Fitness Business Insights with Matt Robinson

In this episode of The Pro-Fit Podcast, we dive deep into the often-debated question - how much do personal trainers really earn?  We discuss the industry income averages, what they suggest, and most importantly, what many businesses are missing to maximize their earnings.  Discover how our methods assist fitness business owners in earning well above industry standards. Whether you're a buddi...

In this week's episode of The Pro-Fit Podcast, we delve into an intriguing business strategy - generating paid business by giving things away for free. We discuss why people are more willing to pay for implementation rather than information and how you can leverage free offerings to acquire paid business.  Utilising 'Reach, Teach, and Ask' as a strategic framework, we illustrate how...

This week on The Pro-Fit Podcast, we explore an unexpected correlation - how being a parent can significantly improve your coaching. We discuss the lessons parenting imparts and how these can be transferred into your coaching practices.  From patience to empathy, the parallels between parenting and coaching are surprisingly significant. Whether you're a parent seeking to enhance your coaching...

In this week's episode of The Pro-Fit Podcast, we focus on the financial rollercoaster that many fitness professionals experience.  We discuss a simple yet powerful solution to ease financial stress and detach emotions from the state of your business - paying yourself a set wage each month.  Implementing this strategy allows you to maintain a level-headed approach to finances, plan for the fu...

This week on The Pro-Fit Podcast, we're tackling the ubiquitous issue of stress in running a fitness business.  We identify the three most common sources of stress and provide practical solutions to drastically reduce these pressures. With a focus on marketing, sales processes, and client onboarding, we share insights on how to structure these areas for optimum efficiency and stress reduction...

In this week's episode of The Pro-Fit Podcast, we tackle a common challenge in sales - the dreaded 'no-shows'. We dive deep into why no-shows happen and provide actionable tips for reducing them.  Moreover, we explore how to improve your sales systems for more successful conversions. Whether you're struggling with empty sales calls or seeking to refine your sales process, this...

In this week's episode of The Pro-Fit Podcast, we're delving into an often overlooked, yet crucial aspect of the fitness industry - practical psychology. Based on insights from our recent live event, we explore the essence of practical psychology, the importance of understanding human needs, and the pivotal role of trust and responsibility.  Find out how mastering these soft skills can s...

Join us in this week's episode of The Pro-Fit Podcast as we delve into the exciting world of Artificial Intelligence (AI) and its potential impact on your fitness business. Drawing from key insights from our recent live event, we discuss why we host these events and share our evolving understanding of AI.  Learn how AI can revolutionize various aspects of your fitness business, from client in...

This week on The Pro-Fit Podcast, we sit down with Matt Mooney, the brain behind the successful online venture, MTB Fitness. Matt walks us through his journey, from his early days as a personal trainer to the birth and growth of his thriving online fitness business.  We delve into the realities of transitioning a fitness business online, the lessons learned from setbacks, and the operations of MTB...

In this week's episode of The Pro-Fit Podcast, we're focusing on how to prepare yourself and your clients for large physical challenges. Whether it's a marathon, a mountain climb, or an intense competition, we guide you through the five steps to approach these daunting tasks successfully.  We discuss in-depth how to plan your training, break down the challenge into manageable key mo...

In this week's episode of The Pro-Fit Podcast, we delve into a crucial topic - handling setbacks in your fitness business. Setbacks are inevitable, but how you respond can make all the difference. We provide practical advice on overcoming obstacles, maintaining a positive mindset during challenging times, and strategies to keep moving forward even when the going gets tough.  This episode is a...

This week on The Pro-Fit Podcast, we're thrilled to have Zac Cotton, a renowned fitness expert, as our guest.  Zac lends his expertise to demystify the principles of muscle building for the general population. From training and nutrition fundamentals to effective client communication and setting realistic expectations, we've got you covered. Zac also emphasizes the importance of cultivat...

Join us this week on The Pro-Fit Podcast as we welcome guest expert Alex Lenkowski to discuss the fundamentals of strength training for the general population.  We delve into why strength training is essential for everyone, not just athletes, and what considerations need to be made for those new to this fitness discipline. Alex also shares his tips on using strength training innovatively with clie...

In this week's Pro-Fit Podcast episode, we're demystifying complex fitness topics to help you become a more effective trainer. We take a deep dive into the three core pillars of personal training - nutrition, exercise, and coaching - and break them down into easily understandable concepts.  This episode will equip you with the tools to better comprehend these key areas and translate this...

In this week's Pro-Fit Podcast episode, we tackle the challenge of handling price objections in your personal training business. We dive into the root causes of these objections, what they signify, and offer practical advice on how to respond effectively.  Learn how to use sales scripts and positioning techniques to minimize price objections, while still providing value to your clients. Plus,...

In this episode of the Pro-Fit Podcast we take turns asking each other some key questions we want to know about one another.  From what 'health hacks' we use to stay on top form, to understanding the key things we are still learning as we develop - this episode has a little bit of everything in it. ----------- To catch all episodes, make sure you're subscribed to the show... Apple P...

In this week's episode of The Pro-Fit Podcast, we're answering your burning questions from our mentoring clients! We cover a range of topics including how to effectively sell semi-private training, creative ways to revamp your sales promotions, and the latest marketing strategies that are delivering results. Additionally, we discuss where to focus your efforts once you've achieved a...

In this episode Paul takes you through some key steps required before diving in to implementing new strategies in your business. This key step, often missed by business owners, can help you stay on the right path and heading in the right direction. ----------- To catch all episodes, make sure you're subscribed to the show... Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-p...

In this episode Matt walks you through a 3-step process for reviewing your progress in 2023 so far and making sure you're still aligned with your biggest goals. He also encourages you to explore the idea that some of your goals may have changed or may not be the right thing for you.  So, if you're feeling a little stuck, unmotivated or just want to get the most from this year - make sure...

Josh Mullin started his Personal training career at the age of 17 and has been a big part of the industry ever since. From delivering 1-1 PT, running Level 2 & Live 3 course, specialising in Kettlebell Training, and much more, Josh has a huge wealth of knowledge in the Fitness Industry. ----------- To catch all episodes, make sure you're subscribed to the show... Apple Podcasts - https://...

Matt Kay has been in Fitness Industry for over 20 years. In a varying career, he now runs two successful semi-private training facilities (Fitism), with plans to scale beyond that number.  In this honest interview, Matt talks about the realities of running this type of business, the lessons he learned along the way, and some of the frameworks he now uses to simplify things. ----------- To catch al...

In this episode, we sit down with Will Atkins to discuss his incredible journey in the world of fitness. We delve into how he successfully grew his business by leveraging the power of social media, and the pivotal moments that led to a significant change in his approach to nutrition coaching. Will shares invaluable insights on the importance of niching down in the competitive fitness industry and...

In this episode of The Pro-Fit Podcast we are joined by the renowned pre and postnatal specialist, Nicole Messham. Drawing from her extensive experience and knowledge, Nicole shares invaluable advice and guidance for personal trainers working with pregnant clients and new mothers.  Together, we delve into the importance of tailoring fitness programs to suit the unique needs and challenges that exp...

Ash Grossman is a Trainer and Educator that specialises in helping people move optimally and recover/prevent injury. Initially scratching his own itch, Ash dug deep in to why he got recurring injuries and what might be happening inside his body.  The passion to find answers took him down a deep rabbit hole of studying, understanding and mastering human movement/function. In this episode, Ash share...

The recent hype around AI has got a lot of people thinking "what can this do for my business?" Which is exactly what we are going to cover in today's episode. Specifically, how you can use AI in your Fitness Business to save time and increase output. ----------- To catch all episodes, make sure you're subscribed to the show... Apple Podcasts - https://podcasts.apple.com/gb/podc...