For Designer Business

Most designers are genuinely good at the discovery call. They can talk about design, get a client excited, paint a picture of what the space could be. That part comes naturally. What this episode is about is the other half of that call, the part that actually closes the client. Shayna and Evelyn break down the discovery call not as a creative conversation but as a structured sales tool. One with a...

Nobody gets into interior design because they love spreadsheets. But at some point, every growing interior design business hits the same wall: too many projects, too many people, and no clear system for who is doing what and when. This episode is the fix. The conversation starts where most designers are stuck, which is believing that project management means picking the right software. Asana. Clic...

Every designer knows that they should be documenting their processes. Almost none of them are doing it. This episode of For Designer Business walks you through the documentation journey: what to document, where to start, and how to build it in a way that actually works for you. If Shayna had to start all over again, knowing what she knows now, she would begin with templates. Email templates, prese...

​ In this special listener coaching episode, Hannah, a long-time designer who built a business strong enough that lead flow was never a concern, sends in a question that a lot of designers are too proud to ask out loud: what is the fastest way to drum up new business when things slow down? Shayna and Evelyn have a lot to say. The first thing they make clear is that slow seasons are not just a “you...

Shayna and Evelyn are back, and this episode is all about maternity leave: the one business transition that comes with a due date, hormone surges, and absolutely no instruction manual. Whether you are navigating it yourself, supporting an employee through it, or just starting to think about what it could look like, the honest truth is that most designers go into it underprepared and come out the o...

This special episode of For Designer Business explains what it actually looks like to bring fractional support into your design business. Not the why, not the pitch, but the process. The meetings, the matching, the systems that get built before your assistant ever touches a single task, and the order it all happens in so that it actually works. Shayna and Evelyn open with a reality check on the tr...

Shayna and Evelyn are back, and this episode is about the wall that every designer eventually hits: too many projects, too many people pulling at you, too many things living only in your head, and the creeping realization that hiring someone isn't going to fix it if the systems aren't already there to support them. The episode opens with a truth most business owners don't want to hear: it gets wor...

Shayna and Evelyn are back, and this episode is about the thing most business owners know they should be doing and keep not doing: making decisions for their future self instead of their tomorrow self. It's easy to delegate for today, tread water for the week, and keep surviving the next thing but it's hard to look three to five years down the line and build for that version of yourself when the p...

Shayna and Evelyn are back, and this episode is all about the stage that every designer wants to skip straight to: lead generation. It's the most expensive stage of the marketing journey, and also the most dangerous one to rush. In this episode, they break down exactly what needs to be in place before you spend a single dollar on paid advertising. Because if your sales process isn't airtight, your...

Join Shayna and Evelyn as they sit down with Mary Beth Chau, co-founder and CEO of Materio, for a candid conversation about the technology that's quietly solving one of the interior design industry's most persistent problems: the gap between your drawing set, your selections, your schedule, and your procurement. If you've ever watched a project unravel because a spec changed in one place but not a...

Shayna and Evelyn are back, and this time Evelyn's taking the wheel. In this episode, she's pulling back the curtain on the stage of business growth that gets the most attention, absorbs the most dollars, and delivers the most disappointment — marketing. The hard truth? There are three phases to your marketing journey and you cannot buy your way past any of them. Evelyn walks through each stage —...

Join Shayna and Evelyn as they get into the weeds of building your business foundation: the deep, unglamorous, non-negotiable work that separates designers who stay self-employed forever from the ones who build a scalable, sustainable business that doesn't fall apart the moment they step away. If you've been hiring people to fix your chaos, watching your team stall out without you answering questi...

Join Shayna and Evelyn as they break down the exact three-bucket investment strategy you need to transform your interior design business from a one-person hustle into a scalable, sustainable, sellable machine that actually works without you micromanaging every single step. If you've been drowning in client work while your behind-the-scenes foundation crumbles, convinced that throwing money at mark...

Join Shayna and Evelyn as they tackle one of the most relatable struggles for growing designers: feeling like you're failing as a leader when delegation starts to feel harder than it should. If you've ever found yourself drowning in team emails you don't have time to open, struggling to translate your racing thoughts into clear instructions, or wondering why the systems that work for everyone else...

Join Shayna and Evelyn as they take you inside one of the most relatable moments in business ownership: when a "quick change" reveals itself to be anything but quick. If you've ever fired off what you thought was a simple update to your team only to be told it needs to go on the list, or if you've paced around your office trying to prove that something is just a five-minute fix when deep down you'...

Join Shayna and Evelyn as they break down exactly how to transform your sales process from a scattered mess into a consistent, branded machine that runs with or without you. If you've been firing off custom emails at midnight, forgetting to follow up with leads, or realizing that your team has no idea what you actually promised a client because nothing was documented, this episode is your wake-up...

Join Shayna and Evelyn as they tackle the universal struggle that every creative business owner faces: how do you control the chaos when your brain never shuts off, opportunities are everywhere, and the racing thoughts feel relentless? In this episode, they walk you through the three critical growth stages where that out-of-control feeling hits hardest and show you how to regain your footing at ea...

Join Shayna and Evelyn for the very first For Designer Business listener Q&A episode! They tackle two real questions from a designer who's navigating the messy, thrilling, terrifying journey of building her interior design business while still working another job. If you've ever wondered whether you're actually ready to make the leap, or how to handle a client who's crossing boundaries without...

Join Shayna and Evelyn as they tackle the pricing struggle that's costing you thousands on every single project: the lack of a systematic tool that calculates your numbers for you. In this essential episode, they walk you through building the one spreadsheet that will change everything—a pricing tool that removes the paniced second-guessing, the "am I charging enough?" spiral, and replaces it with...

Join Shayna and Evelyn as they tackle the question that's massively affecting your success as an interior designer: how do you close your jobs more profitably, more consistently, and with a higher close rate? In this breakthrough episode, they walk you through the exact sales flow and closing call structure that will transform your ability to land clients and get paid what you're worth. You'll hea...

Evelyn sits down with returning guest Donna Hoffman, the Interior Design Advocate and celebrated business coach, to tackle one of the most emotionally charged topics in the design industry: publication, press, and why chasing it might be keeping you broke. Donna delivers the harsh truth that every designer needs to hear about the difference between being rich and being famous—and why you should al...

Join Shayna and Evelyn as they tackle the question that every interior designer needs to answer: are you actually earning what you want and deserve as a business owner? In this empowering episode, they walk you through the exact financial roadmap to turn your dream salary into an actionable plan, working backwards from that number you've been too afraid to say out loud. You'll hear candid reflecti...

Join Shayna and Evelyn as they deliver the reality checks that every interior designer needs to hear before seeking business support. In this no-holds-barred episode, they tackle the most common (and relatable) things that designers say when looking for help and explore why these statements often reveal unrealistic expectations that need resetting before real progress can happen. You'll hear candi...

Join Shayna and Evelyn as they dive deep into the business routines that will take your interior design business from overwhelmed to organized in 2026. Building upon their previous conversation about well-rounded routines, this episode gets tactical—breaking down the exact weekly and daily systems you need to keep your internal projects flowing smoothly and your business foundation rock-solid. Whe...

Have a burning question or idea that you want us to cover? Click here to leave us a “voicemail” for an opportunity to be featured in an upcoming episode! Join Shayna and Evelyn as they kick off 2026 with a powerful framework for building routines that strengthen your relationships and drive real results in your business. In this energizing season premiere, they break down the three essential areas...