fitSpot Guru

What We Cover In This Episode: News with Nick and thoughts on the new Crunch Fitness marketing strategy [1:13] What ChatGPT is saying about:        …controversial things fitness studios might say about New Year's resolution pressure [6:16]        …what fitness studios might say about body transformation focus that could be seens as                  controversial [10:36]        …the debatable messa...

What We Cover In This Episode:  One of the single biggest things that restricts selling options as a studio owner [4:03] How to approach starting the selling process as an owner [7:38] A look at stock sale versus the asset sale [11:44] What to consider in order to be fully prepared for due diligence [13:41] Why you should always be thinking about your exit plan while running your business [17:57]...

What We Cover In This Episode: News with Nick and what research is telling us about 2023 fitness routines [1:11] A look at the common assumption that boutique fitness studios should actively promote a "health at every size" philosophy [7:28] The counterpoint that fitness studios should also have a responsibility to also encourage traditional health and fitness goals, such as weight loss and muscle...

What We Cover In This Episode: The most valuable lesson Michael has learned while working inside a business [1:42] What motivated him to start coaching and mentoring other yoga instructors and studio owners [2:22] How Michael's experience as a yoga teacher and studio owner helped shaped his approach to coaching [3:14] The key elements to building a sustainable and profitable yoga studio [4:42] Why...

What We Cover In This Episode: New With Nick and a look at how non-alcoholic beverages are getting a rebrand [1:37] A recent TikTok trend that we want to have fun with [6:38] Megan's thoughts on an instructor's playlist is key [13:35] A conversation on early morning classes for instructors [19:10] Quick wins and using your fitDEGREE announcement board like a social media feed [25:01] Our challenge...

What We Cover In This Episode:  Mitch's unique insights for individuals wanting to buy, own or sell fitness businesses [4:58] One of the biggest issues or disconnects he sees when people are looking to buy a studio [13:12] The key financing information to consider when buying a fitness business [17:14] A look at valuations of a studio, both quantitative and qualitative [18:46] Why doing your due d...

What We Cover In This Episode: News with Nick and a look at a major gym chain is entering the medical market [1:02] Our thoughts on whether boutique fitness studios should incorporate mental health aspects into their business [7:13] A few examples of the practical elements of mental health [11:26] Quick wins and using the custom reports, events and series features in your fitDEGREE admin [16:38] O...

What We Cover In This Episode:  What Michael considers his specialty is as a consultant and how he helps others right now [2:17] His journey of being an instructor and studio owner to being a consultant to assist others in the industry become successful [5:07] Why Michael says that everything needs to start with your mission, vision and value [11:17] His insights on creating an onboarding process...

What We Cover In This Episode: News with Nick and research showing the link between yoga and longevity [0:47] Why customization can be hard for boutique fitness studios and some areas where it can come into play [4:20] Using the idea of a "fitness prescription" to offer come customization within your standardized model [10:52] Some tips on how to approach offering custom work that will help create...

What We Cover In This Episode:   Why there is an overemphasis on how to avoid holiday weight gain [3:59] Our thoughts on New Year's resolutions in the industry, and the impact they have on physical and mental health during the holiday season [8:14] Whether there is too much pressure being put on people to maintain their routines throughout the holiday season, rather than enjoying friends and famil...

What We Cover In This Episode: News with Nick and 5 lifestyle changes that can improve your health and happiness by up to 57 percent [0:54] How Nick defines "specialization" as it pertains to the boutique fitness industry [3:18] What Megan sees trending in the industry as far as specialization goes [4:34] A look at how clients have opened themselves up to multiple studio memberships to satisfy the...

What We Cover In This Episode:  Epifany's integration with fitDEGREE and how it works to get you the best info to build your surveys [3:55] The way it works with clients who understand the importance of opening lines of communication with their customers [6:25] What types of questions and information can be leveraged by using Epifany [8:54] A look at the process of building out the surveys from a...

What We Cover In This Episode: News with Nick and a look at Amazon's healthcare journey [0:47] Our hot take of the week - does next-level technology in the boutique fitness space impede on the experience of in-class clients and members? [3:07] Thoughts on whether recording in the classroom causes uncomfortable clients and uncurated content [8:37] What specific technologies outside of the class sho...

What We Cover In This Episode:  A look at Danny's personal journey and what's led him to where he is today [1:36] What sets NetGym apart from other fitness platforms and the benefits you'll see by using it alongside fitDEGREE [17:38] The direct and indirect nuances that exist when a studio uses NetGym besides their communications [23:01] How it allows studios or owners and managers the ability to...

What We Cover In This Episode:  News with Nick and a snack movement that is on the rise [0:57] Whether your price point should be earned or be determined by other factors [4:02] If the cost of instructor education will impact the cost per class [5:44] Why you need to consider your competition when crafting your pricing models [13:03] The reasons that premium pricing is very specific to who you are...

What We Cover In This Episode: How online reviews really impact the digital presence and credibility of fitness studios [2:53] A better way for studios to get reviews organically [4:52]= Effective strategies studio owners can be using right now to bump up their Google reviews [5:49] What to do, and not do, if you get a low star rating and review on Google [8:00] Tips for using reviews to update se...

What We Cover In This Episode:  News with Nick and a look at "rucking" [0:43] Why front desk staff is such a vital piece for your business to thrive [5:09] What type of employee you should be looking for when hiring front desk staff [6:13] The gamble you're taking by not having a front desk staff member [10:5] Tips on how to deal with the issue of not having space for a front desk system [11:18] Q...

What We Cover In This Episode:  A look at what Merchynt does and the services that the platform offers [1:19] Some of the benefits local fitness studios will see from having a solid understanding of SEO [4:11] Strategies that local studios can use for keyword research [6:16] What types of content you should focus on to improve your SEO ranking [15:34] Key metrics to monitor in order to evaluate th...

What We Cover In This Episode:  Some big news regarding F45's financials [1:00] The tools in fitDEGREE you can use to help maintain a successful community at your studio [3:53] How to personalize the frequency and targeting of your announcements [7:53] A few ways the friends feature can be leveraged to created engagement in your studio space [12:24] What you can do to boost engagement through the...

What We Cover In This Episode: How feedback ties into the client journey as a support tool [3:23] The point in the client journey where you start using client feedback to gauge your client avatar [5:51] Why you need to ensure you have a proper tracking system for client outreach [8:18] Advice on outreach cadence for members [12:27] Why developing a client advisory board is a smart strategy to impl...

What We Cover In This Episode:  A look at big moves Nike is making in the strength training equipment space [0:39] What client segmentation is and why it is so useful for studio owners looking to create personalized journeys for their members [2:42] The benefits segmentation provides when it comes to member preferences [8:00] How to work with tags and segments together [14:26] Our "Quick Wins" seg...

What We Cover In This Episode: What is a recommended follow-up cadence and the relationship this has to sales data [2:42] Tips and tricks to modernize and automate client follow-up [11:18] How to approach using tasking automation inside your studio for your instructors and employees [15:28] The way to re-engage with cold leads [25:52] Why it's important to ensure you utilize all three communicatio...

What We Cover In This Episode:  A look at what's new in the sports and energy drinks market [1:24] Rapid fire questions with our CTO Daniel so you can get to know him a bit better [5:57] What is happening with the exciting new spot booking feature in fitDEGREE [8:04] Things you can expect with spot booking and some of the features that will be available with it [10:44] What will be so unique about...

What We Cover In This Episode:  What the transfer of trust is all about in the sales process [2:46] Ways to ensure you are able to relay customer information to the instructor [6:56] Thoughts on perfecting "prescriptions" in the studio [10:52] Tools to prepare for the three biggest objections most often faced in the sales process [17:33] How Chris found his way in the fitness industry and where he...

What We Cover In This Episode: Introducing Lenzvu and our exciting partnership with them [0:50] Megan busts a common myth around today's topic [3:10] Defining customer lifetime value, or "CLV" [4:53] The big reasons why calculating the lifetime value of a customer is critical in your business [6:19] The ways in which you can continue leveraging fitDEGREE reports to understand the client value [11:...