Ruby Lee
Flow State Business
Welcome to the Flow State Business Podcast. I’m Ruby, founder and CEO of Flow State Business, and I help coaches and service providers build a business that sells every single day without launches, funnel stacks, sales calls, or the grind. This show is all about daily sales and finding your flow state within that. I share exactly how I build evergreen, passive sales using a simple bridge model that turns small offers into a full ecosystem, so you can make sales while you sleep and grow toward your first million in flow. I have spent 8 years in business and generated more than 4 million dollars...
Author
Ruby Lee
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
How I grew my business through in-person events (and VIP days) 07.07.2026 34:07
Okay so I've hit record mid-thought on this one because I'm so excited I've conjured up an entire month of in-person. Three events, a trip to Singapore, VIP days in Byron. And it's got me thinking about how much events have quietly shaped my whole business. I know some of you just went "nope, click away" because hosting an event feels like the cringiest, scariest thin...
Creative block? You and I need to chat 30.06.2026 34:59
Okay so this one's a bit of a get-it-all-off-my-chest episode pour a cuppa and pull up a seat. In-laws gone home, school holidays started, my little one got gastro, and somewhere in all of that I just lost my spark. You know the feeling. When posting starts to feel like a chore and you're dragging yourself towards it with your whole body. And if you know me, you know discipline and cons...
“I'm so over hearing myself sell” - The identity work behind selling every day 23.06.2026 46:05
Okay so this one's deep. Think late night call with a glass of wine 🍷 I had my bestie Erin over on Friday and we sat up for hours talking about identity. Who we're becoming, why things don't feel quite there yet, the gap between the old you and the new you you're calling in. And then one of my mastermind clients asked me the exact question I think you've been sitting with...
How to reignite your passive offers that aren’t selling right now 16.06.2026 31:30
My in-laws are here for two weeks (10 hour journey, two suitcases, a million stories from my mother-in-law 🤍). So with way less time on my hands, I did something I've never done before. A midyear sale. 50% off for 50 hours only. But here's the thing nobody tells you about passive income. It's not actually that passive. Your funnel is like a fire - you don't build it once and...
How I create epic opportunities out of thin air (and why it's never luck) 09.06.2026 29:07
Back to just me this week (you guys loved Michael, the DMs cracked me up 🤍). I've been thinking a lot about how opportunities actually show up. And no, I really don't think it's luck, even though people love telling me it is. The truth is I create them. I make the space, I send the signal, and they come. It's almost embarrassing how simple it is once you see it. So this one&a...
How my husband and I run a business together (and stay married) with Michael 02.06.2026 44:17
Okay so I finally dragged Michael into the studio. It's been like two or three houses ago since he was last on, and honestly every time I get him on you guys go nuts with the questions. If you don't know, Mike is my husband, my business partner, my bestie, and the back office brains behind everything I grow. We've run this business together for eight years now and people are always...
I sell 40+ courses every month with no ads and no launches (here's the full funnel) 26.05.2026 29:14
Hey guys, so I posted a carousel on Friday night breaking down my funnel and honestly the DMs have been wild. The part that shocked people the most? I sell 40+ courses every month with no ads and no launches. People just find them and buy. So I'm walking you through the whole thing in this episode. How I go from a post on Instagram to a $7 course sale to people buying again and again. The cus...
Listen to this if you want to be wealthy business owners. 19.05.2026 24:39
Hey guys, so I just paid a tax bill and looking at those numbers in the past I probably would’ve wanted to throw up in my mouth a little bit. But I’ve done a couple of really clever things from both a strategy and a systems perspective that have completely changed the way I look at money now. I thought I’d record this episode because I know a lot of you are heading into business expense season,...
What to do when things feel like they’re going backwards 12.05.2026 24:54
So I woke up this week and lost 150 followers overnight. Sigh… But what happened next was not what I expected at all. I did one tiny thing, took me less than five minutes, and the results genuinely shocked me. Come listen. I think this one’s going to stick with you 🥂 Let’s go with this ⬆️ 👉 Read this! 👉 DM me on Instagram — what are you writing on your whiteboard? Support the show
What my mastermind clients are really asking me right now (the stuff nobody says out loud) 05.05.2026 32:25
May feels like a weird time of year. Real shit energy. Almost halfway through 2026 and you might not want to face the facts. This episode is different. I'm answering real questions from my mastermind clients - the stuff they're actually asking me in Voxer, Slack, and on our calls. If one of my clients is feeling it, I know you are too. 👉 Grab the Sales Affirmation Bundle - meditations,...
You're freaking good at what you do but nobody's buying (here's the actual problem) 28.04.2026 21:25
I created six new offers in nine hours yesterday. Something is in the air. But this episode isn't about me. It's about you - especially if you're really good at what you do but nobody's buying. One of my clients hadn't sold anything in four months. Four months. Then we got ruthlessly specific about one thing, and she made $1,200 in 48 hours. Being good at your craft and be...
When the vision is clear but nothing's moving (what the gap is teaching you) 21.04.2026 33:26
I've been journaling pages and pages lately. Something's shifting. The last month has been some of the best weeks in my business ever. And then everything slowed down. Two quiet days and I'm suddenly spiraling. In this episode, I'm talking about what happens after the high - when your nervous system recalibrates, when old wounds get poked, and when you realize you've quiet...
Affirmations for daily sales (listen to this on repeat) 14.04.2026 11:25
This one's different. It's an affirmation track. For when doubt creeps in. For when you forget what you're building actually works. Put this on while you're driving, lying down, making coffee. Let it wash over you. You don't need to think about strategy right now. Just receive. $1K days are your baseline. Money flows while you sleep. Your offers are being found right now b...
The identity shift that turns a slow season into your biggest leap 07.04.2026 26:05
Okay guys. I need to talk about what's actually going on underneath all of that quiet self-doubt. Because I think a lot of you are sitting in 2026 telling yourself a story that your business isn't working. And I want to pull that apart today. In this episode, I'm sharing two client stories that stopped me in my tracks - and what they prove about the one thing separating the people w...
I made $15K in 48 hours with a Google Doc (here's exactly what I did) 31.03.2026 24:05
Okay guys, I need to talk to you about what just happened. I made $15K in 48 hours. From a Google Doc. Most of it happened from my phone while I was lying in bed or at the beach. In this episode, I'm breaking down what I actually did - the one-page thing I sent, why I barely said the word "mastermind," and what happened in the DMs that got me 15 people saying yes. If selling feels h...
From $100K launches to $27 daily sales 24.03.2026 41:03
This one's special, guys. I'm reposting an interview I did on my best friend Megan Yelaney's podcast - The Business Not As Usual Podcast. Her and I met almost 10 years ago in a mastermind in Italy, and we've been business besties ever since. In this episode, Megan interviews me about my shift from high ticket masterminds to daily low ticket sales. We talk about the moment I cri...
I went networking alone and it was scary 17.03.2026 22:41
Remember that networking event I was freaking out about a few episodes ago? I went. And honestly, it was awkward at first, but I'm so glad I didn't turn around and leave. In this episode, I'm walking you through what actually happened. The conversations that opened up new ideas I hadn't thought of. The partnership opportunity that came from just showing up. The reminder that so...
The invisible work that made me $35K this week 10.03.2026 31:55
This week I signed $35K in private coaching. And none of it came from some groundbreaking new strategy. It came from the invisible work. The boring stuff nobody posts about on Instagram because it won't get likes. In this episode, I'm breaking down what actually makes you money as a coach - the unsexy backend work that keeps revenue consistent and predictable instead of chaotic and stres...
Irrational Fears (how to self audit the drama) 03.03.2026 36:52
Okay guys, we need to talk about the sneaky fears. The ones you dress up as strategy. The ones that feel responsible and safe but are actually just keeping your business tiny. In this episode, I'm getting raw about the fears I've been holding onto - the kind that sound tactical but are actually emotional. I had to check myself hard on this, and I'm walking you through what happened...
You don't need a huge audience to make six figures (here's the math) 24.02.2026 14:40
Okay guys, I have to just nip this at the bud. You do not need a huge audience to be successful with low ticket daily sales. I know a lot of you have this belief - I had it too for six years, which is why it took me so long to build out this model. In this episode, I'm breaking down the math. Four sales a day at $47 gets you to $100K per year. I'm showing you my actual Instagram numbers...
Your website is leaking leads (and you don't even know it) with Vivian Yeung 17.02.2026 35:54
Vivian came on the podcast and genuinely changed how I think about my website. We got into the stuff no one really talks about - why your website might be your most underused sales asset, why good SEO can land you on the first page of Google in days (not months), and the one tiny fix that most of us have never thought to make. We also went deep on AI search, why Google still matters more than you...
The end of an era for online coaches (and why it’s good news) 10.02.2026 25:46
I’ve always stayed slightly out of the loop when it comes to the coaching industry, and it’s been one of the best decisions I’ve made. In this episode, I’m sharing some honest reflections on the shifts happening in online coaching right now, why big changes don’t automatically mean bad news, and what I’m noticing about the next era of this space. This is a conversation about simplicity, clarity, a...
When the dream is big but the vibe feels meh 03.02.2026 23:18
This is the episode I didn’t plan. I had a whole other topic lined up… but it just didn’t feel true in my body. So I sat down and recorded what’s actually here, this strange in-between energy of the year not quite starting, even though everything says it already has. We’re talking about the pressure to feel ready, the lie that fireworks = proof, and what to do when your goals feel huge but your en...
How I connect low ticket to high ticket 27.01.2026 22:40
If your work is high-level - masterminds, retreats, 1:1 spaces, deep energy work - and you’ve been playing with low ticket, this episode shares how I connect the two without diluting the depth. I’m sharing how I now design low-ticket that leads directly into my highest level spaces. We’ll talk about what’s changed in 2026, why freebies don’t build trust like they used to, and how to rethink your p...
Motivation isn't the key to a better 2026. This is. 20.01.2026 32:34
If your internal world feels ready but your environment hasn’t caught up, you need to listen to this episode. We're talking about the kind of motivation that doesn’t rely on hype, big launches or green lights from the universe. I’m sharing how I built habits that now make showing up inevitable, what I do when the evidence feels thin, and why intrinsic motivation changes everything. This is ab...
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