Fitness Business Insights with Matt Robinson

Fitness Trends come and go, so knowing which to pay attention to, and which to ignore, is a great skill to master. In this episode I uncover the best strategy for understanding which trends will matter to you and I also reveal a trend that no one is talking about that could transform our industry as we know it. --------- To catch all episodes, make sure you're subscribed to the show... Apple...

The Fitness Industry will always change and my vision is to play a big part in the positive changes that take place. In this episode I outline the current challenges we face in the industry, how we can overcome them, and the challenge I've set myself for playing a part in having a positive impact. --------- To catch all episodes, make sure you're subscribed to the show... Apple Podcasts...

Most lead generation problems can be fixed using this one simple framework that is designed to bring your Marketing, Lead Generation & Sales together into one cohesive system. It's a simple framework that's easy to implement in your Fitness Business. --------- To catch all episodes, make sure you're subscribed to the show... Apple Podcasts - https://podcasts.apple.com/gb/podcast...

There's a type of client that is willing to spend 200% more money with you and will have a retention rate that is 37% longer than any other type of client. This episode reveals who that type of client is and how you can attract them on a consistent basis. --------- To catch all episodes, make sure you're subscribed to the show... Apple Podcasts - https://podcasts.apple.com/gb/podcast/the...

Get ahead in 2025 by mastering a couple of skill that will transform how you feel about selling and the results you see from your sales process. Most Personal Trainers and Fitness Businesses are only converting about 20-30% of their consultations. You can 3-4x this simply by applying what we are covering today: Problem Discovery and Prescription-Based Selling. Once in place, these skills will help...

Merry Christmas! This short episode covers one of the biggest frustrations you'll likely face as a business owner and how to handle it. It has been raised as a common issue in the recent business reviews I've been doing with clients and I wanted to share with you some of the insights I have shared with them --------- To catch all episodes, make sure you're subscribed to the show......

Most Fitness Businesses get stuck because they are blind to the many opportunities that exist in this space. They've been brainwashed into thinking that there are only a few ways to serve this space. That isn't true. In this episode we explore how to break out of this trap and use alternative business models to keep growing and not get stuck. --------- To catch all episodes, make sure yo...

How do you create your own freedom? That's what this episode unpacks. I share three simple steps you can follow to create your own freedom and get clear on what you want from your life, your fitness business, and your experiences. --------- To catch all episodes, make sure you're subscribed to the show... Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id145831...

In this episode of The Fitness Insights Podcast I cover three questions I've been asked recently about sales and consultations in the hope it gives you unique insights to best position your business for 2025.  --------- To catch all episodes, make sure you're subscribed to the show... Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553 Spotify - https:...

In this episode of Fitness Insights, I discuss the idea of becoming a '1% Coach' and setting that as the 'North Star' of what we should be aiming for in our careers as Coaches (of any sort). The concept behind a 1% Coach is that they bring together the specific skills and knowledge for their area of expertise with a set of soft-skills that allow them to better impart their know...

You can join the '12-Day Tune Up' here: https://api.leadconnectorhq.com/widget/form/bIEnEqU5xE8sbKNW4bI3 Setting your Fitness Business up for success in 2025 starts by doing the right things at the end of 2024. This episode will breakdown 5 things you can do to BEST position your business ready for New Year. --------- To catch all episodes, make sure you're subscribed to the show......

Most PT's overthink and overcomplicate what it takes to build successful business. They don't work out the maths behind the business they want to build. If they did, they could reverse engineer it. That's exactly what i show you how to do in today's Fitness Insights Podcast episode. --------- To catch all episodes, make sure you're subscribed to the show... Apple Podcasts...

In this episode I reveal a few more insights from my latest Fitness Business Event, specifically relating to paid marketing for Personal Trainers. Inside you can expect to learn... > When paid marketing makes sense for most Personal Trainers and Fitness Businesses > The differences in the types of audiences you should (or shouldn't) be targeting > The mindset and expectations require...

This episode covers some of the teachings I shared at my latest in-person client-only event. These lessons are designed to quickly improve elements of your business that fuel the growth and health of your business in the long-term. This episode (Part 2) covers how to improve your ability to ask for referrals and how to better approach client reactivations too. --------- To catch all episodes, make...

This episode covers some of the teachings I shared at my latest in-person client-only event. These lessons are designed to quickly improve elements of your business that fuel the growth and health of your business in the long-term. This episode (Part 1) covers retentions, with the following episode covering Referrals 7 Reactivations. --------- To catch all episodes, make sure you're subscribe...

Today's episode is a re-visit of a recording we did off the back of a live event that covered a key topic around AI.  --------- To catch all episodes, make sure you're subscribed to the show... Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553 Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c ---------- And for easy-t...

Today's episode is a re-visit of a topic I covered last year that feels timely. Inside today's show we will cover a mini-review of your Fitness Business to make sure you remain on track for the remaining months of the year. --------- To catch all episodes, make sure you're subscribed to the show... Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id14583185...

There might be a slight change to the podcast over the next couple of weeks, so I'm just keeping you all in the loop. --------- To catch all episodes, make sure you're subscribed to the show... Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553 Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c ---------- And for easy-t...

Today's episode will uncover a hidden advantage you can have over your Fitness Competition, simply by changing how to deal with the word 'No'. I discuss the idea that 'no' can be the start of a conversation, rather than the end of one, and how leaning in to the 'no' response can actually help you connect with people more deeply and improve your Fitness Business....

I've spent thousands of pounds over the years investing in the growth of my Fitness Business. Today, I am going to share some of the worst investments I've made, along with some of the best. --------- To catch all episodes, make sure you're subscribed to the show... Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553 Spotify - https://open.spotify...

Today we discuss what I believe to be the most important skillset in your business, keeping clients. Far too often, we put all our emphasis on getting clients and far to little effort goes in to keeping them.  However, as you will learn today, keeping your clients has a huge impact on your business that goes far beyond the usual reasons we think about or try to improve retention. --------- To catc...

This episode aims to demonstrate the power of having a great offer in your Fitness Business and how it can be leveraged to attract more qualified leads and better quality clients. Inside you'll hear me share a current case study of a PT I am working with that was newly qualified just 7 months ago. She has successful used a paid trail offer to attract people to her business and join as full cl...

In this episode, Matt discusses what his Fitness Business Coaching involves and the specific parts of a person's business he helps improve in the first 90 days.  He also explains what make his service different and how having a Fitness Business Coach can help you add £2,000 per month in recurring revenue to your business in just 90 days. --------- To catch all episodes, make sure you're...

Social Media is the number one marketing tool for most Fitness Businesses. If you're a Personal Trainer, you should definitely be using it to promote your services frequently. Often, people know they should use it, but find themselves unable too.  This episode will help you understand the strategy behind social media and how to use it in a way that feels authentic to you. --------- To catch a...

In this episode I cover three topics I've been asked about this week by my 1-1 Fitness Business Coaching clients. We discuss; whether or not income protection is worth having, how to train a client post-operation, and how to stay consistent with content creation during busy periods. --------- To catch all episodes, make sure you're subscribed to the show... Apple Podcasts - https://podca...