fitSpot Guru

What We Cover In This Episode:  What a "company" is inside fitDEGREE [2:16] A closer look at what a fitSpot is and what you need to know about this [3:15] Why a studio owner would want to branch off into multiple fitSpots [4:17] What are the benefits to only using one fitSpot in your business [5:29] If there will be an opportunity for apps to include multiple fitSpots that have no connection to ea...

What We Cover In This Episode: What "modalities" mean in terms of the fitness business model [2:45] The key differences between single modality and multi-modality [3:56] Which type of business model is the most profitable, based on where the market is heading right now [4:35] What to consider when trying to decide on which modality is best for your business [5:11] Examples where a single modality...

What We Cover In This Episode:   Chelsea and Carolynn talk about the three businesses they have developed and how their journey led them to where they are today [2:12] The process of creating and launching a pre-workout drink to the market [4:36] Taking the leap with Pilates Club and making the decision to pivot to online microformer-based classes [6:26] What EMS training is all about and the inno...

What We Cover In This Episode:  How to add imagery and video to intro offers to capture that lead [1:42] Software options to assist in your hype videos for your offers [2:53] The various pricing options that are available in fitDEGREE [3:34] Settings within fitDEGREE's pricing options that you can leverage [4:29] How can creating a pricing option aids in retention efforts [7:48] Our advice for mai...

What We Cover In This Episode:  What the process of nurturing a lead typically looks like [2:21] How to nurture leads from your Intro offer [3:35] Ways to track your points of contact for effectiveness [5:48] How you can automate your text messages to be engaging and open a two-way conversation [6:28] What to do as a leader to empower your team to take on the task of lead nurturing [7:45] The impo...

What We Cover In This Episode:  Ronni talks about her referral efforts and seeks advice on how to better streamline this process [2:36] Which is best for referrals: cash, store credit or free classes? [3:56] Whether or not there is a plan to automatically provide credit for a referral programs [4:31] Waist to incentivize new clients who refer others [8:14] Transitioning prospects from a cold, to w...

What We Cover In This Episode: The various types of reports that the fitDEGREE software offers? [3:28] How these types of reports within fitDEGREE directly correlate with a studio's retention efforts [7:33] Features that can help with retention [9:32] Actionable steps to take right now using the reports and features available [12:49] Quotes "We don't have anything per se where maybe someone has a...

What We Cover In This Episode:  What are paid leads and breaking down buckets of paid lead channels within our industry [1:49] The most effective and impactful methods of paid lead generation in our industry at this time [3:03] Why working on your SEO is crucial [4:41] The reasons that paid lead generation is often a less effective way to generate quality leads [4:55] The changing landscape of dig...

What We Cover In This Episode: Where we think the industry is heading in terms of business models [2:59] How fitDEGREE sees student attraction for a low barrier offer business model [6:02] The way to keep getting people in the door with things changing in the industry [9:51] Advice for what techniques can, and should, be used to capture a new client in a wellness setting [12:34] Messaging tips for...

What We Cover In This Episode: The functionality of in-app friends within fitDEGREE [2:28] How to educate your members on the friend feature [3:25] Our thoughts on adding to initial consultations more education on the app [7:50] Ways to use old school promotions to help educate clients about in-app friends [9:16] How to approach using Instagram stories in this process [10:25] More things you can d...

What We Cover In This Episode: What an unpaid lead is and why Cherise is such a fan of coaching studio owners to utilize them [2:27] How to approach using referrals in order to maximize results [3:53] Tips for generating leads through community partnerships and cross-marketing [5:40] Ways to implement a strategy that includes brand ambassadors [6:31] What Cherise feels is the most impactful organi...

What We Cover In This Episode: A look at posting announcements with and without a push notification [4:07] Identifying content buckets to be shared within the app [5:58] Using incentivizing announcements to engage clients [7:46] Planning tools and tips for using video and YouTube on your announcements [8:43] Tips for celebrating milestones and clients via the announcement board [10:20] How Spin Un...

What We Cover In This Episode: What an announcement is, and how to use it inside of fitDEGREE [0:56] How this feature in fitDEGREE differs from other social media announcements or posts [1:23] Why we feel that the announcement feature is unique [3:14] How announcements can aid in retention of members [4:20] Some of the best ways we've seen the announcement board being used specifically for retenti...

What We Cover In This Episode: The difference between proactive sales and regular sales efforts [1:51] What are the biggest pain points of clients in our industry [4:14] Why Cherise wants you to look at relationship building with long-term members instead of just conversion rates [5:53] How to identify areas of opportunity when tightening up your sales process [7:46] Common proactive sales tips fr...

What We Cover In This Episode:  How to edit and change time and location of a class [7:41] A look at creating a class through the On-The-Go-App [10:15] Why the simplicity of fitDEGREE was a game changer for Taj compared to the other platforms that exist [14:14] Some of the ways that Taj utilizes the features in fitDEGREE [18:24] Using the announcement board as a website widget [20:05] How her comm...

What We Cover In This Episode: Defining a "one on one" within fitDEGREE [1:50] How the feature of one on ones within fitDEGREE evolved over time [2:19] What type of payment methods can be used with one on ones [3:50] The kinds of businesses that should be leveraging these services [5:21] Who should be avoiding one to one services [7:16] Best practices for client feedback [8:04] Nick's favorite ide...

What We Cover In This Episode: The main reason for always having a membership contract in place in your studio [1:48] What are the two main categories of topics it should cover [2:37] A common issue that arises around autopays, and how this can be avoided using a membership contract [3:13] Why you need to consider studio policy when creating your membership contract [4:19] The benefits of reviewin...

What We Cover In This Episode: Whether there is a pre-dated membership option within fitDEGREE [3:29] Utilizing memos within fitDEGREE as a quick CRM for staff [8:35] How to book personal training slots for a group of days [11:29] Strategies for using fitDEGREE on social media [13:27] Tips for using photos and videos in the announcement board [15:50] What features fitDEGREE has that will allow you...

What We Cover In This Episode:  Defining an event in fitDEGREE [3:59] What the main difference is between an event and a one-time class [4:49] Which type of businesses should be leveraging events within fitDEGREE? [7:04] Scenarios where events could or should be avoided [9:50] Nick talks about some best practices to utilize when setting up events [12:39] Some final ideas and suggestions for using...

What We Cover In This Episode:  Cherise talks about approaching new clients as a relationship to nurture and develop [1:20] A look at the different stages of the client sales journey [3:50] Defining a "new client" and through what part of the process they remain as new clients [6:12] What types of new client communication are best received today and why [7:13] Tips and strategies for automation wi...

What We Cover In This Episode:  How to approach scaling without sacrificing quality by increasing automation [3:58] Utilizing web hooks like Zapier [5:31] Some best practices for rolling out price changes within fitDEGREE [15:54] Our thoughts on employee retention [22:56] What to do to start setting your employees up for a path to success [33:28] Quotes: "People are going to these gyms for two thi...

What We Cover In This Episode: How we define a series within fitDEGREE [2:53] What type of businesses should be leveraging series [4:40] Payment methods and options for series [6:10] What type of business model operations should avoid using series [7:41] Some best practices for you when using series sessions [11:11] Quotes: "The idea behind the series, in our opinion, is that it is not a recurring...

What We Cover In This Episode: Defining what a referral is [1:10] Common ways or methods that referrals are brought into your business [1:28] Incentives for people, students, clients, and partners to bring referrals into your business [1:49] Turning referees into referrers [5:00] A breakdown of referral program types [6:29] The importance of referrals in terms of tracking and managing them [11:00]...

What We Cover In This Episode: Our new payment process we are integrated with, and our reasons for upgrading in this area [2:26] A breakdown of service fee options and service fee refunds [4:21] How long it typically takes to make the payables switch [7:08] The ways this feature can help not only get clients in the door, but also with retention [9:12] The social aspect of fitDEGREE and tips for ut...

What We Cover In This Episode: What classes in fitDEGREE are, In terms of the features [1:29] How to pay for a class using the system [2:40] What to do to set up a class in class manager [3:20] A breakdown of using the plug and play system in class manager [5:03] How to determine if a class is appropriate or not for your business model [7:42] Quotes: "Classes are bread and butter. It's a weekly re...