For Immediate Release Podcast

Guest Pam Thomas

When Sean Cassidy walked out of Tufts University in 1990, he graduated with a major in Cold War foreign policy -- just as the Soviet Union was about to dissolve. He hadn't aspired to a career in public relations, but it turned out he was a good writer and he caught the eye of a small agency owner. Three decades later, Sean leads DKC, a prominent independent PR agency headquartered in New York. The...

The co-hosts discuss an article that Gini wrote for Spin Sucks that looks at 6 reasons that agency owners have trouble scaling. The conversation includes lots of actionable ideas -- despite Chip's best efforts to sidetrack things as he struggles to remember high school science basics in making an analogy. Reason #1: You Don't Have a Business Plan Reason #2: You Can't Break Free from Client Work Re...

Guest Joe Folkman

Guest Jon Ferrera

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Content marketing excellence at the BBC; pointless happy words litter press releases; people still don't know that advertising supports social networks.

Guest Dave Kenney

Guest Niel McDonnell

Guest Wes Schaeffer

Guest Josh Fonger

One of the most frequent questions that Gini and Chip receive from agency clients is "how do I prepare for the recession?" In this two-part episode, they explore the question of whether/when we should expect an economic downturn and what agencies can do to prepare themselves for it. As important, they also discuss how to help their team prepares for any challenges that lie ahead. Last week's first...

When Blue Engine Message & Media and JDA Frontline merged in 2018, the firms decided they would rebrand under a new name to better capture the essence of the sum as greater than the parts. In this episode, Trevor Francis discusses the opportunities and challenges that the merger has presented. In particular, Trevor talks about how the team settled on Seven Letter as the new name for the business,...

Interview with Augusto Valverde about creating content for distribution via TV and via Airlines. Augusto is a producer, writer, director and TV host, including an ongoing hosting role at NBC. His production company created Global Child, the first world travel show that uses social media and experiences to share life lessons. Global Child launched to over 300 million passengers in 2017 on major air...

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Guest Mike O'Neil

Guest Rita Burgett-Martell

Guest Thom Shea

One of the most frequent questions that Gini and Chip receive from agency clients is "how do I prepare for the recession?" In this two-part episode, they explore the question of whether/when we should expect an economic downturn and what agencies can do to prepare themselves for it. As important, they also discuss how to help their team prepares for any challenges that lie ahead. This week's first...

In this episode, Rachel Jacobs explains why case studies are critical to the scale and growth of agencies. Rachel, founder of Ecommerce Partnerships, reminds agency owners that their number one client is their own agency. Step by step, you'll learn how to integrate a case study opportunity before a client even signs the contract, who the audience should be, and the six key elements that make up a...

Guest Justin Hibbard

In this episode, we go Down Under for a deep dive into the business of WebSavvy, a Melbourne-based digital marketing agency founded by Mike Rhodes. He explains why he chose agency life over being a helicopter pilot, advice for fellow agency owners, effective team training, and much more. Mike is also the founder of AgencySavvy, focused on education and training for agency owners. He is the co-auth...

Guest Lydia Sugarman

Guest Tatsuya Nakagawa

Agency owners want clients to be happy with the results they provide - that's one of the reasons they are in the business. A recent research project about the RFP process shows that one out of three clients are dissatisfied with their agencies. In this episode, Chip and Gini discuss why a third of your clients may be unhappy, and what you can do about it. They tackle the topics of RFPs, communicat...