Fitt Insider

Today I'm joined by Athletic Greens CEO, Chris Ashenden. Athletic Greens brings comprehensive and convenient daily nutrition to just about everybody. Athletic Greens' AG1 nutritional supplement provides 75 vitamins, minerals, and whole-food sourced nutrients in one convenient daily serving. AG1 is currently sold direct-to-consumer via subscription through their online storefront. In this episode w...

Today I'm joined by Adrian Aoun, Founder and CEO of Forward, a technology-driven healthcare system. Forward started from scratch to build a system that's completely different and radically improves healthcare. Forward is on a mission to lower costs, improve results, and make quality care available to those who need it most. In this episode we talk about re-imagining healthcare from the ground up b...

Today on the podcast I'm joined by SoulCycle CEO, Evelyn Webster. SoulCycle offers indoor cycling and spinning workout classes.  With one-of-a-kind playlists, legendary instructors, and more than 83 studios (and counting) across the U.S., Canada, and the UK, SoulCycle creates an inspiring indoor cycling class experience. In this episode, we talk about the pandemic's impact on brick-and-mortar fitn...

Today I'm joined by Sarah Jones Simmer, CEO of Found, a modern weight care platform. Found improves people's wellbeing by making evidence based weight loss accessible & affordable. Instead of focusing on short term weight loss, Found emphasizes long term weight care backed by science. On today's show we talk about Found's digital weight management solution. Sarah explains how advancements in tele-...

Today I'm joined by Hydrow founder and CEO, Bruce Smith.  Hydrow completely re-engineered the rowing machine with patented technology, and built an immersive experience around it. Hydrow is designed from the ground up. It's a unique in-home rowing machine that is elegant and sophisticated. Hydrow's engineering is unmatched in performance, and their machines are built to last. In this episode we ta...

On today's show I talk with Joel Lieginger, CEO at Paceline. Paceline is the first-ever holistic approach to improving the health of individuals and society.  Paceline incentivizes physical, mental, and financial health in a continuous virtuous cycle. Paceline brings best-in-class digital products and financial services together, through a credit card and insurance, to pay people to live a healthy...

Today I'm joined by Jason McCarthy — a former Special Forces operator turned entrepreneur, who bootstrapped the rucksack and events brand GORUCK into a $30M a year business.  In this episode, we talk about Jason's vision to make rucking more popular than running, the importance of real-life, social interaction, and his latest venture, Sandlot Technology, that aims to decentralize fitness. In this...

Today I'm joined by Mohammed Iqbal, Founder and CEO of SweatWorks — a digital agency that powers top fitness and wellness brands.    In this episode, we discuss the evolution of SweatWorks, trends in artificial intelligence, connected fitness, and wearable technology. And we explore untapped opportunities in hybrid fitness, integrated wellness, and democratizing well-being.    More from Fitt Insid...

Today I'm joined by Adam Crofts, founder and CEO of Prevayl.    In this episode, we discuss the company's Smartwear clothing, which combines performance apparel and wearable technology. We cover the Prevayl's recent $10M funding round. And Adam shares his vision for the evolution of athleisure.    More from Fitt Insider    Fitt Insider helps operators stay informed and make better decisions. We pr...

Today I'm joined by Jeff Krahel, co-founder and CEO of Playbook — an app that helps trainers, athletes, and influencers build a digital fitness business.    In this episode, we discuss the rise of the fitness creator, Playbook's approach to developing a creator-first platform, and Jeff explains how some fitness creators have built multi-million dollar businesses.    More from Fitt Insider    Fitt...

Today I'm joined by Ron Schneidermann, CEO of AllTrails — a guide to the outdoors.    In this episode, we discuss the company's content flywheel, free app, and subscription product. We cover the intersection of technology and the outdoors, as well as the company's recent $150M funding round, fueling community, personalization, and international expansion.    More from Fitt Insider    Fitt Insider...

Today I'm joined by Courtney Reum, co-founder of M13 — a brand development and investment company.    In this episode, we discuss the shifting venture capital ecosystem, trends in health and wellness, and the firm's investments in companies like Tonal, Headspace, and ClassPass. Plus, Courtney shares his frameworks for evaluating potential investments.    More from Fitt Insider    Fitt Insider help...

Today I'm joined by Nate Pearson, co-founder and CEO of TrainerRoad.    In this episode, Nate shares his experience building a bootstrapped, profitable company over ten-plus years. We explore the fast-growing and increasingly competitive endurance tech category. And we talk about TrainerRoad's Adaptive Training platform that uses machine learning to help cyclists get faster.    More from Fitt Insi...

Today I'm joined by Krisna Bhargava, CEO of Arena — the complete mobile smart gym.    In this episode, we discuss Arena's innovative strength training solution and its focus on human performance — including athletes, strength coaches, and physical therapists. Krisna details the company's plan to accelerate growth. And we cover Arena's mission to replace the dumbbell.    Note: Fitt Insider is an in...

Today I'm joined by Melissa Bentivoglio, co-founder and CEO of Frame Fitness — makers of a connected Pilates reformer.    In this episode, Melissa shares how her experience as an athlete, instructor, and designer led to founding Frame. We talk about the company's $5M funding round that included 24 Hour Fitness founder Mark Mastrov. And we cover content, community, and manufacturing as the company...

Today I'm joined by Helaine Knapp, CEO of CITYROW.   In this episode, we discuss the company's origin as a single boutique fitness studio, the decision to launch a connected rower and digital app, and Helaine's plan to scale an omnichannel experience.    More from Fitt Insider    Fitt Insider helps operators stay informed and make better decisions. We produce a weekly newsletter and podcast, curat...

Today I'm joined by Martin Adler, CEO of Brooklyn Boulders — operators of urban climbing, fitness, and community centers.    In this episode, we discuss the growing business of rock climbing, leveraging technology to enhance the climbing experience, and falling in love with the joy of movement.    More from Fitt Insider    Fitt Insider helps operators stay informed and make better decisions. We pr...

Today I'm joined by Sarah Robb O'Hagan, CEO of Exos — a human performance company.    In this episode, we discuss Sarah's experience at companies like Nike, Gatorade, Equinox, and Flywheel Sports. We talk about Exos programs that span work, sport, and life. Plus, we cover the company's efforts to make elite performance more accessible through in-person and digital offerings.    More from Fitt Insi...

Today I'm joined by Daniel Sobhani, CEO of Freeletics — an AI-powered fitness app.    In today's episode, we discuss the company's evolution from PDF workout plans to a digital fitness platform with more than 50M users. We cover the launch of Staedium, the company's new game-based connected strength training product. And Daniel shares his thoughts on innovation, team building, gamification, and mo...

Today I'm joined by Akin Akman and Angela Manuel-Davis, co-founders of AARMY — a digital and in-person fitness concept.    In this episode, the team explains how AARMY accelerated its digital transformation during the pandemic. We also talk about the importance of building community in a virtual environment. And we discuss the company's hybrid offering that includes studios, pop-ups, digital conte...

Today I'm joined by Jeff Veldhuizen, CEO of Capti — a game-based smart bike.    In this episode, we discuss Capti's immersive gaming experience. Jeff explains how Capti differs from other connected equipment makers. And he shares the company's long-term goal of powering fitness in the metaverse.    More from Fitt Insider    Fitt Insider helps operators stay informed and make better decisions. We p...

Today I'm joined by Marc Maurer, co-CEO of On — a Swiss-engineered performance footwear and apparel company.    In this episode, we discuss the company's recent IPO, including growth opportunities in retail and direct-to-consumer channels. Marc explains how On combines performance, design, and sustainability to stand out in a crowded market. And he shares the company's mission to ignite the human...

Today I'm joined by Kimberly Ang, co-founder and CEO of KAYA — an app for rock climbers.    In this episode, Kim shares the company's vision for building the Strava of rock climbing, including a premium subscription, increasing access to climbing, democratizing mentorship, and helping grow participation in the sport.    More from Fitt Insider    Fitt Insider helps operators stay informed and make...

Today, I'm joined by Benjamin Nazarian, CEO of Therabody – a wellness technology company.    In this episode, we discuss the rise of the recovery category. We explore Therabody's evolution from a single product—the Theragun–into a platform for pain management, as well as the company's transition into the consumer market.    Plus, we look at emerging and adjacent verticals, including breathwork, co...

Today, I'm joined by Jordan Fliegel. An experienced entrepreneur and investor, we talk about Jordan's role at Techstars Sports, his investment fund, Founders First, and his time as founder of CoachUp and co-CEO of Draft.com.    The conversation also covers emerging opportunities in the Sports Tech category, as well as Jordan's framework for evaluating companies and founders.     More from Jordan  ...