fitSpot Guru

What We Cover In This Episode: What leadership quality Katie says is the single most crucial one for running a fitness studio [4:08] One of the biggest HR pitfalls that she has seen running a fitness studio with a W2 workforce [5:36] A trend that is brewing in the fitness industry to be aware of as a studio owner [9:09] Katie's insights for beginning the hiring process with a curated email campaig...

What We Cover In This Episode: News with Nick and a look at how Capitol Hill is "getting fit" [0:54] Why you need to find and lean into your ideal clients in order to have a successful business and a strong community [5:36] The reasons that SEO is crucial for attracting organic traffic [7:12] What happens when you build a content strategy that offers value [8:27] How to approach leveraging the pow...

What We Cover In This Episode: What the transition from studio owner to HR looked like for Katie [6:25] How to convey, from a marketing perspective, the move from1099 independent contractor to W-2 employee [7:42] The top common misconceptions of HR in the fitness industry [11:22] What the statistics say for studios that do not have a W-2 structure in place [14:34] The fundamental differences betwe...

What We Cover In This Episode: What early access tags are and the ways you can now start implementing them [7:44] How this feature was designed to make memberships more valuable in your studio [8:40] Common use cases for these access tags in fitDEGREE [11:20] How to locate and create early access tags in your admin [13:42] Why the early access tag feature was really built for studios with waitlist...

What We Cover In This Episode: What to realize about breaking through the "wall of trust" with clients [6:06] A rundown of the three most important documents to include in your website [11:04] How a website disclaimer specifically protects fitness studio owners [11:59] One of the first things that you should do when opening a fitness studio [14:42] Ways to approach your terms and conditions for vi...

What We Cover In This Episode: A look at a supportive, adaptable and appealing new yoga mat [0:56] How clients can use the spot booking feature to select the equipment they want to use, where they want to sit, and more  [4:28] Some the ways it allows you to get detailed on how to visually represent the room to your booking clients [5:18] More on the social aspect of spot booking [6:06] What we're...

What We Cover In This Episode: Lisa's journey to become a lawyer and also a fitness instruction, plus the way she combines these two passions [1:34] What the role of certifications will be in terms of legal protection for the studio [8:42] The important aspects of disclaimers and waivers that you need to be aware of [10:14] Some of the reasons why insurance is so important and how it compliments t...

What We Cover In This Episode: News with Nick and some somber news about current happiness levels in the United States [0:40] The main purpose of sales compared to that of marketing [6:35] Specific questions you need to be asking yourself as you consider the different roles of your sales and marketing departments and personnel [7:49]  Which types of activities sales focuses on versus marketing [12...

What We Cover In This Episode:  The number one benefit from a marketing perspective that a studio will gain when signing up with LenzVU [1:16] How you can enable your automation from Day One with LenzVU [2:48] What Afi says is the biggest standout feature for the platform [7:38] The ways in which LenzVU's AI-driven marketing tools cater to the specific needs of studio owners [11:44] A closer look...

What We Cover In This Episode: More expansion news in the industry related to chains delving into the food and beverage game [1:18] Who our upcoming in-person summit is targeted to and how it will help them [4:48] The themes that we chose to deep dive into while there and what you can expect at the 3-day summit [8:11] The way in which it will be more of a cohort and less of a conference [11:30] So...

What We Cover In This Episode: What inspired Afi to into this space building the LenzVU platform [1:18] Some of the game changing features it has to boost your sales and retain clients [3:12] How LenzVu helps studios with noncommittal clients by gathering information to build very targeted funnels [5:09] The most surprising feedback so far that LenzVu has gotten from its clients [7:09] A few of th...

What We Cover In This Episode: A first glance at the FitDEGREE Summit 2024 and what you can expect by attending [3:38] What the inspiration was to create this event coming in October 2024 [4:40] How this event will be an immersive experience for all who attend [7:49] Why we're so excited about the retreat-vibe location where it's happening at [9:00] Steps you can take in preparing to make the most...

What We Cover In This Episode: Nicole's thoughts on why maintaining a focus on the client experience at  all times is key [1:20] How finding the right mentors can be invaluable to your business [3:41] The way in which Nicole finds what works for her when it comes to a work/life balance [8:12] What the concept of grassroots marketing is all about  [14:44] The grassroots marketing strategy of buildi...

What We Cover In This Episode: What Lumin Fitness's new smart studio concept is all about [1:43] How to approach implementing leaderboards in your studio [6:33] Some of the ways that leaderboards can build community and new connections between members [9:04] Tips for developing a customized rewards system [10:31] How you can begin to use organized interactive challenges [13:21] Why listening, lear...

What We Cover In This Episode: What 'sparked' the creation of Spark Strategies [1:20] Some of the challenges Nicole encountered growing her own yoga studio [5:07] A common misconception studio owners often have about growing their businesses [8:30] Nicole's tips for tailoring your approach to marketing on the different social media platforms [12:05] Where she is seeing better ROI and cost per lead...

What We Cover In This Episode:  News with Nick and a look at Pilates style concepts at F45 [0:38] Why establishing a clear and shared vision to create a community-oriented team is crucial [4:46] Our thoughts on hiring for cultural fit and diversity [8:23] How to approach community building with a focus on training and development [10:48] The impact that encouraging team collaboration and ownership...

Hey fitFam and welcome back to another episode of fitSpot Guru! Well, not so fast. As you may have noticed by the length of today's episode, it's not an actual episode. I am here to make an announcement on some upcoming changes that fitSpot Guru will be undergoing starting in February. In an effort to keep our content fresh, fun, and educational, we are reducing the number of episodes we release p...

What We Cover In This Episode: News with Nick and a few gamification strategies to be aware of [0:52] Some of the different ways that you can diversity by selling retail products in your studio [4:07] Our thoughts on online classes and subscriptions as diversification strategies [9:11] How to introduce workshops, specials events, seminars and guest experts to your members [11:43] Diversification u...

What We Cover In This Episode: How Terri changed course from teaching yoga to becoming a studio owner [1:50] The inspiration she received from her own coach to enter the coaching world in order to start helping others [3:25] An interesting dynamic Terri sees in the yoga world where people think you shouldn't be making money [7:34] A major transformation that happened in her business after she impl...

What We Cover In This Episode: News with Nick and a look at why the majority of users are going to boutique fitness classes [1:11] How a business coach can offer personalized business strategies to studio owners [3:29] The impact that increased accountability from a coach can play in the growth of a business [5:36] Ways that a coach can provide specialized knowledge and expertise for business grow...

What We Cover In This Episode: Introducing Sunil and how his past experiences lead him to Perkville [1:15] His "a ha" moment to jump into Perkville [4:26] Some of the iterations and pivots that have occurred with the Perkville rewards program [7:46] What truly sets Perkville apart from other rewards platforms that exist [9:30] How Perkville works for businesses and their consumers [12:36] The appr...

What We Cover In This Episode: News with Nick and a quality over quantity shift in lead generation [0:54] Low impact training coupled with resistance training and its importance to flexibility, joint health and the most underrated benefit, balance [6:29] High intensity versus low intensity workouts plus how it relates to longevity and overall health [9:01] Our thoughts on whether strength training...

What We Cover In This Episode: How the point system is a tried-and-true method to use for a rewards program [5:29] Some examples of how businesses currently run their referral programs [6:44] What the concept of "earning velocity" is all about [8:07] The best reward or the top tickets that studios offer [11:01] How businesses are restructuring their rewards to maximize both client interest and bus...

What We Cover In This Episode: News with Nick and a look at the predicted 2024 trend of empowerment of instructors as brand ambassadors [1:19] Various ways that spot booking can be utilized and implemented in different modalities [4:22] The role that comfort and getting a good spot in class can play in the overall enjoyment had by the client [7:41] Diving deeper into spot booking accessibility wit...

What We Cover In This Episode: The way that Perkville qualifies their leads to ensure that they are a good fit for their potential clients [2:51] A success story of loyalty and community [4:41] An inside look at some of the innovative features Perkville offers [7:30] What makes Perkville's approach to sales and solutions so effective [9:53] Why Devin says that loyalty software is absolutely essent...