fitSpot Guru

What We Cover In This Episode: The rise of virtual reality and the integration efforts studio owners are implementing, plus what Niki is seeing in the studios and where she thinks the owners' efforts should lay [5:44] Megan talks about an article from Fitt Insider regarding trainers are becoming certified or licensed in different areas to provide their clients a one-stop shop, including holistic w...

What We Cover In This Episode: Why retention is one of the key metrics you should be tracking for any business with a service [2:29] Nicks shares three jaw dropping stats on retention to be aware of [3:57] The ways that reports within fitDEGREE on new clients and returning clients can help with your retention [6:42] Utilizing the check-ins reports in fitDEGREE [8:25] A look at the routine breakers...

What We Cover In This Episode: Why you really need to be planning ahead for your retention efforts as a studio owner [1:11] How reviewing and gathering data from last year's rates of conversations will help with retention [1:59] Tips to help prepare for retention efforts in the new year [4:15] Some retention strategies Cherise is seeing being used right now in the industry [7:30] Quotes: "Unless w...

What We Cover In This Episode: More about Connie and her connection to fitDEGREE [2:26] Why it is so often a struggle for business owners get their website up and running [3:56] Some of the top reasons businesses today absolutely need a website [8:48] The role social media plays with the younger generation in terms of searchability [14:19] A few different basic website builders that exist today [1...

What We Cover In This Episode: A closer look at the admin sales pipeline [2:57] How to use the intro offer funnel report in fitDEGREE within your sales pipeline [5:18] Ways you can tie the intro offer report in with the check-in report [7:14] Integration partners and automation that will help optimize your sales pipeline [8:34] Tips for monitoring and re-evaluating your sales pipelines [13:38] Quo...

What We Cover In This Episode: How increasing sales doesn't mean discounting prices [2:34] Some of the ways that discounts can negatively impact your revenue goals [4:04] The significant effect that discounts have on accurately setting revenue projections [5:21] Why tracking and identifying trends over the past year is key [8:55] Tips and strategies for empowering your staff to collaborate and con...

What We Cover In This Episode: A bit about Demar's background and what his work focuses on today [2:51] His advice for attracting new opportunities, specifically as a new fitness trainer [4:48] What Demar's spin instructor trainings look like outside of the studio he works at, and how they came to be [7:33] Where he sees the fitness industry going in terms of in-person services [11:33] The signifi...

What We Cover In This Episode: The difference between "lost leads" and "cold leads" [1:29] Why we are really talking about the need to focus on capturing lost leads [3:06] When you should consider a lead "lost" [3:33] Ways to locate lost leads within the fitDEGREE platform using specified reporting [4:32] What to do right  now to recapture lost leads [6:34] Quotes: "There is nothing worse than pou...

What We Cover In This Episode: Why the "New Year, New Me" promo might not be the promo for you and your studio [2:36] Nick talks about the stats he found on new clients in the new year [5:11] Efforts that you can focus on besides the "New Year, New Me" gimmick [8:07] How you can use this time to re-engage your current clients using challenges and upsells [10:08] Our thoughts about "New Year, New M...

What We Cover In This Episode: What a recent study found regarding longevity and happiness [2:06] An upcoming trend we're seeing around virtual fitness [8:00] A closer look at is happening in the current wearable technology market [12:50] A conversations on what the future of wearable technology could be [13:51] Our thoughts on whether Apple has a vision to break into healthcare [19:18] Ali shares...

What We Cover In This Episode: Why competition is so important, and necessary, in the fitness industry [1:02] The reasons that competitions promote self-motivation [3:32] How to utilize fitDEGREE to promote and facilitate your referral competitions [4:18] Ways to use an attendance competition [5:52] What a consistency challenge will look like [6:16 Why allowing clients to track their own consisten...

What We Cover In This Episode: The real reasons why so many clients fall off their regular routine in the holiday season [2:23] What warning signs will tell you that clients are not prioritizing their fitness journey as the holidays approach [3:31] How we can help prevent cancellations during this season as business owners [4:41] When not to freeze a membership [6:12] Simple ways to create a drive...

What We Cover In This Episode: Current industry statistics around the percentage of Americans with a gym membership, and how it is linked to the different generations [1:40] What we think the fitness industry will look like years from now, despite the short-term pain being experienced [7:18] Who will have the best chance to be successful in the fitness industry moving forward [7:35] The importance...

What We Cover In This Episode: The three KPI's you should be analyzing to determine your yearly progress and for future planning [2:38] The various reports and the information that is available within fitDEGREE to help with identifying trends in income or client activity [5:43] Nick's advice for how to compile your reports and set yourself up for actual and projected numbers [8:54] Why it's import...

What We Cover In This Episode: What it means to differentiate your staff from other local businesses, and what this looks like from a client perspective [1:27] Specific questions to ask about your staff, and what a lot business owners don't often consider about their team members  [4:02] How to determine your hiring budget and identify options or offers to get creative with your budget [5:59] Ways...

What We Cover In This Episode: Nick shares where fitDEGREE is going next and why he's so excited about it [2:57] How Daniel is approaching the process for new social features, plus the important considerations he's keeping in mind to ensure maximum user flexibility and privacy [9:31] What's happening right now to the social media platforms that exist, and the impact this is having on our industry...

What We Cover In This Episode: Nick talks about some basic marketing techniques that are used in the fitness industry [2:32] How to leverage the fitDEGREE admin to support your marketing efforts [4:12] Other tools and strategies that studio owners can be implementing with their admin right now [6:18] Quotes:   "Referrals should be the staple of your marketing. It feels like people don't consider i...

What We Cover In This Episode: What marketing really is all about and why a business owner doesn't necessarily have to be the person doing it [4:24] The difference between between content creation and marketing [6:28] Some common marketing methods seen in the fitness industry [8:16] How to approach setting up your marketing efforts so that you differentiate yourself from the competition [10:51] Th...

What We Cover In This Episode: A closer look at each of our own personal health journeys [0:52] How body positivity has come to the surfing community [5:34] The importance of always being inclusive and selecting motivation language carefully [9:47] The ways that Mayweather Boxing and Kick House Kickboxing is a growing vertical in the fitness industry [15:17] A new holistic experience in New York C...

What We Cover In This Episode: The amazing benefits of being a branded app inside fitDEGREE [1:22] How your branded app will feel like high-level success to your clients [4:03] User adoption tips to get your clients on the app right now [5:06] A few options for solidifying your brand with the unbranded app [7:04] Quotes:   "Part of the manifestation process is you might get a branded app to give y...

What We Cover In This Episode: What the core focus should be with your branding as a business [1:53] How to ensure that your brand is different from other businesses in your community, and the role that personal connections play in this process [4:22] An experience that Cherise had with her first business that made her realize that you can't cater to everyone [9:06] Some things you can do in your...

What We Cover In This Episode: ROMWAD and pliability on VOD [2:26] How there is a resurgence of people wanting to try more and more difficult poses in yoga, and the direct negative impact this is having on them [6:01] Rachel's take on what she was seeing other studio owners do when facing the pandemic as small business owners [7:03] What she is doing now in her two locations, post-pandemic [12:50]...

What We Cover In This Episode: The four types of registrables inside fitDEGREE [1:35] Leveraging classes through paid open gym time [2:50] How to use teacher trainings or retreats as events within fitDEGREE [4:01] One-on-One registerables and its different iterations and utilizations [4:43] Examples on how to use the four registerables in a different way, including with partnerships [6:38] Quotes:...

What We Cover In This Episode: How to properly utilize services in your studio, depending on your demographic and consumer needs [1:54] Ways to identity if and why you are losing clients by auditing your services regularly [3:40] How to test and track for opportunities to adjust, or pivot so you can continue to grow in your services [9:43] Montse's experience in the collegiate recreation world and...

What We Cover In This Episode: Introducing Ali and Montse from the fitDEGREE team [2:32] A closer look at the recent Lululemon Studio announcement [3:34] TRX and the dramatic changes that are happening within that company [12:06] How big box gyms are starting to incorporate boutique studios inside the gyms [16:38] Montse shares more about the new Peloton Row available for pre-order [24:35] Quotes:...