Matt Robinson
Fitness Business Insights with Matt Robinson
Fitness Business Insights with Matt Robinson is your weekly dose of strategies, systems, and success stories for Personal Trainers, Coaches, and Gym Owners. Each episode dives into topics like fitness marketing, client acquisition, gym floor systems, client retention, and lead generation — giving you practical tools to grow a thriving fitness business you love.
Author
Matt Robinson
Category
Podcast website
Latest episode
Jul 8, 2026
Where to listen?
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Episodes
Sell PT To Multiple Leads At Once 07.08.2024 26:36
Selling Personal Training 1-1 works and is common practice. But you can also sell PT one-to-many using seminars and workshops. In this episode I reveal how I've used workshops to sell one-to-many in different ways over the years and how you can use it to grow your Fitness Business more quickly. --------- To catch all episodes, make sure you're subscribed to the show... Apple Podcasts - h...
Easy PT Sales Conversations 31.07.2024 22:55
In this episode of the Fitness Insights Podcast we breakdown some of the core concepts of simplifying your sales process and getting much better at it in a short space of time. Mainly, we focus on the thought processes behind sales and how we need to frame it in our minds if we are to do a good job of it. --------- To catch all episodes, make sure you're subscribed to the show... Apple Podcas...
Will Ozempic Ruin The Fitness Industry? 24.07.2024 27:46
Does Ozempic have the ability to ruin the fitness industry? What will we do is weight loss is no longer a problem people need help solving? In this episode of the Fitness Insights Podcast, we discuss how advancements might impact the health and fitness industry and how they might not be as bad as they seem. --------- To catch all episodes, make sure you're subscribed to the show... Apple Podc...
The EASIEST Way to Stand Out in Fitness 17.07.2024 20:41
Today I am going to share the simplest of cheatcodes for standing out as a Fitness Business and establishing yourself as a reliable, reputable individual in this busy industry. If you want to take your fitness business to the next level then implementing this is a must. --------- To catch all episodes, make sure you're subscribed to the show... Apple Podcasts - https://podcasts.apple.com/gb/p...
21 Ways to get PT Clients Now! 10.07.2024 32:36
This episode walks you through 21 different strategies you can use to bring in new clients to your Fitness Business. Whether you're an in-person trainer, online coach, or facility owner - there are lots of different ways to bring new people in and they're all available to you in this episode. --------- To catch all episodes, make sure you're subscribed to the show... Apple Podcasts...
Insights from My Private Client-Only Event 03.07.2024 43:35
This epsiode reveals 3 core concepts from my recent client-only event. Inside, you will hear me talk about reviewing the progress in your business, building a marketing strategy, and the content tactic we used to automate the planning process. ---------- To catch all episodes, make sure you're subscribed to the show... Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast...
Say THIS To Troublesome Clients... 26.06.2024 27:45
If you ever find yourself having difficult conversations with personal training clients, make sure you apply these frameworks to your thinking and conversations. ---------- And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel... Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ ---------- To stay up to date...
Apply THIS to Your Learning... 19.06.2024 14:35
Most coaches are aware they need to do CPD, but where do you start? What courses should you do? In this episode we take a look at the considerations for CPD and how to think about your skills and knowledge gaps depending on where you are at in your journey. ---------- To catch all episodes, make sure you're subscribed to the show... Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-p...
Turn One Testimonial into 100's of Leads 12.06.2024 29:41
Today we discuss a different way to use client testimonials and before & afters to generate far more leads than you typically would. Like last week's strategy, this is something you can use on an ongoing basis to create a constant flow of lead to your personal training business. ---------- To catch all episodes, make sure you're subscribed to the show... Apple Podcasts - https://podc...
Easily Get Clients in the Next Few Weeks 05.06.2024 27:43
Today we're discussing a simple strategy for getting PT clients easily by leveraging the network of people you already have access to. This simple referral system, used consistently, will generate fantastic clients in a very easy and organic manner. ---------- To catch all episodes, make sure you're subscribed to the show... Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-...
Sleep Secrets for You and Your Clients with Ben Pratt 29.05.2024 55:51
Today we are digging in to the archive and revisiting an interview I did with Ben Pratt a few years ago when the podcast was in it's infancy. This interview, like many in the early days, shone a light on a topic many people wanted to know more about but didn't know where to go. In this episode you can expect to learn everything you could ever want to know about sleep and the science beh...
How I Built My PT Client Base 22.05.2024 25:39
In this episode I share the 3 most successful tactics I used to build my Personal Training business and sign up PT clients. I also share the underlying framework and principles that made these tactics work, so that you can apply to your business for yourself and never struggle to sign up personal training clients. ---------- To catch all episodes, make sure you're subscribed to the show... Ap...
Have You Ever Thought About This? 15.05.2024 23:42
Today's episode is all about the important questions business owners should be asking themselves and taking time to consider. Listen in, but more importantly, make sure you take the time to consider these for yourself. ---------- To catch all episodes, make sure you're subscribed to the show... Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553 Spotif...
From Class Instructor to Facility Owner with Sophie Richardson 08.05.2024 37:48
Sophie had an early start in the Fitness Industry and has created a very successful fitness business. From working on reception in Gyms, to running fitness classes, to having her own facility, Sophie has done lots in the industry and has accumulated a great level of experience along the way. ---------- To catch all episodes, make sure you're subscribed to the show... Apple Podcasts - https://...
Coaches Questions: How to promote Your PT Business & Dealing with Knowledge Overwhelm 01.05.2024 23:46
In this episode I answer questions from Personal Trainers and coaches who have reached out to me directly for help and advice. Specifically, I cover two key questions. One related to promoting yourself as a Personal trainer in a commercial gym, and the other related to dealing with knowledge overwhelm. ---------- To catch all episodes, make sure you're subscribed to the show... Apple Podcasts...
How To Run A High-Profit, Low-Stress Fitness Business in 5 Steps 24.04.2024 49:52
Would you like to run a high-profit, low-stress Fitness Business that gives you the freedom, flexibility and security you want to enjoy your life? In this episode I unpack the core elements of my 'Fitness Business Breakthrough Framework' and how you can use them to build the type of business I just described. If you want help implementing the steps, you can join the priority list for my...
Unbreakable Finances - Live Event Insights (Part 2) 17.04.2024 48:52
This episode is built around one of the core topics I cover at my recent in-person event for my Business Coaching clients. Inside, you will understand how to apply the 'Unbreakable Finances' principles to... - Create stability and security around your finances - Overcome the terrible advice given online - Build the foundation on which you can create financial success I will also give yo...
Attracting Clients, Finding Your Niche & Creating Better Offers - Live Event Insights (Part 1) 10.04.2024 54:47
This episode is built around one of the core topics I cover at my recent in-person event for my Business Coaching clients. Inside, you will understand how to apply the 'Attractive Character' principles to... - Attract more clients - Discover your niches (and connect with them better) - Create offers that stand out from the crowd I will also give you specific examples of how I have appli...
Ben McDonald - A Hidden Skill All Coaches Need To Develop 03.04.2024 50:49
Ben McDonald has a wealth of knowledge in the fitness industry having filled many roles and worked with 1000's of people. One theme that remains strong throughout his career is teaching others. Ben has an amazing skillset when it comes to presenting work and teaching other in an easy-to-understand format. So now, Ben is taking his learnings and frameworks and bringing them to the world with h...
Stephen Lunt - Combining The PT & Physio Skillsets 27.03.2024 51:15
Stephen Lunt has 15 years experience in the fitness industry and has worked in numerous roles during that time. His background in sports therapy/rehab, coupled with his experience as a Personal Trainer, makes him uniquely placed to discuss how the different skillsets interact with one another. In this episode we talk about what Personal Trainers should and shouldn't do when it comes to injury...
Stuart Aitken - Behind The Scenes of Fitness Business Coaching 20.03.2024 56:04
Stuart Aitken is a Personal Trainer and Fitness Business Coach/Mentor, who previously worked alongside Lift The Bar and ran the 'Lift The Bar' Podcast. He has extensive knowledge of the fitness industry, and in particular, helping fitness professionals overcome the struggles of building and growing a fitness business. In this conversation we share idea about the common struggles Personal...
Lessons Learned from Award-Winning Gym Owners - The Colony Health & Fitness 13.03.2024 52:32
The Colony Health & Fitness is an award-winning gym that has entered the industry and managed to punch above it's weight by focusing keenly on the member's experience, community & support. It's owners have featured on the podcast previously, and in this episode, we catch up again to see how they have progressed, learn bout their second facility, and listen to the lessons th...
Ash Grossman - Body Mechanics Myths, Understanding Flexibility, and Creating Fitness Business Success 06.03.2024 54:34
Ash Grossman first appeared on the show in episode 164 and in this interview we build on that conversation by going in to the technical aspects of what he does. As the creator of 'The Training Stimulus', Ash has coached and mentored a large number of people in the art of understanding human mechanics, how the body operates, and how to optimise performance. In this interview, we are fort...
Sam Young - High-Ticket Coaching, Opening a Gym, and Understanding Your Clients 28.02.2024 53:42
Sam Young has been in the Fitness Industry for over a decade and has a vast amount of experience in coaching clients and being a facility owner. Since starting out in the industry, Sam has been a Personal Trainer, Weightlifting Coach, Online Coach, and a Gym Owner. Now running his second gym, Sam has some great experience to share in this area, whilst also letting us in to what it take to sell Co...
Ben Coomber - Supplement Ethics, Becoming Awesome & The Evolutions of a Coach 21.02.2024 57:04
Ben Coomber is an industry expert with an unbelievable depth of knowledge and experience. He has been involved in many number of roles within the Fitness Industry, most notably, as a Nutrition specialist, Author, and now, Supplement Company Owner. This interview gives great insights in to the way Ben thinks, how he approaches problems and the way in which he has created longevity for himself withi...
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