI search. Google launched its long-awaited Generative AI performance reports in Search Console — a dedicated view of how often your pages appear in AI Overviews and AI Mode. A...

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe Everyone's asking whether to block AI bots from their site. AJ Ghergich thinks that's the wrong question. When AJ and I recorded this conversation, most companies were still treating AI bot governance as an IT problem — something to handle quietly at the server...

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe Three AI search updates this week — and the one that got the least coverage might matter most for your content strategy. In this episode: Bing's redesigned image search groups results into AI-labeled categories — and why your alt text and image context just got more...

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe Google just announced Information Agents and Universal Cart at I/O. The timing of this episode couldn't be better. When AJ Ghergich and I recorded this conversation, agentic commerce was still something most marketers were treating as a future problem. After last we...

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe Google I/O was Tuesday. There's a lot to sort through — and most of it isn't the hardware story. It's the search story. This week, Cassie breaks down the I/O announcements that actually matter for visibility strategy, unpacks the llms.txt drama that played...

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe Your analytics look broken. Impressions are up. Clicks are down. Conversion rates are off. And your leadership team wants answers. AJ Ghergich, who leads the consulting and AI team at Botify, says this isn't a performance problem — it's a data model problem. An...

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe After two-plus years of the GEO conversation happening without them, Google finally showed up. This week Google Search Central published their first official guide to optimizing for generative AI features in Search — covering AI Overviews, AI Mode, and a list of tactics...

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe Two stories shook AI search this week, and they look completely unrelated. They're not. OpenAI rolled out a self-serve Ads Manager — the moment ChatGPT officially became a paid placement environment with an organic layer on top. Then, two days later, Google quietly...

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe Reddit is everywhere right now — but the rules of how to actually show up there without getting your account nuked? Nobody agrees. In this episode, Cassie sits down with Carl Peterson, co-founder of RankGood.ai, to talk about what's actually working for AI search vi...

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe This week, three updates from Google and OpenAI quietly told us the same thing: the web isn't just for humans anymore. Cassie breaks down what marketers and founders need to know about: Google's new web.dev guidance telling developers to build websites for AI a...

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe If your SEO agency is still selling you the same playbook they sold you in 2022, this episode is going to be uncomfortable. And it should be. Cassie sits down with Gilad Bechar, CEO and Founder of Moburst — a 13-year-old growth agency working with Google, Reddit, Uber, a...

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe Google held Cloud Next '26 in Vegas this week and barely mentioned AI Overviews. They spent three days on agents instead — and that tells you everything about where the next phase of AI search is heading. Meanwhile, at SEO Week in New York, Microsoft Bing previewed...

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe What if the AI answer about your brand is wrong? Not just incomplete or outdated—actually, factually wrong? That's the question Cassie and Franklin Rios, CEO of NextNet, dig into in this episode. NextNet has been in the organic search game for 20 years, and Franklin...

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe This week on Found in AI, Cassie Clark breaks down the three AI search stories shaping 2026 strategy right now, and why the one that looks like a small UX tweak is actually the biggest. On April 16, Google rolled out a Chrome update for AI Mode that opens clicked links s...

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe With ChatGPT agents, Claude in Chrome, Perplexity Comet, Cowork, and Gemini agents now doing the reading — and the deciding — on behalf of buyers, there's a new gap in GEO measurement that almost nobody is tracking yet. Cassie is calling it Agentic Conversion Rate (...

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe Four stories this week, all pointing in the same direction: AI search is no longer experimental. A Google Cloud AI director just published a new optimization framework, Google is quietly piloting AI visibility reporting inside Search Console, the NYT dropped hard numbers...