For Immediate Release Podcast

Thought Leader Life #190 10.11.2019 7:50 ↓

Guest Ryan Foland

Thought Leader Life #189 09.11.2019 7:43 ↓

Guest Ray Makela

Thought Leader Life #188 08.11.2019 9:59 ↓

Guest Michael Lee

Thought Leader Life #187 07.11.2019 8:02 ↓

Guest Alicia Castillo Holley

Thought Leader Life #186 06.11.2019 9:15 ↓

Guest Michael Griego

Thought Leader Life #185 05.11.2019 11:22 ↓

Guest Lynn Hidy

Thought Leader Life #184 04.11.2019 8:51 ↓

Guest Shontina Gladney

CWC 44: Predictable growth stages for agencies (featuring Brad Farris) 03.11.2019 27:53 ↓

Agency businesses have some challenges unique to the individual owners and circumstances. But many of the growing pains are predictable and follow patterns established by other similar businesses. Leaders can take comfort in knowing that they are not likely the first to experience any particular challenge, nor are other agencies immune from the obstacles. Brad Farris has spent decades advising bus...

Building a large independent PR agency (featuring Ronn Torossian) 03.11.2019 24:58 ↓

Ronn Torossian has built one of the largest independent PR agencies in the U.S., and in this episode he shares some of the lessons he has learned along the way. A prolific content creator, Ronn frequently writes and speaks about issues facing the industry, and he is passionate about finding ways to improve modern public relations. Ronn's agency, 5WPR, recently announced that they were looking for...

What if PR agencies abandoned proposals and posted transparent pricing? 03.11.2019 19:20 ↓

What agency owner hasn't dreamed about telling prospects: here's what I do, here's what it costs, take it or leave it? That's pretty much what Chip and Gini tackle in this episode of the Agency Leadership Podcast. It all started with a provocative question posted by Gini in the Spin Sucks Community on Slack: What would happen if we all banded together and stopped sending proposals? We put our pric...

Thought Leader Life #183 03.11.2019 10:34 ↓

Guest Bill Benoist

Thought Leader Life #182 02.11.2019 8:11 ↓

Guest Dr. Rachel MK Headley

Thought Leader Life #181 01.11.2019 8:35 ↓

Guest Roger Knecht

Thought Leader Life #180 31.10.2019 11:29 ↓

Guest JV Crum III

Thought Leader Life #179 30.10.2019 10:28 ↓

Guest Alan Gellman

Thought Leader Life #178 29.10.2019 9:13 ↓

Guest John Farley

Fir-B2B 130 28.10.2019 10:17 ↓

Fakery is never a good practice for brands. In a democratized media world, the truth will eventually come out.

Thought Leader Life #177 28.10.2019 12:12 ↓

Guest Andrew Izumi

Business development mistakes agencies make and how to solve them (featuring Jody Sutter) 27.10.2019 30:31 ↓

when it comes to business development, it that can actually be a bit of a mistake, I think there has to be a bit of ruthlessness. And I say that in the best sense of the term, but some self interest in business development and the ability to say no, as needed, and also to retain control over the pitch process and not give the give the entire control to the client, which I see all the time.

How agencies should think about AI and analytics (featuring Katie Robbert) 27.10.2019 24:51 ↓

Katie Robbert never planned to be an expert in AI and analytics, but she says she likes "numbers to add up" even though she considers herself bad at math. As a self-professed planner, Katie found herself telling stories with data, first for a pharmaceutical company and later for a PR agency. Today, Katie is the co-founder and CEO of Trust Insights, a consultancy dedicated to working with clients t...

Best practices for your agency's podcast 27.10.2019 25:04 ↓

.Podcasts can be powerful tools for agencies to showcase thought leadership, make connections, and build their own brands. New research from Dante32, a podcast production and promotion agency, looks at how brands are deploying their podcasts what that indicates about best practices. Chip and Gini use this research as a jumping off point to share their insights on using podcasts in the agency conte...

Thought Leader Life #176 26.10.2019 8:51 ↓

Guest Scott Schilling

Thought Leader Life #175 25.10.2019 9:19 ↓

Guest Neil Thompson

Thought Leader Life #174 24.10.2019 8:46 ↓

Guest R. Shawn McBride