For the Road Forward - Autotrader and Kelley Blue Book B2B

Cody Gentry, AVP of Dealer Success at Autotrader and Kelley Blue Book, breaks down how dealers can and should modernize their approach to ROI by embracing multi-touch attribution, taking a deep dive into why relying on CRM data and lead volume alone is no longer enough, and how tools like weighted engagement are helping dealers identify blind spots, protect their spend, and focus on what actually...

Vanessa Lynch, Senior Strategic Sales Manager at Autotrader and Kelley Blue Book, helps unpack the findings of a new Cox Automotive by Perficient whitepaper on attribution blind spots in automotive retail.

Jade Terreberry introduces the episode and guest Noah Lee, Product Manager at Dealer.com, and previews the topic of optimizing the car buying journey from click to close.

Susan Blue, VP of Operations for Dealer Sales and Solutions at Cox Automotive, joins Jade Terreberry to demystify the evolving role of Customer Data Platforms (CDPs) in automotive retail.

Margaret Bosworth, Director of Fraud, Identity, and Compliance Solutions at Equifax, joins Jade Terreberry for the first of a two-part series focused on fraud prevention in the automotive industry.

Chad Atwater, Director of Sales for Autotrader and Kelley Blue Book, joins Jade Terreberry to have a quick but impactful conversation at the AIS NRC Conference to discuss how dealers can use real-time data to drive performance and stay competitive in a rapidly shifting market.

Guest Expert: Noah Lee, Director of Product Consulting for Dealer.com, joins Jade Terreberry at the AIS NRC Conference to discuss the critical steps between click and close in the car buying process. Noah shares insights on how understanding consumer behavior and leveraging data can optimize marketing strategies, enhance the customer experience, and drive higher conversion rates, highlighting the...

Guest Expert: Jimmy Douglas, Founder of Plug, joins Jade Terreberry to break down the evolving landscape of electric vehicles (EVs) and what it means for dealers today. From shifting consumer use cases to the impact of tariffs and the growing opportunity in used EVs, Jimmy shares practical insights on how dealers can better position themselves in the EV market.

Guest Expert: Eric Brown, Founder of inSearchX, joins Jade Terreberry at the AIS NRC Conference to discuss the transformative role of AI in the automotive industry. Eric shares insights on how AI-driven tools like Ask Auto are revolutionizing the consumer-dealer interaction by removing friction from the car buying process, enhancing real-time communication, and significantly improving lead convers...

Expert Guest: Bill Zadeits, President of Cherokee Media Group and host of the hit AutoRemarketing Podcast, joins Jade Terreberry at the AIS NRC Conference to discuss the current state of the automotive industry amidst the recent tariff announcements, sharing his insights on the unpredictable nature of the situtation, the potential impact on new and used car markets, and the need for cautious steps...

Expert Guest: Jonathan Smoke, SVP Chief Economist at Cox Automotive, joins Jade Terreberry at the AIS NRC Conference where he was presented an award, to discuss the current trending economic shifts and situations as well as providing insights into the recent tariff announcements, the potential for a recession, and strategies for dealers and OEMs to navigate these uncertain times using real-time da...

Guest Expert: Isabelle Helms, VP of Research and Market Intelligence at Cox Automotive, joins Jade Terreberry to discuss the transformative changes in the automotive industry over the past 15 years.

Guest Expert: Trent Thacker, Senior Director of Research and Market Intelligence with Cox Automotive

Guest Expert: Elizabeth Stegall, Senior Director of Retention for Autotrader and Kelley Blue Book is featured as our first guest in the Myth Busters series, where she shares her thoughts on gaps in your CRM, debunks myths around them and shares actionable new ways to leverage data to make better marketing decisions with the accurate and complete information to improve dealership performance.

Guest Expert: Jeff Flak, Director of Sales Effectiveness at Autotrader and Kelley Blue Book, shares insights and the advantages you can gain when leverage real-time data analytics to drive smarter business decisions such as enhanced customer satisfaction, boosted profitability. You'll hear the new ways working to effectively manage dealership operations using nVision and other dashboards that help...

Guest Expert: Vanessa Ton, Senior Manager of Research and Market Intelligence gives listeners and viewers a behind-the-scenes look at the 15th annual Car Buyer Journey Study results, highlighting key consumer trends and shifted behaviors, the growing importance of a seamless omni-channel experience, and actionable strategies for dealers to improve customer satisfaction and drive more business.

Guest Expert: Micah Tindor, Senior Director of Strategic Planning at Kelley Blue Book Instant Cash Offer discuss the importance of consistent appraisals, the evolving consumer expectations in the automotive industry, and the latest trends in EV adoption and battery health scores, providing actionable steps on how dealers can enhance their appraisal processes, build trust with consumers, and levera...

In this episode host Jade Terreberry sits down with Elizabeth Stegall, Senior Director of Client Retention at Autotrader and Kelley Blue Book. They discuss the latest strategies for maximizing return on investment (ROI) in the automotive industry, focusing on overcoming data blind spots, optimizing revenue streams, and enhancing customer lifetime value.

Whether you made it to NADA 2025, or not, consider this your Cliff Notes version of all of the hot topics and trends that emerged, coming straight from several Automotive Industry experts and leaders such as Pauly Daly - ASOTU, Bridgit and Jim Fitzpatrick - CBT News, George Nenni - Generations Digital, and Ken Kraft - Cox Automotive who share what actions they believe you should take to drive prof...

Featured Guest: Patrick Hennon, Senior Director of Enterprise Solutions with Cox Automotive gives a first look at the where the industry is heading when it comes to a true omnichannel approach and advances in connected technology such as Deal API, and the big advantages consumers can gain such as experiencing best-in-class experiences, and dealers in delivering those experiences, improving return...

Featured Guest: Nancy Dunham, Principal Analyst, Retail at WardsAutomotive gives her thoughts on the key predictions and trends for 2025, sharing what she believes dealers, as well as the industry as a whole, should be focused on in the coming year in order to not only prepare, but to be a step ahead and plan for the shifts and changes bound to happen in a post-election cycle.

Featured Guest: Jim Fitzpatrick, Co-Founder and CEO of CBT News discusses the key predictions and trends starting off the year and weighs in on how he believes dealers both big and small should prepare including what actions to take in order to have continued success, capture more profitability and identify additional opportunities on the road ahead as we move past the election and into an ever ev...

In her first solo episode, Host Jade Terreberry, Senior Director of Strategic Planning for Autotrader and Kelley Blue Book takes you through the key predictions Jonathan Smoke, Chief Economist for Cox Automotive released for the automotive industry and breaks down what each of them means to Dealers, including what actions they should take in response to best prepare and strategize for increased su...

Featured Guest: Mike Tegtmeyer, AVP with Autotrader and Kelley Blue Book with Cox Automotive gives an inside look and top takeaways from the new From Click to Close Learning series, hosted alongside Dealer.com, which shows dealers the five steps you need to master in order to stay competitive, stand out to your ideal customer at their very first click during the automotive consumer buyer journey a...

Featured Guest: Angela Drake, Director of Research and Market Intelligence with Cox Automotive gives a behind-the-scenes look at the new findings from the Evolving Consumer Study, which took a close look at those evolving behaviors and uncovered some key finding that are important for dealers, OEMs as well as the automotive industry plan and take pro-active actions on in order to have continued su...