Fitt Insider

Today, I'm joined by Phil Southerland, founder and CEO of Supersapiens — a company using continuous glucose monitoring to help athletes manage their energy levels.    In this episode, we discuss advancements in glucose monitoring. Phil explains why the company is focused on endurance athletes and high performance. And he shares his vision for using sports as a platform to change the health of the...

Today I'm joined by Ara Katz, co-founder & co-CEO of Seed Health — a microbial sciences company.    In this episode, we discuss the microbiome and the many ways it impacts well-being. Ara explains Seed's approach to building a platform around studying and commercializing probiotics. And we talk about the differences between wellness, healthcare, and consumer life science.    More from Ara    A ser...

Today I'm joined by Tom Aulet, co-founder and CEO of Ergatta — a game-based connected rower.    In this episode, Tom lays out the opportunity in creating fitness offerings that go beyond instructor-led, boutique-style classes. We talk about the company's approach to designing game-based content. And we discuss the potential for Ergatta to enter new categories in addition to rowing.    More from To...

Today I'm joined by Joey Gonzalez, the CEO of Barry's — a premium boutique fitness brand.    In this episode, Joey shares his experience with the company, from customer and instructor to chief executive. We talk about Barry's X, the company's new digital platform, as well as Joey's vision for an omnichannel offering that includes partnering with connected fitness brands. Plus, we discuss the impor...

Today I'm joined by Jonathan Wolf, the co-founder and CEO of ZOE — a personalized nutrition company.    In this episode, we talk about the gut microbiome, at-home test kits, and how ZOE helps people understand the impact different foods have on their well-being. We also discuss the benefits and challenges of a direct-to-consumer model versus seeking FDA approval for companies in the health diagnos...

Today I'm joined by Echelon Fitness CEO Lou Lentine.    In this episode, we discuss the company's growing connected fitness platform — including smart bikes, treadmills, rowers, and interactive workout mirrors. Lou explains how Echelon was able to build partnerships with 12K retailers, including Walmart, Target, and Costco. Plus, he talks about the company's plan to release gaming-inspired content...

Today I'm joined by Juliet and Kelly Starrett, the husband and wife team behind The Ready State – the company that pioneered mobility training.    In this episode, we talk about the evolution of their business, from a CrossFit gym to a Youtube channel and a variety of coaching products, including a digital subscription, educational courses, speaking, and consulting. We also discuss the fitness ind...

Today I'm joined by Chip Hawkins, Founder and Chairman of Wahoo Fitness — a fitness technology for indoor cycling and endurance training.   In this episode, we discuss Wahoo's evolution from a single product used to track cycling stats to an indoor bike trainer and now a variety of devices and accessories for endurance athletes. Chip also talks about his approach to product development and the imp...

Today I'm joined by Bryan Myers, the President & CEO of [solidcore] — a Pilates-based boutique fitness brand with more than 70 locations across the US.    In this episode, Bryan talks about transitioning into the CEO role earlier this year. Then, we discuss COVID's impact on the business, raising new capital to support expansion, and [solidcore]'s digital partnership with Equinox+. Bryan also shar...

Today I'm joined by Mark Mullett and Ashley Mills, the co-founders and co-CEOs of obé — a premium digital fitness platform offering live and on-demand workouts.    In this episode, Mark and Ashley explain how their background in talent management and experience at CAA led them to start obé. We discuss the role of content, community, and instructors on the platform, as well as the company's plan to...

Today I'm joined by Eric Roza, the owner and CEO of CrossFit.    In this episode, Eric shares his vision for the company's future. We cover the role of technology, growing the CrossFit Games, and new initiatives across eCommerce, direct-to-consumer fitness content, and healthcare. We also discuss the obstacles he's facing as he tries to turn around the embattled brand. Plus, Eric talks about how a...

Today I'm joined by Chloe Steinberg. Chloe is a partner at Sapphire Sport, a venture capital platform investing in companies powering the next generation of consumers.    In this episode, we talk about Chloe's experience at Equinox, where she led Equinox Ventures. We discuss Gen Z's approach to wellness, including a broader shift toward a healthier lifestyle. And Chloe shares her framework for sep...

Today I'm joined by Aaron de Jong, CEO of movr — an app that makes healthy movement more accessible for everyone.    In this episode, we talk about Aaron's journey from fitness instructor and studio owner to startup founder. We discuss the company's approach to improving mobility and strength through movement assessment and mini-workouts. And Aaron shares his plan to bring movr's technology to oth...

Today I'm joined by Kelsey Ramsden, CEO of MINDCURE — a life sciences company using psychedelics to promote healing and improve mental health.    In this episode, we discuss the psychedelic revolution, including shifts in science and culture paving the way. Kelsey explains the challenges and opportunities facing operators and investors in this space. And she talks about MINDCURE's efforts to build...

Today I'm joined by Omer Atesmen, Founder and CEO of The Skills — an online education platform offering courses taught by the world's best athletes.    In this episode, Omer explains how the company was able to partner with athletes like Michael Phelps, Maria Sharapova, and Megan Rapinoe. We discuss the challenges and opportunities in EdTech, including content production and competitors like Maste...

Today I'm joined by Sam Cole, co-founder & CEO of FitXR — a virtual fitness club bringing fun and immersive workouts to the home.    In this episode, Sam breaks down the innovation happening in virtual reality. We talk about the potential for VR fitness to make working out fun and engaging for an entirely new audience beyond exercise enthusiasts. And we discuss the future of personalization, commu...

Today I'm joined by Josh McCarter, CEO of Mindbody — a business management software for fitness and wellness services.    In this episode, we discuss COVID's impact on the fitness industry. Josh explains how the company navigated the pandemic, including layoffs, his transition to CEO, and the launch of virtual experiences. And we talk about the future of fitness, including digital content, the rol...

Today I'm joined by McConnell Smith of VMG Partners — a private equity firm focused on growth-stage investments.    In this episode, we explore emerging opportunities across fitness and wellness. We discuss VMG's new $850M fund, including the firm's approach to backing consumer- and health-focused brands. And McConnell talks about VMG's investment in [solidcore] — a Pilates-based boutique fitness...

Today I'm joined by Eric Wu. Eric is the Co-founder and COO of Gainful, makers of personalized nutritional supplements.    In this episode, Eric shares his journey from Y Combinator to raising $10M in venture capital. We discuss the opportunities and consolidation in the personalized nutrition category. And Eric explains why he believes Gainful could be a billion-dollar company.    More from Eric ...

Today I'm joined by Anand Sharma. Anand is the founder and CEO of Gyroscope — an app that lets you track and improve everything about your health.    In this episode, we talk about Gyroscope's evolution from a personal health experiment to a sustainable business. The challenges and opportunities in creating a personalized health dashboard. And the company's mission to build a new operating system...

Today I'm joined by Anthony Geisler, Founder and CEO of Xponential Fitness — a holding company of nine boutique fitness brands, including Club Pilates, Pure Barre, CycleBar, and others.    In this episode, Anthony tells us how they managed to open new studios during the pandemic. We talk about how the Rumble acquisition came together. And Anthony explains why he's bullish on the return of in-perso...

Today I'm joined by Eric Min, co-founder and CEO of Zwift — a fitness company born out of gaming where users ride and run in virtual worlds.    In this episode, Eric shares the key insights that led him to start Zwift. We discuss the company's plan to launch a smart bike and other connected equipment, including a rower. And Eric explains why Zwift hopes to make virtual cycling an Olympic sport.   ...

Today I'm joined by Saeju Jeong, the co-founder and CEO of Noom — a psychology-based digital health platform.    In this episode, we discuss Noom's 14-year history. Saeju shares his journey, from South Korea to founding and scaling a digital health startup. We explore the product's many iterations, including fitness, healthcare, and weight management. And Saeju explains why he is so passionate abo...

Today I'm joined by Jason Karp, Founder and CEO of HumanCo — a holding company of health and wellness brands.    In this episode, we talk about Jason's experience starting Hu, a healthy snack brand, and selling the company to Mondelez. Jason shares his vision for HumanCo, which includes investing in, incubating, and acquiring brands. And we discuss HumanCo Acquisition Corp, a $250M SPAC led by Jas...

Today I'm joined Jacob Rothman, co-founder and CEO of Perch.    Perch is a velocity-based training system that uses 3D cameras to quantify and improve performance.    In this episode, we talk about using technology to improve strength training. The idea of trickle-down health — where a company initially targets elite athletes before broadening its customer base. And how Jacob thinks about the role...