fitSpot Guru

What We Cover In This Episode: What areas of your business can be compromised and what you should be protecting [1:27] A look at what happens if your business is compromised [3:13] Some of the ways can you protect your business in regards to the legal aspect of things [6:02] Tips and strategies for developing a strong brand [10:24] How you can begin to monitor for misuse [10:45] The role that empl...

What We Cover In This Episode: The story behind where the name fitDEGREE came from and whose idea it was [2:35] A three product rebrandings that we've been through at fitDEGREE and how we pivoted to a new direction each time [4:25] How Nick decides which branding experts to work with, and how they've helped move the company forward [11:49] The way we identified the ideal client for fitDEGREE when...

What We Cover In This Episode:    A look at the registration logistics in fitDEGREE that tie into a business's culture [2:10] The impact that the fee policies you implement can have on your culture [4:35] How the timelines for registration help your software align more with your culture [8:04] Why it's vital that you really get to know your client base inside and out [10:45]  Quotes:  "With our cl...

What We Cover In This Episode: How to approach setting and identifying your demographics as you work towards defining your ideal client [2:23] The realizations that breaking down the key components of your demographics or ideal client's profile can bring you as a studio owner [5:00] Why it's so important to identify your ideal client and what parts of your business can be majorly affected by this...

What We Cover In This Episode:  Why Nicole says that there is a dire need for business education in the industry [2:36] Some of the reasons that so many studio owners believe it is their marketing efforts that are lacking, and not their sales process [10:33] How recurring revenue is the single most beneficial tool in small business growth, and the parts of the sales process that will help you keep...

What We Cover In This Episode: The parts of the app that Nick considers core to a company's brand [2:50] What elements of the app you should consider updating on a regular basis [6:19] A few items that you don't have to refresh as frequently, but are still important to be aware of [9:18] Something to keep an eye on if you are a branded app [11:35]  Things you can do to cleanup or tie up loose ends...

What We Cover In This Episode:  Some creative methods to help you get in the right headspace to create your business identity [1:51] Free and paid resources you can use in this process and to get creative with your business identity [5:47] How to approach workshopping your brand and relaunching it to your community successfully [8:30]  Quotes: "Using prompts or questions to stimulate your thinking...

What We Cover In This Episode:   A bit about what Michael does and the help he offers his clients [7:45] Why the very first step in your retention sequence for intro offers should be an email [13:24] The second part of the retention sequence and how you are not yet selling at this point [17:18] The reasons that it's always so important to remind people why they joined your studio in the first plac...

What We Cover In This Episode: The integration partners that we work with at fitDEGEE, some of the services that each can provide, plus the pros and cons that we've seen by using them [1:54] What the perks are of utilizing integrations instead of trying to do everything manually [7:56] How the integration partners we use help our clients' business and identify [9:46]  Quotes: "When someone comes t...

What We Cover In This Episode:  What a mission statement is and the 3 key components that are found in one [1:51] A few tools and exercises you can use to help define your own mission, vision and values [6:40] Why you need to define your mission statement, and how doing this will help you business [11:43] A reminder about why being clear and concise is key when it comes to mission statements [10:2...

What We Cover In This Episode:  How Chris became a fractional integrator for companies running on EOS [2:02] Defining "integrator" and "visionary" and what their roles look like within a business [7:18] What the "Delegate or Elevate" process is and how it can be used in your workflow [12:52] The way to decide and identify who the delegated tasks go to and how to make that process easy and transiti...

What We Cover In This Episode:  What the sales process looks like from Nick's perspective when he is working with potential clients for fitDEGREE [1:41] What you can expect to receive with a fitDEGREE branded package [3:15] A breakdown of the current pricing for the fitDEGREE branded app [4:27] The bonuses and selling points of being branded versus being on the standard fitDEGREE app [5:17] Why we...

What We Cover In This Episode:  What business identity is really all about [4:11] The role that understanding your product and how it relates to your demographic will play in solidifying your business identity [8:59] Why determining what you don't want your business to be is so important in this process [10:07] Tips for getting clear about how you want your business to make people feel [11:47] The...

What We Cover In This Episode:  A look at who Lauren is and what she does in the fitness industry [1:54] How exercise needs differ based on age and gender [5:08] The importance of cross-training and modifying your workouts often [9:49] What Lauren does to encourage people to workout using more than one modality [10:59] The way that she became a multi-modality trainer and got started in business do...

What We Cover In This Episode:  Windows of registration and setting the standards for your app and your kiosk [3:31] How to optimize payment option processes and why this is so important for the overall client experience [6:38] The different ways to ensure the different aspects of your cancellation options are optimized [9:34] Ways to use video and imagery to improve the overall client experience ...

What We Cover In This Episode:  How to identify utilization within your studio to get a good pulse on the culture of your in-studio community [1:43] The way to get a read on energy and engagement levels inside your studio [5:35] Cherise's thoughts on using post-class member conversation check-ins and staff check-ins to keep a pulse on your studio community [7:06] Tips for combating the negative tr...

What We Cover In This Episode: A look at the F45 lawsuit where David Beckham and Greg Norman are suing for $20 million [5:00] Lisa's advice for implementing mini-disclaimers in different ways to your social media platforms [11:50] The way that she practices law by aligning with the chakras [17:26] Why she says you should bring who you are into what you do, even if it is unconventional [20:35] How...

What We Cover In This Episode: Tips for optimizing the title section for one-on-one booking [3:20] How to create the description part of your one-on-one service by using photo and video, and what you can do to minimize any confusion clients may have here [5:11] Our thoughts on if you should list on-on-one services on your fitDEGREE app, even if they are not the core of your business [7:10] Quotes:...

What We Cover In This Episode: Why you need to stay on top of trends and trainings without losing focus on the core of your business [1:40] Cherise talks about polls, focus groups and pop-up classes when gauging trends [3:33] The ways that keeping up on trainings and certifications will benefit your business, staff and clients [5:20] What you can do as a studio owner to stay on top of trends and n...

What We Cover In This Episode:  How to approach starting to plan for this upcoming new year [5:49] Optimizing the different directions that you want to go within one master calendar [9:34] Stephanie's top 5 segments that a studio should focus on [18:05] Her thoughts on promotions and challenges, and why and how you can use them in tandem for incredible results [20:24] Breaking down the year in the...

What We Cover In This Episode: What some of the benefits are of being an admin who is also active on the client facing app [2:22] How your business can be negatively affected by not being involved with the client app [5:30] Our thoughts on whether you need an account on the app in order to be a successful admin [7:59] Quotes: "It starts in the onboarding process. As you're creating your pricing sc...

What We Cover In This Episode: Why it's so necessary as a studio owner to keep a pulse on the other local businesses that surround you that are not a part of the fitness community [1:41] A few of the options you have when in terms of collaborating with the businesses around you [3:22] Something that Cherise has been noticing the past few years, and why she believes it is a step in the right direct...

What We Cover In This Episode: Details on the vote for the next fitDEGREE feature buildout!  [2:04] How you can get access to a LIVE tally [3:32] A look at the five projects/updates you can vote for [4:58] The updates that could be made to our waitlist policy [7:22] What a tag management system is and how it could be implemented [10:19] Some ways we could rebuild website widgets and add new update...

What We Cover In This Episode: Why an app for your business is a key tool to take advantage of, and how it can help aid your sales process [0:46] Pricing menu standards that people should be leveraging with their app [3:26] Why it is important have a membership contract available to users [3:54] The importance of implementing imagery and video where possible within your app [6:19] How you can appr...

What We Cover In This Episode: What we are really talking about when we say that studios need to keep a pulse on the local fitness community [2:07] Cherise's advice on reaching out and connecting with other businesses in your community, and what you can learn by doing this [2:32] How the fact that no two studios are completely the same can play into your favor [4:30] Ways to stay informed on consu...