For Immediate Release Podcast

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Guest: Brad Friedman

Guest Jamie Palmer

In this second part of a two-podcast interview with search engine optimization expert Charley Spektor we discuss some of the practical tools that marketers can use to improve their SEO operations, common mistakes that marketers makes when trying to improve their SEO results, how to provide the best content mix to deliver solid leads and how to stay ahead of the constantly changing technology.

This is the first part of a two-podcast interview with Charley Spektor, principal at Saratoga B2B Group and an experts in search engine optimization. We talk about how Google's search algorithms have changed in recent years, how B2B buyers use search differently than consumers and how even small companies can dominate search results if they pick their targets carefully.

It's a never-ending battle for agency managers to keep their teams on track. With the volume and pace of work that everyone is trying to get done, it can sometimes be frustrating to figure out what needs to be done next. This is a topic that came up in a recent conversation in r/agency on Reddit. Chip and Gini found some of the responses to be just a bit off the mark, so they highlight some bad ad...

Steve Parker, Jr. brings extensive digital marketing and business experience as CEO and co-founder of Levelwing. He is an industry leader, trendsetter, and occasional provocateur. In this episode of Chats with Chip, Steve discusses his recent video Uncommon Transparency, and how internal and external transparency will benefit all agency relationships. He explores his own experiences and why he cho...

Guest Tad Stephens

Karen Swim is a tireless advocate for solo agency owners. She is the president of the membership organization Solo PR Pro, founder of the PR and marketing agency Words For Hire, and co host of That Solo Life podcast. On this episode of Chats with Chip, Karen breaks down how changes to the workforce and agency culture have allowed independents and micro agencies more freedom and flexibility than ev...

Karl Sakas of Sakas and Company fills in for Gini Dietrich as Chip Griffin's co-host on this episode of the Agency Leadership Podcast. Chip and Karl discuss how agencies can raise prices and increase revenue from clients by moving them along a continuum toward higher-priced (and higher-value) services.

Three different reports illustrate the law of unintended consequences: New privacy rules are helping improve email response, the influence of marketing falls as brand value grows and handing out rewards and awards to employees can actually make them less motivated.

In this episode of Chats with Chip, Matt Rizzetta, founder and CEO of N6A, discusses a new model he calls Outcome Relations, designed to provide measurable accountability to clients. Matt explains the benefits of Outcome Relations, how the workforce has changed over his career, and how entrepreneurs need to make mistakes and innovate incrementally over time to be successful.

Ken Jacobs fills in for Gini Dietrich as Chip Griffin's co-host on this episode of the Agency Leadership Podcast. As an executive coach, agency consultant, and trainer, Ken has a passion for leadership issues, so he and Chip share three lessons that each has learned over many decades of management and leadership roles.

Doug Simon is an expert in producing video for agencies and brands in both broadcast and social media. In this episode of Chats with Chip, he addresses what the trends in both broadcast and social media mean for the future. As CEO of the award-winning DS Simon Media, Doug has lengthy experience in getting clients' spokespeople on television news. By arranging satellite media tours, providing behin...

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Interview with Andrew Hickey from Scott's Cheap Flights about Social Media Marketing. With more than 10 years of experience working in social media marketing for global travel brands, Andrew Hickey has worn many hats including running large digital marketing campaigns, increasing brand awareness, driving web traffic, supporting marketing initiatives, and increasing sales. Hosts: Leif Pettersen of ...

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Agency owners need to take the time to share vision and updates with their teams.

Guest: Thomas White

 Interview with Pete Brooks from North Myrtle Beach CVB and  Andy Windham from Crawford Strategy about Crisis Planning and Communications. Pete Brooks is the Director of Government Affairs and Public Relations with the North Myrtle Beach Chamber of Commerce, Convention and Visitors Bureau. He previously served nearly 20 years as the Director of Public Affairs and Strategic Communications for the S...

The thought of charging clients more can be appealing and scary at the same time. Chip and Gini demystify the process.

Buyer personas have been around almost as long as marketing itself, but lately they're taking on a more critical role. Matt Naffah, VP of Strategy at International Data Group, tells us what makes for a good persona and how to apply them to content strategy.

What you need to know and how to get it from whatever accounting software you use.