Neville Hobson and Shel Holtz

For Immediate Release Podcast

Business EN ↓ 2724 episodes

For Immediate Release is co-hosted by Neville Hobson, based in Wokingham, Berkshire, England, and Shel Holtz, based in Concord, California, USA. Hobson and Holtz are two seasoned communications professionals who believe they have something to say.

Author

Neville Hobson and Shel Holtz

Episodes

ALP 30: Agency profit margin basics 16.05.2019 24:42

Chip and Gini tackle an issue at the heart of the success of all PR and marketing agencies: making money.

CWC 30: RFP advice for agencies from Robert Udowitz and Steve Drake 16.05.2019 28:37

This episode includes helpful advice and useful tips for agencies as they respond to requests for proposals.

ALP 28: Saying no to prospects and firing clients of your agency 06.05.2019 25:27

Chip and Gini discuss an uncomfortable topic for many agency owners: how and when to say no to prospects and fire clients. Successful agency owners turn down new business opportunities and walk away from clients who aren't a good fitsoftware, equity partnerships, and more.

#34 Passport - Influencer Marketing 05.05.2019 1:24:34

Interview with Travel blogger and photographer Gary Arndt about Influencer Marketing. Gary Arndt is an awarding winning blogger and travel photographer who has been traveling around the world since 2007, taking him through 200 countries and territories and over 380 UNESCO World Heritage sites. His blog Everything Everywhere has won numerous awards, including being named one of the Top 25 Blogs on...

FIR B2B #120: Voice Search, a Survey Rant and Great Tips for Engaging Mobile Visitors 02.05.2019 17:25

How a light-hearted tweet blew up in Chase Bank's face, SEO tips for the age of voice search and how Bloomberg improved mobile engagement with just a few simple tricks.

For Immediate Release #182 28.04.2019 1:30:44

Send comments to fircomments@gmail.com Attach up to a 3-minute audio comment. Or leave an audio comment from the FIR Podcast Network website. Join the FIR Community on Facebook.

ALP 27: Your agency's most important client -- itself 24.04.2019 23:52

Chip and Gini take a look at why you need to treat your own agency as if it were a client -- and how to do that most effectively.

CWC 29: Practical M&A advice for agency owners with Rick Gould of Gould+Partners 23.04.2019 44:41

In this episode of the Chats with Chip podcast, Rick Gould of Gould+Partners in New York provides useful insights for agency owners on the process of selling their agencies -- including perspective on current trends in M&A.

Circle of Fellows #44: Delivering Measurable Value 22.04.2019 58:17

Send comments to fircomments@gmail.com. Attach an audio comment up to 3 minutes long), leave a comment on the post for this episode on the FIR Podcast Network website, record a comment directly from the FIR Podcast Network website (use the Send Voicemail tab on the right side of the page), or post a comment to the FIR Community on Facebook.

#33 Passport - Podcasting 21.04.2019 1:13:59

Leif turns the table on his co-host Chris Christensen as we get meta and talk about the state of podcasting and how destinations and other travel companies can use podcasting in their campaigns. Chris is the creator of AmateurTraveler.com. Amateur Traveler is a popular online travel website that focuses primarily on travel destinations. It includes a couple of audio podcasts and a blog. His travel...

FIR B2B #119: Our Favorite Email Newsletter Tips 19.04.2019 16:30

We're old hands at writing and producing email newsletters. In this episode, we share some of our tips for segmenting audiences, choosing themes, timing delivery and picking the right email service vendor, among other things.

ALP 26: How to avoid becoming an agency of one 18.04.2019 27:42

Chip and Gini help agency owners figure out how to make their businesses less dependent upon them personally and better situated for growth through teamwork.

EE_Voice_episode_35 16.04.2019 23:44

Thought Leader Life #154 16.04.2019 47:25

Guest: Tanya Lacy

Thought Leader Life #153 16.04.2019 31:35

Co-host: Ronan Leonard

CWC 28: Brent Lightner of Taoti Creative 16.04.2019 29:34

Brent Lightner of Taoti Creative in Washington, DC joins the podcast to talk about how he became an accidental — but quite successful — agency owner.

ALP 25: Unlimited PTO policies for agencies 14.04.2019 27:25

Chip and Gini discuss whether unlimited paid time off (PTO) policies are a good or bad idea for PR and marketing agencies. They each share their own experiences and explore the pros and cons.

FIR B2B #118: Customers as Advocates, the Open Data Initiative and Why You Need a Style Guide 11.04.2019 14:01

Why you need a style guide for your content marketing platforms, the latest developments in the Open Data Initiative for customer data standards and how existing customers can be your best brand advocates.

ALP 24: 7 Key Skills For Agency Owners To Develop (Part 2 Of 2) 04.04.2019 17:27

In the second part of a special two episode series, Chip and Gini discuss fundamental skills that PR and marketing agency owners should spend time and effort to improve to be more successful.

ALP 23: 7 Key Skills for Agency Owners to Develop 28.03.2019 22:23

Chip and Gini discuss fundamental skills that PR and marketing agency owners should spend time and effort to improve to be more successful.

For Immediate Release #181 24.03.2019 1:30:55

Send comments to fircomments@gmail.com Attach up to a 3-minute audio comment. Or leave an audio comment from the FIR Podcast Network website. Join the FIR Community on Facebook.

FIR B2B #117: Alternatives to Facebook 22.03.2019 19:26

Turmoil at Facebook should give B2B marketers pause about reflexively casting their lot with a social network that increasingly appears to be careening out of control. There are good alternatives. Other topics include whether it's time to return to pen and paper for meetings and an amusing viral tweet that Quantas kicked off by responding to a 10-year-old boy who wants to start his own airline.

Circle of Fellows #43: Communicating Diversity and Inclusion 21.03.2019 1:01:02

Circle of Fellows #43: Communicating Diversity and Inclusion 21.03.2019 1:01:13

ALP 22: How to Fire Agency Employees 20.03.2019 27:07

In this episode, Chip and Gini conclude the two-part series on hiring and firing in PR and marketing agencies.