For Immediate Release Podcast

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Things to consider if you are thinking about annual pay adjustments based on inflation.

Many marketers probably don't know what content they already have on their site and in their social channels. A good lead nurturing strategy starts with auditing your content, figuring out how it can be re-purposed in other media and applied across different stages of the buyer journey.

Chip and Gini glean insights from this recent review of how agencies are selling and delivering content marketing to clients.

Clients may end their relationship with your agency for a variety of reasons, many of which you have no control over. On this episode of the Agency Leadership Podcast, Chip Griffin and Gini Dietrich suggest the best ways to protect yourself, your work, and your finances when the unexpected happens.

Chip and Gini discuss how agency leaders can better engage junior employees and provide them with the training, resources, and guidance needed to succeed.

Chuck Hester, longtime communications expert and author of Linking In to Pay It Forward, offers tips on how agency leaders can use LinkedIn effectively for business development, recruiting, and more.

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Mark McClennan, host of the Ethical Voices podcast, talks about the current state of ethics in the PR industry and how agency leaders can instill ethical practices in their teams.

Good agencies measure performance -- of their projects, their business, and their employees. On this episode of the Agency Leadership Podcast, Chip Griffin and Gini Dietrich examine why employee goals matter, as well as how to set them appropriately.

We discuss how B2B and B2C decisions differ and what that means for marketers. Caterpillar comes up with a way to create an emotional attachment to tractors. And a year after GDPR went into effect, marketers say it's made them better.

For technology companies, the conventional wisdom is wrong when it comes to pitching a conference or webinar session. Instead of having your CMO or other C-suite executive tell your story, trust the technical people in your shop. Your audiences will thank you for it.

Every agency comes across a potential client that simply isn't a good fit. In a previous episode, Chip and Gini discussed how important it is to walk away from prospects and clients that don't match up with the agency's needs. But how do you do that well? On this show, Chip and Gini look at how you can effectively refer these prospects to other agencies in your network. They will share the experie...

Many of us think of lawyers like we do doctors: someone to go to for a fix when something goes wrong. Just as seeing your doctor when you are healthy helps improve outcomes, so does building a relationship with the attorney you use for your agency business. In this episode, Chip speaks with Matt Benson of Cook Little Rosenblatt & Manson of Manchester, New Hampshire. Matt has decades of experience...

Co-host: Jeffrey Shavitz

We highlight three winners of The Conference Board's 2019 Excellence in Marketing & Communications Awards that demonstrate applications of advanced technology that are rooted in practical, bottom-line thinking.

A participant in the Spin Sucks Community asked if other agency owners negotiate with prospective clients. It sparked some great conversation on the Slack channel, so Chip and Gini decided to address the topic on this episode of the Agency Leadership Podcast. Here's the original question from an agency owner: I just finished listening to a podcast and a question popped into my head. I'm still pret...

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Guest: Cory Warfield

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Interview with John J. Wall from Trust Insights about Email Marketing and why it is still relevant today. John J. Wall speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host Christopher S. Penn, and has been featured on iTunes. His work has bee...

Most agencies want their employees to get involved in developing new business, but how do you properly reward them when they do? That's the subject that Chip and Gini explore in this week's episode.