For Immediate Release Podcast

Chip and Gini will be recording a couple of separate solo episodes since scheduling conflicts prevented them from recording together recently. (Of course, we would love to hear your feedback about these and some of the other formats we have experimented with recently, including guest co-hosts.) In this episode, Gini fields a question from Kevin Anselmo who asks about pitching agency services to pr...

Guest Jaime Mustard

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Guest Aaron Weller

Guest Dr. Terri Levine

Guest Beth Bridges

Guest Marcus Aurelius Anderson

Guest Dave Lukas

Running a great online meeting isn't hard. We have tips to make yours more successful and less stressful.

Guest John Ballis

Guest Vivki Suiter

Scope creep and over-servicing clients erodes profitability and many -- if not most -- agencies. Keeping work within the agreed parameters will not only make projects better, it will ensure that they contribute to the financial health of the business. As founder of The Digital Project Manager, Ben Aston knows all about successful agency project management. He joins Chip to discuss techniques to av...

Why do PR and advertising agencies feel the need to look down their noses at each other? Why can't everyone just get along? That's the discussion that Chip and Gini have after an article appeared in AdWeek with the provocative title "PR Agencies Invade Adland." As the creator of the PESO model that calls for the integration of all forms of media, Gini has some especially strong feelings on the sub...

Guest Karen Brown

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Guest John Spence

Guest Kimberly Wiefling

Guest Debbra Sweet

Guest Chad Cooper

Guest William Arruda

A recent post in the members-only forum of the Public Relations Society of America (PRSA) discussed the benefits of small versus large PR agencies. It stemmed from a remark an agency consultant made on a recent webinar where he referred to small ad agencies as "two guys and a bong." While we can assure you that Chip and Gini were not smoking anything when they recorded this episode (OK, at least w...

Most agency owners don't bring prior business experience to the role -- let alone formal business education. Paul Benson is an exception to that rule of thumb. He earned his MBA before he took the leap into agency ownership. In this episode, Paul shares his experience running a digital marketing agency and how the business training he received at Babson College has impacted his success.

Agency owners need to keep tabs on the financial health of their businesses, but many lack the backgrounds to know the numbers that matter most. Darryl Salerno's long experience in advising agencies on financial matters makes him an excellent resource on this vital topic. In this episode, Darryl explains which numbers agencies should be focused on and what benchmarks can help them evaluate their o...

Guest James Woeber

Guest Ken Homer