fitSpot Guru

What We Cover In This Episode: Strategies for making initial connections with a prospect as the leads start coming in [3:55] Why asking question that help you understand the prospects "Why" is key [6:42] How to set clients up for success once they step through your doors by offering the right information [11:29] Ways to implement an impactful sales process, from the initial phone call to the studi...

What We Cover In This Episode: Nick shares some exciting news on upcoming integrations we will have available soon [0:45] What is class utilization and why it is something a studio owner needs to be focusing on in order to generate more revenue [3:22] A few tools in fitDEGREE that can help studio owners learn more about this key metric [7:44] Tips for using class data to start achieving better res...

What We Cover In This Episode:   Why it shouldn't be all about the aesthetics when it comes to website design [2:17] The reasons that it is crucial for new fitness businesses to create an online presence before even opening [3:09] Connie's thoughts on using "Coming Soon" signage and a landing page to create buzz before opening [5:17] Her tips for having a pre-sale microsite and beginning to integr...

What We Cover In This Episode: A speaking event that Nick participated in and some updates on a payment processor that integrates with fitDEGREE [2:14] Megan debunks a common myth around how to organize your tags [6:00] The filtering capabilities that come with tags now that the new suite is live [7:05] Where you can leverage the new tagging feature in fitDEGREE [9:02] A real life example that dem...

What We Cover In This Episode:  What true SEO is really about and some frequent misconceptions about SEO that exists [2:14] Key things to be aware of with your Google Business Profile [5:29] Why it's important to get clear about your services, location and the keywords you use on your website [12:01] Tips for interweaving the keywords you want to use into your Google Business Profile [13:01] Conni...

What We Cover In This Episode: Our weekly "News With Nick" segment, including interesting stats about functional training [1:04] The initial problem we are trying to solve with the mass tagger [5:28] How you can use mass tagging to help improve your reports [8:42] A challenge for this week that you can take action as you prepare to use tagging in fitDEGREE [11:03] Our Quick Wins for this week [13:...

What We Cover In This Episode:  Some common misconceptions that exist about website copy [1:36] Connie shares the top three things that make a good website [2:57] How to approach writing to connect while also leaving room for SEO importance [6:39] The significant impact SEO has on the visibility your website will have [12:23] Tips and best practices for evaluating your current copy [16:43] Ways to...

What We Cover In This Episode: Our weekly "News With Nick" segment on making sleep a part of the conversation at your studio [0:52] "Myth busting with Megan" - why more tags doesn't mean better structure [5:58] More details on conditional tagging in fitDEGREE and what preparation you can do now for this new feature [6:59] Our Quick Wins for this week [13:18] Another challenge we have for you this...

What We Cover In This Episode: Some of the big misconceptions around building a website that Connie sees [1:54] The problems that come from using a dated or uneditable platform [4:37] Why she says to keep away from the "free is the price for me" mentality [9:11] Connie's thoughts on why are websites looked at as a liability rather than an investment for a business [10:50] The downfall of using sto...

What We Cover In This Episode: Our "News with Nick" segment and some interesting research on accountability [0:46] The big reason we are introducing tag management and the main characteristic of this new feature to  be aware of [5:27]  How to start preparing now to use this concept of colors and categories in fitDEGREE [8:53]  Specific questions to be asking yourself about the categorizations you...

What We Cover In This Episode: The new update that includes a tag system, the why behind it and how you can leverage it in your boutique fitness business [2:12] A look at the new tag management screen and the color code system that will make it easy for you to manage [9:50] An additional overlooked advantage that this new tag system brings [13:04] Examples of how the mass tagging feature can be us...

What We Cover In This Episode: Our "News with Nick" segment [1:00] The importance of having a well-structured onboarding process in place and how this will help you with member retention [3:43] Megan's recent experience with a new class type that puts things into perspective with this topic [5:55] Some effective onboarding strategies you can start implementing in your studio today [7:58] Why feedb...

What We Cover In This Episode: How to begin defining your customer journey by establishing your mission and vision [2:40] What you can do to start mapping out the touch points that move your clients through the journey [4:29] The key phases of the client journey funnel [12:08] Putting it all together with "must have" campaigns [14:14] Quotes:  "The first step of figuring out your customer journey...

What We Cover In This Episode: Why offering more classes doesn't equal higher member retention [1:08] What a recent study about the fitness habits of Gen Z tells us about the future of the industry [5:05] Both Megan and Nick's "Quick Wins" for the week [10:12] Why member progress tracking is such an important thing to do in your studio [13:19] The reasons you should be tracking class instructor pe...

What We Cover In This Episode: How you are leaving money on the table right now by not utilizing email automations [2:20] The way that radically personalizing email automations drives revenue to your studio [4:41] "Must-haves" for automations and a free resource you can get from Telomere  and refer to [7:38] The very first steps to getting started with email automation in your business [9:16] How...

What We Cover In This Episode: Introducing Industry News with Nick: Is In-Person Boutique Back? [2:31] How to now add home buttons to your fitSpot [7:25] What to know about fitDEGREE's chat feature settings [9:47] Ways to be using the communication tools to establish regular contact with your members [11:59] How announcements inside fitDEGREE can become your own internal social media feed [12:53]...

What We Cover In This Episode: What to consider when deciding on the type of email content you'll be creating to promote your business [3:32] Why it's so important to open up and sharing you, your studio and your values [5:21] Different ways that you can offer validity and social proof to your audience through your email content [10:09] A look at the content in automated emails versus scheduled on...

What We Cover In This Episode: The key role that creating a sense of community plays in member retention for your business [4:04] A look at the "buddy system program" and how it can help build community in your studio [7:14] The importance of having an actual space dedicated to the building of community at your physical location [10:39] The real magic that happens when members, and studio staff, r...

What We Cover In This Episode: What is the ideal email frequency to be using as a fitness studio owner [4:18] Catalina's thoughts on whether all types of emails are created equal [7:46] How to approach segmenting audiences using scheduled emails [11:24] When you should automate your email campaign transition to a scheduled email sequence [13:09] A quick rundown of best practices when setting up yo...

What We Cover In This Episode: How to optimize your intro offer using the intro offer conversion report inside of fitDEGREE [1:46] Some ways that you can create a more personalized member experience by leverage the membership list report [3:46] The various fitDEGREE reports that will give you insights on past trends and future projections [5:24] How to get the most from the revenue report and idea...

What We Cover In This Episode: Stephen's pivot into the fitness industry and some of the ways that Epifany serves you as a boutique fitness owner [1:54] How to begin understanding customer segmentation and automation through survey triggers and real time information [3:30] Why surveys aren't just nice to have, they are needed, especially in the boutique fitness industry [7:40] The way you can gene...

What We Cover In This Episode: A look at ownership and management differences between these two business models [4:12] The main differences with instructor programming in boutique and franchise locations [6:39] What to be aware of in terms of brand consistency and flexibility [9:58] How the scalability and reach varies between boutique and franchise [16:14] Our final thoughts on Innovation, adapta...

What We Cover In This Episode: The ways that LoopSpark allows you to take all the necessary tools and combines them into one easy intuitive dashboard [2:45] How to approach leveraging trigger points and data points with LoopSpark that you cannot get in other CRM's [6:34] Why an "all-in-one" software platform cannot promise and deliver on everything you need [9:25] John's personal favorite feature...

What We Cover In This Episode: Identifying the difference of focus in boutique versus commercial gyms [2:01] Why class sizes in boutique fitness are smaller and what this allows for more of [3:47] The power in community that is built by smaller class sizes, regular attendees and camaraderie [5:09] What to be aware of with the instructors in boutique fitness versus commercial gyms [6:52] Some of th...

What We Cover In This Episode: The cost efficiency that can be realized by using LoopSpark versus hiring a new team member to perform specific tasks [4:19] How to use LoopSpark to start getting your time back so that you can focus on building your business, instead of just maintaining it [8:32] The ways that their dashboard capabilities can help with scalability and error reduction at the same tim...