Neville Hobson and Shel Holtz

For Immediate Release Podcast

Business EN ↓ 2724 episodes

For Immediate Release is co-hosted by Neville Hobson, based in Wokingham, Berkshire, England, and Shel Holtz, based in Concord, California, USA. Hobson and Holtz are two seasoned communications professionals who believe they have something to say.

Author

Neville Hobson and Shel Holtz

Episodes

ALP 21: How to hire agency employees 18.03.2019 27:51

This week is the first of a two-part series on hiring and firing in PR and marketing agencies. Chip and Gini offer advice on when to hire and some guidelines on how to make the process most effective.

For Immediate Release #180 17.03.2019 1:13:22

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#32 Passport - Using Video 17.03.2019 44:37

Interview with Humphrey Ho from Hylink USA about the Chinese Tourism Market and how to use video for Destination Marketing. Humphrey was a previous guest talking about Chinese Tourism and many of the examples in this episode will also use China. As current Managing Partner of Hylink USA, Humphrey Ho is focused on building the first global advertising agency that natively understands the Chinese di...

For Immediate Release #178=9 11.03.2019 1:09:51

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ALP 20: Using "free" help to get new clients for your agency 07.03.2019 27:58

In this episode, Chip Griffin and Gini Dietrich explore a variety of ways that agency owners can expand their business development and sales efforts -- without taking on the expense of a salary.

Thought Leader Life #152 07.03.2019 39:48

Guest: Orly Amor

ALP 19: Word of mouth is not an agency sales strategy 04.03.2019 26:41

Chip and Gini explain why "word of mouth" is not a good answer when someone asks how you generate new business for your PR or marketing agency.

For Immediate Release #178 03.03.2019 1:07:20

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EE_Voice_episode_34 02.03.2019 30:11

Circle of Fellows #42: Communicators and CEO Activism 25.02.2019 59:20

Send comments to fircomments@gmail.com. Attach an audio comment up to 3 minutes long), leave a comment on the post for this episode on the FIR Podcast Network website, record a comment directly from the FIR Podcast Network website (use the Send Voicemail tab on the right side of the page), or post a comment to the FIR Community on Facebook.

FIR B2B #116: If AI is Becoming So Good, Why Are We Still Counting Clicks? 25.02.2019 14:26

New content-generating AI is said to be so good it's scary; Mastercard's masterful audio branding; survey says podcast advertising is actually more effective than TV ads.

For Immediate Release #177 24.02.2019 1:06:35

Send comments to fircomments@gmail.com Attach up to a 3-minute audio comment. Or leave an audio comment from the FIR Podcast Network website. Join the FIR Community on Facebook.

For Immediate Release #176 17.02.2019 1:55:53

Send comments to fircomments@gmail.com Attach up to a 3-minute audio comment. Or leave an audio comment from the FIR Podcast Network website. Join the FIR Community on Facebook.

FIR B2B #115: Social Media Adoption Over the Years - the Latest from the Annual UMass Survey 14.02.2019 21:16

University of Massachusetts Marketing Professor Nora Ganim Barnes has been surveying social media use by the Fortune 500 and Inc. 500 for 12 years, making her work probably the longest-running research of its kind. This year's study finds a big jump in blogging by the F500 along with declining interest in Instagram and Twitter. Executives say ROI is their biggest social media question mark, but mo...

12 Feb 2019 13:04 14.02.2019 23:58

12 Feb 2019 13:04:14

ALP 18: How to handle clients who want 24/7 or other manpower-intensive service 14.02.2019 24:07

This week, Chip and Gini explore how to handle clients who want around-the-clock social media management or other services that require major staff commitments -- and would prove to be quite expensive to offer.

For Immediate Release #175 10.02.2019 1:04:26

Send comments to fircomments@gmail.com Attach up to a 3-minute audio comment. Or leave an audio comment from the FIR Podcast Network website. Join the FIR Community on Facebook.

#31 - Food Tourism & Creativity 10.02.2019 45:18

We start a conversation with Edward Harris from Valley Forge Tourism about how to creatively promote a destination's food tourism scene and then talk about encouraging creativity in general. Edward Harris is the Chief Marketing Officer at the Valley Forge Tourism & Convention Board, representing Montgomery County, PA. Prior to joining the Tourism Board, Harris served in brand development leadersh...

ALP 17: What responsibility do agencies have for client behavior? 07.02.2019 32:06

The recent documentaries about the disaster that was the Fyre Festival raise an interesting question: are agencies responsible for their clients' actions?

For Immediate Release #174 03.02.2019 1:06:53

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ALP 16: How to benefit from "pick your brain" meeting requests 01.02.2019 25:54

Chip and Gini explain how to get make "pick your brain" conversations mutually beneficial.

FIR B2B #114: Does "Moral Marketing" Mean Wading into Politics? 31.01.2019 14:08

CEOs have the power to significantly influence public opinion, but is is fair to their shareholders to exercise that power? In a polarized political climate, they may be better off focusing on sales.

EE_Voice_episode_33 30.01.2019 35:39

For Immediate Release #173 27.01.2019 1:00:49

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ALP 15: Building Agency Client Project Budgets 23.01.2019 27:49

In this week's Agency Leadership Podcast, Chip Griffin and Gini Dietrich discuss the importance of creating and managing budgets for agency client projects, including both retainer and one-time work.