Fitness Business Insights with Matt Robinson

Nick Davis has been coaching for 2-3 years and had an interesting journey in to the industry. That journey, despite all its struggles, gives Nick interesting insights in to what he sees going on around him and what people might be dealing with internally. In this very open interview, Nick discusses his own struggles with addiction and what he notices in the Fitness Industry today. Listen in to get...

In this episode I cover the important announcement made right at the end of our previous episode and unpack what this means for the show as we move forwards. As mentioned in the episode itself, please reach out with your thoughts and suggestions by dropping me a DM in Instagram @mattrobinsonpt ---------- To catch all episodes, make sure you're subscribed to the show... Apple Podcasts - https:...

In this episode of The Pro-Fit Podcast, we delve into the complexities of the Change Curve, a powerful tool for understanding and managing change in both personal and professional contexts.  By breaking down its components - shock, denial, frustration, depression, excitement, decision, and integration - we provide you with a roadmap to better navigate and support change in your own life and in the...

In this episode of The Pro-Fit Podcast, we dive into the questions that matter most to our coaching clients. Whether you're just starting out or looking to scale your fitness business, we've got you covered.  We begin by discussing the essential steps to set up your business for success from day one. Then, we explore how to effectively offload the daunting tasks of numbers and finance ma...

The gym floor isn't just a place for workouts; it's a treasure trove of potential leads and sales opportunities.  In this episode of The Pro-Fit Podcast, we explore why the gym floor is an invaluable resource for generating leads and how to make the most of it.  Learn the tactics to engage effectively with prospects during their workouts, identify signs of a potential client, and transit...

As the new year rolls in, so does the opportunity for unprecedented growth in your fitness business.  In this episode of The Pro-Fit Podcast, we present 7 simple strategies specifically tailored to help you capitalise on the January rush.  Discover how innovative offer creation can set you apart, the art of reactivating former clients, and the importance of maximising gym inductions for new member...

As we step into a new year, the fitness industry is buzzing with predictions and anticipations. In this episode of The Pro-Fit Podcast, we sift through the noise to bring you the most credible and exciting fitness trends for 2024.  We'll discuss the trends that have caught our eye, the ones that we believe are more than just passing fads, and those that might be missing the mark. Additionally...

In this episode of The Pro-Fit Podcast, we delve into the art of goal-setting and the crucial role of client reviews in the personal training industry.  Discover how to refine your goal-setting process to ensure your clients are not only setting achievable targets but are also genuinely motivated to reach them.  We discuss the benefits of a comprehensive onboarding process that stretches beyond th...

In this episode of The Pro-Fit Podcast, we're challenging the traditional model of personal trainers working set hours for gyms.  We delve into why certain PT models might be holding you back and how doing hours for the gym can actually cost you money in the long run. We also discuss the limitations these models place on your potential for growth and the importance of choosing the right gym w...

In this festive edition of The Pro-Fit Podcast, we're decking the halls with strategies and insights to prepare your coaching business for the upcoming year.  As 2023 winds down, we delve into how to effectively sign up new clients during the holiday season and position your business for a successful start in 2024. We'll also explore the transition to online coaching and leveraging socia...

In this episode of The Pro-Fit Podcast, we dive into a topic that resonates with many – handling stress and overwhelm, especially in the challenging world of business.  We explore strategies for maintaining focus on what truly matters during tough times and the importance of reconnecting with your core desires for both your business and personal life.  Learn how to identify the triggers that lead...

In today's digital age, social media often feels like an indispensable tool for business growth. But when it comes to building a successful fitness business, how crucial is it really?  In this episode of The Pro-Fit Podcast, we delve into the role social media should play in your business strategy. We discuss effective ways to use social media with intention, helping you determine the right a...

Join us in a very special and heartfelt 200th episode of The Pro-Fit Podcast, where we take a moment to pause, reflect, and direct our message to the most important listeners we'll ever have - our children.  In this legacy episode, we share not just our journey and the lessons we've learned from 200 episodes, but also the wisdom we want to pass down to our kids. We'll be talking abo...

Embarking on a Personal Training career presents a myriad of choices, each with its unique set of advantages and challenges.  In this episode of The Pro-Fit Podcast, we explore the various avenues available to fitness professionals - working in a commercial gym, conducting home PT sessions, running bootcamps, owning a facility, and venturing into the online world.  We delve into the pros and cons...

The path to success is often paved with the bricks of rejection. Especially in the fitness business, where a vast majority might not be ready to commit immediately.  The sobering reality? Only 10-20% of your audience may be poised to avail of your service, making rejection a frequent visitor in your journey.  However, the secret doesn't lie in the statistics, but in how you respond. In this i...

Every fitness business, no matter its size or stature, grapples with its unique set of challenges. However, there are three problems that frequently emerge across the board.  In this episode of The Pro-Fit Podcast, we dive deep into identifying these common issues, exploring their root causes, and most importantly, sharing actionable strategies to address and overcome them.  But it doesn't en...

Dive into a special episode of The Pro-Fit Podcast where we delve into the pressing questions from our business coaching clients.  Whether you've wondered about the nuances of running effective presentations, the ins and outs of collaborating with an accountant, strategies for leveraging merchandise to boost your business, or mastering the art of time management and consultation skills, we&ap...

In Part 3 of our live event series on The Pro-Fit Podcast, we present an invaluable resource for every fitness business owner: our innovative Business Tracking Tool. Designed to keep you laser-focused on your goals, this tracker simplifies the journey by segmenting aspirations into manageable 90-day objectives, monthly actions, and weekly tasks. No more feeling overwhelmed or lost in the chaos.  W...

Welcome to Part 2 of our special live event series on The Pro-Fit Podcast!  Dive deep into the world of marketing campaigns, uncovering the intricacies of creation, engagement, and execution.  Why are campaigns crucial for your fitness business? Learn how to craft compelling social media content that resonates, techniques to warm your audience effectively, and insights on choosing the perfect laun...

In the first segment from our recent live event, we introduce the transformative concept of 2% incremental improvements. It's not always about grand gestures; sometimes, minor tweaks can lead to significant results.  Dive into the strategies on influencing people, and learn the subtle art of re-engaging with former clients. Discover tried-and-true methods to stimulate a steady flow of referra...

On this episode of The Pro-Fit Podcast, we dive into a cautionary tale of a staggeringly expensive business coach, and question: was it truly worth £16,000?  We dissect what high-ticket business coaching should realistically include and provide listeners with essential criteria to evaluate the worth of a business coach.  From understanding the red flags to recognizing genuine value, we ensure you&...

Every fitness professional will, at some point, face the challenge of working with difficult clients. In this episode of The Pro-Fit Podcast, we delve into effective strategies for dealing with these troublesome clients without compromising your professional integrity.  Learn how to reduce the stress of clients who tend to mess you around and discover the key elements to put in place to attract hi...

In this week's episode of The Pro-Fit Podcast, we tackle some of the most commonly asked questions we've received from fellow coaches.  From learning how to not take losing clients too personally to the intricacies of selecting or pivoting your niche, we've got you covered.  Wondering how to truly switch off during a holiday? We discuss that too, along with what essentials to includ...

Are you constantly busy but feel like you're not making progress in the areas that matter most?  This week's episode of The Pro-Fit Podcast is here to change that.  We discuss the importance of prioritising your priorities, starting with what you need to be your best self.  From nurturing relationships with friends and family to setting aside time for future development, we break down ho...

In this enlightening episode of The Pro-Fit Podcast, we uncover the secrets to maintaining focus on what truly matters in your fitness business.  Delve into the transformative power of weekly reviews as we share our personal review methods and the critical questions that need answers.  Learn how to prioritize tasks effectively and ensure that they not only make it to your to-do list but get checke...