For Designer Business

Join Shayna and Evelyn as they sit down with Mary Beth Chau, co-founder and CEO of Materio, for a candid conversation about the technology that's quietly solving one of the interior design industry's most persistent problems: the gap between your drawing set, your selections, your schedule, and your procurement. If you've ever watched a project unravel because a spec changed in one place but not a...

Shayna and Evelyn are back, and this time Evelyn's taking the wheel. In this episode, she's pulling back the curtain on the stage of business growth that gets the most attention, absorbs the most dollars, and delivers the most disappointment — marketing. The hard truth? There are three phases to your marketing journey and you cannot buy your way past any of them. Evelyn walks through each stage —...

Join Shayna and Evelyn as they get into the weeds of building your business foundation: the deep, unglamorous, non-negotiable work that separates designers who stay self-employed forever from the ones who build a scalable, sustainable business that doesn't fall apart the moment they step away. If you've been hiring people to fix your chaos, watching your team stall out without you answering questi...

Join Shayna and Evelyn as they break down the exact three-bucket investment strategy you need to transform your interior design business from a one-person hustle into a scalable, sustainable, sellable machine that actually works without you micromanaging every single step. If you've been drowning in client work while your behind-the-scenes foundation crumbles, convinced that throwing money at mark...

Join Shayna and Evelyn as they tackle one of the most relatable struggles for growing designers: feeling like you're failing as a leader when delegation starts to feel harder than it should. If you've ever found yourself drowning in team emails you don't have time to open, struggling to translate your racing thoughts into clear instructions, or wondering why the systems that work for everyone else...

Join Shayna and Evelyn as they take you inside one of the most relatable moments in business ownership: when a "quick change" reveals itself to be anything but quick. If you've ever fired off what you thought was a simple update to your team only to be told it needs to go on the list, or if you've paced around your office trying to prove that something is just a five-minute fix when deep down you'...

Join Shayna and Evelyn as they break down exactly how to transform your sales process from a scattered mess into a consistent, branded machine that runs with or without you. If you've been firing off custom emails at midnight, forgetting to follow up with leads, or realizing that your team has no idea what you actually promised a client because nothing was documented, this episode is your wake-up...

Join Shayna and Evelyn as they tackle the universal struggle that every creative business owner faces: how do you control the chaos when your brain never shuts off, opportunities are everywhere, and the racing thoughts feel relentless? In this episode, they walk you through the three critical growth stages where that out-of-control feeling hits hardest and show you how to regain your footing at ea...

Join Shayna and Evelyn for the very first For Designer Business listener Q&A episode! They tackle two real questions from a designer who's navigating the messy, thrilling, terrifying journey of building her interior design business while still working another job. If you've ever wondered whether you're actually ready to make the leap, or how to handle a client who's crossing boundaries without...

Join Shayna and Evelyn as they tackle the pricing struggle that's costing you thousands on every single project: the lack of a systematic tool that calculates your numbers for you. In this essential episode, they walk you through building the one spreadsheet that will change everything—a pricing tool that removes the paniced second-guessing, the "am I charging enough?" spiral, and replaces it with...

Join Shayna and Evelyn as they tackle the question that's massively affecting your success as an interior designer: how do you close your jobs more profitably, more consistently, and with a higher close rate? In this breakthrough episode, they walk you through the exact sales flow and closing call structure that will transform your ability to land clients and get paid what you're worth. You'll hea...

Evelyn sits down with returning guest Donna Hoffman, the Interior Design Advocate and celebrated business coach, to tackle one of the most emotionally charged topics in the design industry: publication, press, and why chasing it might be keeping you broke. Donna delivers the harsh truth that every designer needs to hear about the difference between being rich and being famous—and why you should al...

Join Shayna and Evelyn as they tackle the question that every interior designer needs to answer: are you actually earning what you want and deserve as a business owner? In this empowering episode, they walk you through the exact financial roadmap to turn your dream salary into an actionable plan, working backwards from that number you've been too afraid to say out loud. You'll hear candid reflecti...

Join Shayna and Evelyn as they deliver the reality checks that every interior designer needs to hear before seeking business support. In this no-holds-barred episode, they tackle the most common (and relatable) things that designers say when looking for help and explore why these statements often reveal unrealistic expectations that need resetting before real progress can happen. You'll hear candi...

Join Shayna and Evelyn as they dive deep into the business routines that will take your interior design business from overwhelmed to organized in 2026. Building upon their previous conversation about well-rounded routines, this episode gets tactical—breaking down the exact weekly and daily systems you need to keep your internal projects flowing smoothly and your business foundation rock-solid. Whe...

Have a burning question or idea that you want us to cover? Click here to leave us a “voicemail” for an opportunity to be featured in an upcoming episode! Join Shayna and Evelyn as they kick off 2026 with a powerful framework for building routines that strengthen your relationships and drive real results in your business. In this energizing season premiere, they break down the three essential areas...

Get your tickets to Donna's 3 Day IGNITE Business Immersion Workshop starting January 21st! Shayna and Evelyn are back with Part 2 of their conversation with Donna Hoffman, founder of Impeccably Designed Homes and celebrated business coach for interior designers. In Part 1, Donna introduced the first pillar of a "profit proud" business: mindset and the creative brain. Now, she's diving into the fi...

Join Shayna and Evelyn as they welcome Andrea Liebross—business coach for entrepreneurial women, author and podcast host of "She Thinks Big," for a candid conversation about the real challenges facing interior designers and creative business owners. In this episode, Andrea unpacks the disconnect between vision and action that so many leaders experience, and shares her signature “belief bridge” fra...

Have a burning question or idea that you want us to cover? Click here to leave us a “voicemail” for an opportunity to be featured in an upcoming episode! Join Shayna and Evelyn as they ring in the new year with a fresh perspective and a playful twist on their usual routine. In this special end of year episode, they highlight their top three most valuable episodes to revisit as you set your intenti...

Have a burning question or idea that you want us to cover? Click here to leave us a “voicemail” for an opportunity to be featured in an upcoming episode! Join Shayna and Evelyn for a candid conversation about the realities of “pay to play” in the design business—what it really means to invest in your company’s foundation, and why that investment never truly stops. In this episode, they pull back t...

Get your tickets to Donna's 3 Day IGNITE Business Immersion Workshop starting January 21st! Join Shayna and Evelyn as they sit down with Donna Hoffman, founder of Impeccably Designed Homes and celebrated business coach for interior designers, for an inspiring conversation on the unique strengths and challenges of creative entrepreneurs. In this episode, Donna breaks down the first of her three pil...

Have a burning question or idea that you want us to cover? Click here to leave us a “voicemail” for an opportunity to be featured in an upcoming episode! Join Shayna and Evelyn as they share a candid, behind-the-scenes look at a recent coaching session with a designer who was feeling stretched thin, unsure how to grow, and ready for support but not sure where to start. You’ll hear how the duo brea...

Have a burning question or idea that you want us to cover? Click here to leave us a “voicemail” for an opportunity to be featured in an upcoming episode! Join Shayna and Evelyn as they dive into one of the most energizing and sometimes intimidating topics for creative entrepreneurs: creating your own opportunities. In this episode, you’ll get a candid, behind-the-scenes look at what it really take...

Have a burning question or idea that you want us to cover? Click here to leave us a “voicemail” for an opportunity to be featured in an upcoming episode! Join Shayna and Evelyn as they pull back the curtain on one of the most critical, yet often overlooked, aspects of running a design business: contracts and retainer management. In this episode, you’ll get a practical, no-nonsense guide to buildin...

Have a burning question or idea that you want us to cover? Click here to leave us a “voicemail” for an opportunity to be featured in an upcoming episode! Join Shayna and Evelyn as they demystify one of the most talked-about topics in the design industry: pricing models. Whether you’re just starting out or looking to refine your approach, this episode breaks down the pros and cons of every major pr...