Found in AI: AI Search Visibility, SEO, & GEO

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe Should you skip SEO and go straight to AI search? In 2026, the short answer is no—and the longer answer reveals why SEO is actually doing more work than ever, just quietly underneath every AI-generated answer. In this UPDATE to one of Found in AI's most downloaded e...

Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe Google released Gemma 4 this week, and while the tech press is treating it as a developer story, Cassie argues it's actually one of the most important content strategy stories of the year. Open-weight models mean companies can download a frozen snapshot of Google's...

Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe If you've been wondering how to actually get AI engines to start citing your brand, this episode is for you. Cassie sits down with Paul Rowe, founder and Chief Generative Engine Officer at NeuralabX, who has been heads-down researching generative engine optimization sinc...

Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe Google's March 2026 core update just hit, and it's one of the most volatile updates in recent memory. But if you've been paying attention to how AI engines choose sources, the signals Google is rewarding shouldn't surprise you. Cassie also digs into a Sear...

Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe If you've spent years building your local SEO, you're closer to AI search visibility than you think. But the signals work differently than you might expect. In this episode, Cassie sits down with Tommy Landry, founder of Return On Now in Austin, Texas. Tommy has bee...

Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe This week on Found in AI, Cassie is covering two major developments and one fascinating research study that all point to where AI search is heading — and what marketers and founders should be paying attention to right now. Covered in this episode: Why Google's 19.5-hour...

Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe In this follow-up to last week's episode with Jonathan Bentz, Cassie Clark documents what happened when she tested one of Jonathan's top recommendations: using press releases to strengthen entity authority in AI search. On Friday, March 20th, Cassie published a pres...

Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe This week on Found in AI, Cassie is covering two major developments that signal where AI search is heading, and what marketers and founders should be paying attention to right now. First, OpenAI published a detailed security framework on how they’re designing AI agents to res...

Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe In this episode of Found in AI, Cassie sits down with Jonathan Bentz, Growth Strategist at Direct Online Marketing, to challenge one of the longest-standing mantras in marketing: "content is king." Jonathan makes a compelling case that AI search visibility isn'...

Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe Semrush just dropped a massive study analyzing 89,000 unique LinkedIn URLs cited by ChatGPT Search, Google AI Mode, and Perplexity—and the findings have major implications for how brands think about LinkedIn content, AI visibility, and distribution strategy. In this episode,...

Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe In this episode of Found in AI, Cassie breaks down new research from Conductor showing that Reddit's AI citation share dropped 50% in just four months — and why that doesn't mean what you think it means. She also shares clips from her conversation with Chelsea Castl...

Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe In this episode of Found in AI, Cassie breaks down three major AI search stories from the week—including a Google patent that has the SEO community rattled, Perplexity's most ambitious product launch yet, and a long-awaited tone fix from OpenAI. The headline: Google file...

Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe In this episode of Found in AI, Cassie sits down with Lars Lofgren—organic marketing veteran, former affiliate business owner, and SEO consultant for enterprise brands including Automattic and Perplexity—to dig into one of the biggest mental model shifts happening in search r...

Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe In this episode of Found in AI , Cassie breaks down Reddit’s latest AI-powered shopping test—and why it’s bigger than it looks. Reddit is now surfacing interactive product carousels inside search results, pulling directly from community conversations. What looks like a simple...

Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe In this episode of Found in AI , Cassie explores a real-time experiment in AI search visibility. Today’s guest, Zechariah Tokar , shares how he’s been using simple YouTube videos—created with Google’s NotebookLM—to influence local search results. And, it’s working. But it als...

Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe In this episode of Found in AI , Cassie breaks down Anthropic’s release of Claude Sonnet 4.6—and why this isn’t just another model upgrade. While most coverage focuses on coding benchmarks and token limits, this episode looks at what actually matters for marketers and strateg...

Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe In this episode of Found in AI , Cassie is joined by Kristina Frunze, founder of WebviewSEO, an SEO and AI search optimization agency for B2B SaaS. Together, they unpack what AI visibility really looks like in practice—and why share of voice, intent alignment, and brand consi...

Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe In this episode of Found in AI , Cassie breaks down Bing’s new AI Performance dashboard inside Bing Webmaster Tools and OpenAI’s rollout of ads in ChatGPT — and explains why this week marks a maturity moment for AI search. Cassie walks through what Bing’s citation metrics act...

Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe What is an AI visibility audit? In this episode of Found in AI , Cassie breaks down what an AI visibility audit actually is, why so many brands are suddenly asking for one, and how AI engines decide which brands to recommend in their answers. Rather than focusing on rankings...

Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe What does Microsoft's AEO/GEO Guide mean for ecommerce?  In this episode of Found in AI , Cassie walks through what Microsoft actually recommends for optimizing ecommerce sites for AI engines like Copilot, why structured and consistent product data matters, and how AI sy...

Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe Do AI search rankings actually matter? In this episode of Found in AI , Cassie breaks down new research from Rand Fishkin and SparkToro that challenges one of the biggest assumptions marketers are making about AI-powered search: that rankings still matter. She walks through w...

Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe   Can you opt out of AI search without losing visibility? In this episode of Found in AI , Cassie breaks down two recent Google updates that quietly confirm where search is headed — and why publishers and brands now face a real tradeoff between control and visibility. She unp...

Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe How do AI search engines decide who to trust? In this episode of Found in AI, Cassie breaks down what entity authority actually means in the context of AI search, and why strong SEO alone is no longer enough to show up in AI-generated answers. She explains how AI engines like...

Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe ChatGPT ads are officially here, but what do they actually change? In this episode of Found in AI , Cassie breaks down what we know so far about the OpenAI announcement, including who sees ChatGPT ads, who can opt out, and where ads appear in relation to AI-generated answers....

Send us Fan Mail 📬 Love the podcast? You’ll love the newsletter.  Get the weekly 3-2-1 on AI search + marketing: Subscribe Why does digital PR matter more now than it did five years ago? Because modern PR isn’t about press releases or volume—it’s about authority, credibility, and human expertise, which are the exact signals AI systems rely on when deciding what to surface, cite, and recommend in...