For the Road Forward - Autotrader and Kelley Blue Book B2B

Featured Guests: David Lumpkin, Senior Director of Inside Business Development, and Micah Tindor, Senior Director of Strategy for Kelley Blue Book ICO share what are likely outcomes and things dealers, and our industry need to face and prepare now that the election is over, representing a different view for Franchise, Independent, and OEMS, with a Sales and Fixed Ops perspective.

Featured Guest: Bethany Johnson, Director of Strategic Planning for vAuto live from the Used Car Week stage in Arizona, discusses highlights from her keynote sharing the five key areas Dealers should focus on in the coming year if they are looking to capture more profits, scale their business, and capitalize on incremental revenue opportunities.

Featured Guest: Shaun “Niff” Kniffin, Retail Solutions Moderator and Consultant of NCM Solutions discusses the evolution of new car sales in the automotive industry over the past four years and reveals predictions for how it will change further outlining the steps dealers need to take to stay ahead of the curve in the coming year.

Featured Guests: Autotrader power couple, husband and wife Nathan and Christina Jordan, Client Success Managers for Autotrader & Kelley Blue Book, talk about what they’re seeing work across their top-performing clients when it comes to leads: how to stand out to your ideal customer, get the enhanced lead and convert to a close.

Featured Guest: Chrisey O’Hara – Vice President of Dealer Sales at Autotrader and Kelley Blue BookTM shares examples how dealers can move the needle for extra revenue opportunities, especially when competing on a national level with distance retailing.

Featured Guests: Kirk Preiser, SVP of Business Development at LeadVantage and Micah Tindor, Sr. Director of Strategy at Kelley Blue Book ICO, share what they’re seeing across their top-performing clients when it comes to successful lead handling. Learn the many advantages of using AI, but also some of the pitfalls and how to overcome them.

Featured Guest: Greg Payne, Market and Customer Research Manager of Cox Automotive gives an inside look at the newly released key findings of the 2024 Consumer Market Update Study and reveals what actions Dealers and the industry should take to adapt and expand your business and marketing efforts.

Featured Guest: Micah Tindor, Senior Director of Strategic Planning for KBB ICO will discuss why it’s more important than ever to focus on selling the right car, to the right consumer, for the right price with a modern appraisal and acquisition strategy, so you don’t miss out on the complete profit picture and revenue opportunities.

Featured Guest: Owen Moon, Co-Founder of Fixed Ops Digital recently acquired by TradePending, shares both how and why today’s dealers should expand on their fixed ops marketing strategy as they close out the second half of this year to best showcase their services and stay in front of customers to drive more revenue.

Featured Guest: George Nenni – Founder Generations Digital and best-selling author of A Car Dealers Guide to Digital Marketing, Google Business Profile and Google Analytics discusses the modern way dealers should be measuring their marketing effectiveness.

Featured Guests: George Nenni, Founder of Generations Digital and best selling Author, and Micah Tindor, Senior Director of Strategy for Kelley Blue Book ICO share some of the recent changes […]

Featured Guest: Vannesa Ton, Senior Director of Research and Intelligence with Cox Automotive gives a behind-the-scenes look at the new Path to EV Adoption Study and highlights the top takeaways that dealers and OEMs should be taking note of for demographic shifts, the next wave and increased consideration.

Featured Guests: Kevin Frye, CMO of Jeff Wyler Automotive Family and Paulo da Silva VP of Operations for Cox Automotive Ecommerce give a behind the scenes look at the industry first milestone they accomplished and how this Ecommerce break-through will affect every dealer and OEM not just now, but for opportunities in the future.

Featured Guest: David Lumpkin, Senior Director of Inside Business Development for Autotrader and Kelley Blue Book discussing the 7 major challenges that Independent Dealers face and the ways working now to not only overcome them, but the steps to take to build out a winning strategy to shift the unique Independent challenges into business and marketing opportunities.

Featured Guest: Chip Thomas – Chip Thomas Automotive Consultant & Sales Training. Just in time for Father’s Day… it’s a very special episode featuring host Jade Terreberry’s father! You’ll quickly see why he was the American Honda National Walkaround Champ, was featured in 6 Honda America videos as well as spent 41 years at Bill Gatton Honda-Nissan.

Featured Guest: Nathan Jordan, Client Success Manager with Autotrader shares what he’s seeing firsthand with his dealer partners on the true impact of sourcing and identifying leads correctly when it comes to your marketing ROI and strategy as well as overall dealership profitability.

Featured Guest: Micah Tindor, Sr. Director of Strategy at Kelley Blue Book ICO discusses thetrue effect both now, and in the future, the recent flood and hurricane natural disasters will haveon the automotive industry and what steps both dealers and consumersshould take in order to protect inventories, support the community, and successfully moveforward.

Featured Guest: Jeff Flak, Director of Sales Effectiveness with Cox Automotive, breaks down how to easily and effectively utilize the data and insights you already have at your fingertips, to make better marketing and business decisions. By discovering gaps, you’ll learn how to develop strategies to overcome them. driving more opportunities and revenue.

Featured Guests: Carol Ottey-James, Sr. Manager of Market & Consumer Research with Cox Automotive gives a behind-the-scenes look at the new Power of Data study. Discover the key types of data Dealers use to manage, make decisions, and drive lifetime value today and how data can be used to generate more business.

Featured Guest: Jimmy Douglas, Founder and CEO of Plug shares his deep EV expertise and forecasts around the past, present and future state of EV buyers and what shifts and […]

Featured Guest: Vanessa Ton, Senior Manager of Research and Market Intelligence of Cox Automotive gives an inside look at the highly anticipated key results of the 2023 Car Buyer Journey Study and reveals what actions Dealers, OEMs and the industry should take.

Featured Guest: Brian Finklemeyer, Senior Director, Insights and Advisory with Cox Automotive shares the challenges currently facing automotive dealers, like rising inventories, higher interest rates, and affordability issues. Despite these “party crashers” impacting profitability, learn the strategies dealers can adopt to gain and protect revenue.

Featured Guests: Marianne Johnson, Chief Product Officer at Cox Automotive and Micah Tindor, Sr. Director of Strategy at Kelley Blue Book ICO, discuss how AI-driven tools are revolutionizing customer engagement, inventory management, marketing, and service operations for automotive dealers, enhancing profitability and efficiency.