Cox Automotive
For the Road Forward - Autotrader and Kelley Blue Book B2B
Relevant Discussions on Automotive Trends for a More Successful Road Forward: Join host Jade Terreberry, Senior Director of Strategic Planning at Cox Automotive as she has UnJaded conversations with auto industry leaders around the trends and topics that should be on the modern automotive dealer’s radar. To see full videos of each episode,b2b.autotrader.com/unjadedfortheroadforward
Author
Cox Automotive
Category
Podcast website
Latest episode
Mar 11, 2026
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Episodes
Responsible AI, Real Results: The Right Way to Scale AI in Your Dealership 11.03.2026 11:21
Derek White, Founding Member & Chair of C.O.R.A. (Council of Responsible AI), joins Jade Terreberry to explore what responsible AI adoption looks like for automotive dealers today.
Be Where Buyers Are: How Marketplaces and Data Discipline Fuel 2026 Growth 03.02.2026 26:45
Lindsay Llewellyn, Shannon Powell, and Terry Schramm from Autotrader and Kelley Blue Book join Jade Terreberry to share the top trends they're hearing from dealers heading into 2026. They discuss tightening inventory, shifting buyer behavior, and why ROI, connected data, and AI‑powered insights matter more than ever.
Omnichannel Everything: The New Standard for Personalization and Lifetime Value 20.01.2026 20:41
Noah Lee, Director of Product Consulting at Cox Automotive, joins Jade Terreberry to unpack what true omnichannel retailing looks like in 2026 and why the gap between dealership “thrivers” and “strugglers” is widening fast.
Rethinking ROI: How Dealers Win in a Margin‑Compressed Market 12.01.2026 16:44
Micah Tindor joins Jade Terreberry to open the 2026 season with a deep dive into ROI as part of owning the R.O.A.D. and why it must replace gross as the primary success metric and how dealers can shift their strategies to compete in a more informed, margin‑tight market.
Plan the Work, Work the Plan: The R.O.A.D. Framework for 2026 30.12.2025 8:44
Jade Terreberry, Senior Director of Strategic Planning at Cox Automotive, hosts a special new year episode to break down the R.O.A.D. framework—ROI, Omnichannel, Adoption of AI, and Data-driven decision-making—for dealers and OEMs in 2026.
The ROI Revolution: AI, Leads, and a Culture That Converts 23.12.2025 17:58
Eric DeMont, Vice President at Urban Science, joins Jade Terreberry to unpack how data is transforming automotive retail.
Show Up with AI: Visibility, Authority, and the Shopper’s Choice 16.12.2025 22:30
Tessa Nadik, AVP of Product Management at Cox Automotive, joins Jade Terreberry to clarify the real impact of AI in automotive retail. Tessa explains what AI is—and isn’t—for dealers, highlighting how it streamlines workflows, enhances consumer experiences, and accelerates shifts in buyer behavior.
Always‑On Engagement: How AI and CDPs Elevate Shopper Experience 10.12.2025 22:07
Yuriy Demidko, Chief Information Officer at Fox Motors, joins Jade Terreberry to demystify how AI and Customer Data Platforms (CDPs) are transforming automotive retail.
Start Small, Scale Smart: A Practical Path to AI for Modern Dealerships 02.12.2025 10:37
Guest Expert: Amy Anderson, Senior Director of Market & Consumer Research at Cox Automotive, joins Jade Terreberry to share powerful insights from the latest AI Readiness Study.
Paving the R.O.A.D. Forward: How Dealers Can Win with ROI, Omnichannel, AI, and Data 25.11.2025 21:06
Guest Experts: Elizabeth Stegall, Senior Director of Client Retention for Autotrader, Kelley Blue Book, and ICO, and Bethany Johnson, Strategic Planning Director at vAuto, join Jade Terreberry to break down essential strategies for dealers and OEMs to thrive in 2026, focusing on the acronym R.O.A.D.: ROI Focus, Omnichannel Everything, Application and Adoption of AI, and Database Decision Making.
MRC Panel Preview: Future-Proofing Dealers with AI, Data, Attribution 12.11.2025 14:10
Guest Experts: Mo Zahabi, AVP Product Consulting, and Noah Lee, Director of Product Consulting at Cox Automotive, join Jade Terreberry for a dynamic preview of their Modern Retailing Conference (MRC) panel.
Reducing Risk: How Experian AutoCheck and Kelley Blue Book Protect Profitability 04.11.2025 11:39
Hans Bodine shares how Experian AutoCheck and Kelley Blue Book help dealers reduce risk, build trust, and boost inventory conversion.
AI, Digital Retailing, and Inventory Wins: A Bonus Compilation from Digital Dealer 03.11.2025 14:14
Get ready for a special bonus compilation episode straight from Digital Dealer Las Vegas!
Beyond the Desk: Rethinking the Modern Dealership Experience 28.10.2025 15:23
Guest Expert: Jeffrey Burnett (JB), General Manager at Preston Automotive Group, joins Jade Terreberry to discuss Preston’s innovative Ford store, designed for a true omnichannel experience.
Competing Beyond the Offer: Why Dealers Need a Long Tail Strategy Now 21.10.2025 12:47
Guest Expert: Micah Tindor, Assistant Vice President of Consumer Vehicle Disposal for Cox Automotive, joins Jade Terreberry to unpack the latest shifts in consumer behavior and what they mean for dealers.
Omni-Channel, AI, and Engagement: What Dealers Should Prioritize Now 13.10.2025 17:21
Patrick Janes, AVP of Business Development for vAuto, joins Jade Terreberry to unpack how omni-channel strategy and AI are reshaping automotive retail.
Leveraging Every Touchpoint: Drive Your Shopper Satisfaction and Profitability 30.09.2025 5:52
Jeremy Marshall joins Jade Terreberry to discuss how dealers can finally close the 92% blind spot in their sales funnel by embracing multi-touch attribution and honest measurement.
Rethinking Inventory: How AI and Discipline Drive Dealer Success 16.09.2025 10:12
Bethany Johnson, Director of Strategic Planning with vAuto joins Jade Terreberry to break down how she's seeing successful dealers overcoming inventory shortages, profit compression, and affordability challenges by embracing disciplined acquisition strategies and practical AI tools.
Changing the Game: How Car and Driver’s Marketplace Partnership Changes Everything 09.09.2025 13:29
Brad Rosenfeld, SVP of Car and Driver – Hearst Magazines Auto Group joins Jade Terreberry to celebrate the launch of the Car and Driver marketplace powered by Autotrader, sharing how this partnership creates a win-win for consumers, dealers, and OEMs.
What Dealers Must Rethink: All About Attribution, AI, and Data 26.08.2025 21:08
Shaun “Niff” Kniffin joins Jade Terreberry for a fast-paced, insight-packed episode covering the hottest topics in automotive retail - from multi-touch attribution and AI adoption to new marketplace partnerships and data strategy.
How AI Is Reshaping Automotive: Sales and Strategy to Embrace 19.08.2025 16:59
Micah Tindor, Senior Director of Strategy at KKBB ICO joins Jade to explore how artificial intelligence (AI) is transforming dealership operations - from inventory acquisition and pricing to CRM follow-up and consumer personalization.
Fix Your Marketing ROI: How Multi-Touch Attribution Can Help 12.08.2025 15:28
Guest Marketing Expert, Scott Desgrosseilliers joins Jade Terreberry to unpack the real-world impact of multi-touch attribution (MTA) has on EVERY industry and why it’s no longer optional for businesses who want to protect their spend and grow market share.
Start Tracking What Actually Converts: The Days of Chasing Leads are Over 05.08.2025 16:07
Nathan Jordan, Client Success Manager for Major Accounts at Autotrader, joins host Jade Terreberry to break down how top-performing dealers are ditching outdated lead metrics and embracing multi-touch attribution.
Finally See the Full Buyer Journey: The Modern Dealer’s Differential 29.07.2025 14:37
Elizabeth Stegall, Senior Director of Client Retention at Autotrader, joins host Jade Terreberry to unpack how dealers can close blind spots in their marketing strategy by shifting away from the antiquated model of first and last touch attribution, sharing how new tools like the weighted engagement and multi-touch attribution are helping dealers optimize spend, drive ROI, and better align with how...
Building a Dealer Culture: Stopping Fraud Before It Starts 22.07.2025 20:38
In Part 2 of this identity fraud series, Margaret Bosworth of Equifax continues her conversation with host Jade Terreberry to share practical strategies dealers can use to strengthen fraud prevention and compliance.
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