Fitt Insider

Today I'm joined by Greg Caplan. Greg is the co-founder and CEO of Spot Meetings — a platform for walking meetings.    In this episode, Greg explains how his personal experience with remote work led him to start the company. We look at what goes into designing a meeting platform for walking. We discuss the health and productivity benefits of simply walking more. And Greg talks about launching Spot...

Today I'm joined by Jeff Morin — CEO of Liteboxer, an interactive at-home boxing experience.    In this episode, we talk about Jeff's background in building hardware products, why Liteboxer was four years in the making, how the company's gaming-inspired platform makes people want to work out, and the potential for mixed reality to disrupt the fitness industry.    More from Jeff   Jeff Morin is an...

Today I'm joined by Robin Thurston, CEO of Outside.    Outside, or Pocket Outdoor Media, as it was formerly known, is a platform for active lifestyle content and experiences.    In this episode, we talk about the acquisitions, rebrand, and $150M funding round that helped turn Pocket into Outside. Robin shares his vision for a recurring revenue bundle across all aspects of an active lifestyle. And...

Today I'm joined by Alexa Meyer.    Alexa is the co-founder and CEO of Coa — a mental health and emotional fitness company offering therapist-led classes.    In this episode, we talk about Coa's mission to become the Nike of mental health. Why we should treat mental fitness like going to the gym. How in-person, community-focused classes help to destigmatize the idea of going to therapy. And why pr...

Today I'm joined by Jon Carder.    Jon is the co-founder and CEO of Vessel — an at-home diagnostics company helping users optimize their health.   In this episode, we talk about using blood and urine tests to measure biomarkers. How Vessel sold 100K test kits as part of its pre-order campaign. Jon shares his plan to launch a connected, health-tracking toilet. And we discuss the company's mission t...

Today I'm joined by Jeff Byers.    Jeff is the CEO of Amp Human — a human performance company helping athletes unlock their potential.   In this episode, we talk about Amp's evolution from a single product into a platform. Jeff's plan to build a system around human performance. How the company gained traction in the Tour de France, NFL, and United States military.    More from Jeff   Jeff Byers is...

Today I'm joined by Brian Reilly.    Brian is the co-founder and managing partner of Will Ventures — an early-stage firm investing across health & wellness, media, and consumer products.    In this episode, we discuss the firm's $55M inaugural fund. We take a closer look at a few of their portfolio companies — including Elo, Liteboxer, and Breathwork. Then Brian talks through ideas and untapped op...

Today I'm joined by Harpreet Singh Rai, CEO of Oura — makers of a health-tracking smart ring.    In this episode, we talk about the evolution of wearables from step counting to health monitoring. We discuss Oura's focus on accurate, actionable data. And Harpreet explains why he thinks competition from Apple, Amazon, and Google is actually a good thing.    More from Harpreet   Harpreet Singh Rai is...

Today I'm joined by Brett Thomas.    Brett is the co-founder and managing partner of CAVU Venture Partners — a leading venture capital firm investing in better-for-you food and beverage brands, as well as companies across health and wellness.    In this episode, we discuss the evolving definition of health and how it's broadening the firm's thesis. We explore the art, science, and luck behind inve...

This week, we're excited to bring you another edition of Startup Spotlight – a series where we speak with early-stage founders working on fitness and wellness startups.   Today I'm joined by Wilfred Valenta, CEO of Silofit.    Silofit is a network of private, on-demand fitness spaces.    In this episode, we discuss innovative approaches to brick and mortar fitness. Wilfred shares his vision for a...

Today I'm joined by Brian Kirkbride.    Brian is the co-founder and co-CEO of FitLab — an integrated holding company of Performance Lifestyle brands.    In this episode, we talk about FitLab's evolution from venture studio to holding company. How they've partnered with brands like XPT, McGregor Fast, and Freeletics. Then Brian and I discuss the future of the fitness space, including digital option...

Today I'm joined by Jimmy DeCicco, CEO of Super Coffee.    In this episode, we discuss the company's journey from college room to Shark Tank and landing an investment from Alex Rodriguez and Jennifer Lopez.   Jimmy also talks about the importance of being action-oriented, building a strong culture and team, and how he thinks about the evolution of the better-for-you food and beverage category.   ...

This week, we're excited to bring you another edition of Startup Spotlight – a recurring series where we speak with early-stage founders working on fitness and wellness startups.   We usually focus on established companies, operators, and inventors — and we'll continue bringing you those conversations most weeks. But, from time to time, we're highlight companies at the beginning of their journey....

Today I'm joined by Avrum Elmakis, founder and CEO of CLMBR — a connected vertical climbing machine.    I this episode, we talk about launching a company during a pandemic, introducing a new piece of equipment to the connected fitness category, why CLMBR plans to target the commercial sector in addition to at-home, and how the company landed investors like Jay-Z, Pitbull, and Novak Djokovic.    Mo...

Today I'm joined by John Burns, CEO of TB12.    TB12 is a health and wellness company founded by Tom Brady and his personal trainer Alex Guerrero.    In this episode, we talk about the company's mission to help people perform better and live pain-free.    Building a business that encompasses physical locations, digital content, nutritional supplements, fitness equipment, and more.    And John talk...

Today I'm joined by Jason LaRose, CEO of Equinox Media.    In this episode, we discuss the SoulCycle at-home bike and Variis by Equinox — the digital platform powering the content and connected fitness experience.    We talk about the role of the instructor, music, community, and programming in producing fitness content.    Then we look ahead to the return of exercising in person, and how Equinox...

This week, we're excited to bring you another edition of Startup Spotlight – a recurring series where we speak with early-stage founders working on fitness and wellness startups.   We usually focus on established companies, operators, and inventors — and we'll continue bringing you those conversations most weeks. But, from time to time, we're highlight companies at the beginning of their journey....

Today I'm joined by Brynn Putnam.    Brynn is the founder and CEO of Mirror — a connected fitness company that combines an interactive screen with on-demand workout content.    In July, lululemon acquired Mirror for $500M.    In this episode, we talk about Brynn's motivation for starting Mirror and the genesis of the idea. What differentiates the company from the growing number of look-a-like prod...

Today I'm joined by Byron Ling of Canaan Partners.    In this episode, we discuss Byron's investments in companies like Mirror, Ro, Papa, and Uniform Teeth. His insights on building a consumer brand in the healthcare space. And what we should look out for as fitness, wellness, and healthcare converge.    About Byron    Byron is a Partner at Canaan focusing on consumer and digital health investing....

Today I'm joined by Nate Raabe, the Managing Partner at Rx3 Growth Partners.    In this episode, Nate tells us about partnering with Aaron Rogers to start Rx3. How the firm uses influencer investors to add value. And we learn about their investments in companies like Hydrow, Hims, Super Coffee, and CorePower Yoga.    About Nate    Nate is currently the managing partner at Rx3 Growth Partners, a co...

This week, we're excited to bring you another edition of Startup Spotlight – a recurring series where we speak with early-stage founders working on fitness and wellness startups. We usually focus on established companies, operators, and inventors — and we'll continue bringing you those conversations most weeks. But, from time to time, we're highlight companies at the beginning of their journey. To...

Today, I'm joined by Deepen Parikh, a partner at Courtside Ventures.    Courtside is an early-stage venture firm focused on fitness and wellness, sports and media, and gaming.    In this episode, Deepen tells us about Courtside's new $75M fund, the firm's thesis as it related to fitness: including the reinvented gym, human performance, community, and personalized data. And we get into how he think...

Today I'm joined by Nick Green, CEO of Thrive Market.    In this episode, we discuss:    Thrive's business model that's been described as Costco meets Whole Foods.  The importance of increasing access to healthy, high-quality foods.  How Nick was able to raise $250M after getting turned down by countless investors.  Why he says the company is just getting started.    About Nick   Nick Green is the...

Today, I'm joined by L Catterton Managing Partners Michael Farello & Jon Owsley.   In addition to investments in consumer brands across almost every category, L Catterton has been heavily involved in the fitness space investing in Equinox, ClassPass, Peloton, Tonal, and many others.    In this episode, we take a deep dive into the future of fitness, including COVID's impact on gyms and studios, th...

This week, we're excited to bring you the first episode of Startup Spotlight – a recurring series where we speak with early-stage founders working on fitness and wellness startups.    We usually focus on established companies, operators, and inventors — and we'll continue bringing you those conversations most weeks.    But, from time to time, we're highlight companies at the beginning of their jou...