Fitness Business Insights with Matt Robinson

Events are great for your business. Especially fitness businesses! We've seen a huge impact from adding events to our businesses over the years and wanted to provide you with a blueprint of how to go about organising your first events in the right way.

In this episode we interview Mike Robinson & Dave Perry who have set out on the journey of starting their own facility. Unlike a traditional gym space, the 'Strength in Numbers' concept with centralise around a growing movement towards Group-Based PT where members get access to structured training/programs as part of the membership model.

Your business is centred around looking after other people. But who is looking after you? As a coach, you need to be on you A-game all the time and that requires a good level of self-care. In this episode we discuss the patterns and routines of those who do well with self-care and we take a look at why that's so important for coaches.

One of the key pillars of our education system at Pro-Fit is Coaching. We believe that being a great coach allows a good PT to become an excellent one. With the right skillset, a great coach can communicate, and get results, with someone who previously felt unreachable. In this episode we cover some of the key concepts from Paul's recent education session with our team about coaching models a...

We discussed how to discover your ideal client in episode 55 of the Pro-Fit Podcast. Now it's time to put that work to good use and go about attracting the right kind of clients to your Personal Training services.  In this episode we discuss the simple, yet effective, online and offline strategies to build out your business with exactly the type of clients you want to be working with.

Alex Lenkowski is the head of education at Pro-Fit and joins us in this episode to give an overview of the ideal career path of a PT and to highlight some of the key stages in that progression.

Knowing your client avatar is often recommended to business owners. But what does it actually mean? and how do you go about knowing who your ideal clients? That's what this episode covers, as well as how to deep dive in to what those clients want/need.

There are lots of systems need to keep a successful business running, so how do you keep on top of them all? That's what we discuss in this episode.

With more and more of us delivering session remotely, and with no end in sight (yet), I thought it was a good time to highlight some of the little things you can do that make a BIG difference to your Zoom sessions. From simple things with audio, lighting and video - to tips for improving your state and energy levels.

Like many, Jonny Baird started his PT career at a young age. Fast forward 4-5 years and there have been plenty of ups, downs and opportunities to learn along the way. But like many who commit to the process of growing and learning, Jonny has managed to develop himself and his business in to what many would see as a huge 'success' and inspiration.

In this episode we talk about something we believe deserves a little more attention than it probably gets...How to actually distil information from what’s posted on social media. We use an example of a post from Phil Learney to discuss how to look at what the best people do and use their advice properly.

Episode 50 covers one of the four main pillars of the 'Business Health Check' we discussed in episode 49 and delves in to the main parts of understanding the financials aspects of your Fitness Business.

Discover the 4 key areas we look at to determine the health of your Personal Training Business.

It's that time of year when many people and business owners will take some time to plan for the year ahead and set some goals for themselves. In our world, we may also help our clients do this. So in this episode, we breakdown some of the key parts of effective goal setting and set out on giving you a structure to do this for yourself.

At the time of recording we are about to head in to the biggest Holiday period of the year, Christmas. We thought this was a great opportunity to speak about how we teach trainers to structure their business around holiday periods and how to ensure it doesn't negatively affect your revenue streams.

In Episode 46 of the Pro-Fit Podcast we discuss the 3 areas of; lead generation, service packaging and career development, as a means of making sure you have 3 core strategies for rebuilding, and growing, your Personal Training (or Fitness) business in 2021 and beyond.

After 9 months away we are finally back with the Pro-Fit Podcast and ready to serve the army of Personal Trainers who have listened too, and implemented, our previous content. In this show I introduce my new co-host and outline the structure for things to come in the coming weeks/months. Looking forward to being back!

Episode 44 is a quick update from Matt about the future plans for the Pro-Fit Podcast and the slight change in episode frequency. 

Fed up of trying to figure out how to lose weight? Not sure which diet to try next or which ones actually work?...You're not alone. Most diets work for most people. Especially if we are talking about weight loss. The problem is that we never get taught WHY these diets work, meaning there's no chance you'll know what to do after you finish the diet or your results stop showing. In th...

To finish off our mini-series of getting started online, I wanted to explain the importance of email marketing in communicating with your current clients and new leads. 81% of small businesses rely on email marketing as their #1 form of new client acquisition and 80% rely on it for client retention. These are big numbers and should have you asking yourself "why aren't I using email for t...

Want to know how to build your own platform and have a place for your fitness business to live online? That's what this episode of the Pro-Fit Podcast tells you exactly how to do. In Part 2 of this mini-series, I discuss the three different ways you can go about setting yourself up online and describe the way I have built my own platform. I then go on to discuss how to actually set this up an...

Are you fed up of jumping from one social platform to another, building an audience and then watching your reach gradually slip away from your fingertips? I know I am. I believe that we need to start re-thinking the way we represent ourselves online and how we think about doing business online. The current method of constantly jumping on and off the social media merry-go-round isn't working f...

Are you someone who likes to set New Year's Resolutions? If yes, how well do they usually work for you? Do you find yourself setting the same goals each year? Believe it or not, only 8% of people who set a New Year's Resolution actually succeed in achieving their goal. In fact, by the end of February, approximately 80% of people have already given up on their resolutions. So where are we...

This episode is a run-down of the top 10 best episodes of the year based on download numbers. As 2019 draws to a close I thought it might be a good idea to look back at the archive of episodes so far and see which episodes have proven to be the most popular. So, if you're new to the podcast and don't want to have to listen to the full back catalog, have a listen to this and find out whic...

Rach Webb has over a decade of experience in the fitness industry, both as a Personal Trainer and a Physiotherapist. As the head of Pro-Fit Physio, I thought she was the perfect guest to bring on to talk about aches, pains, injuries & joint health. For the full show notes and any links mentioned in the episode, please visit https://mattrobinson.blog/037