Matt Robinson

Fitness Business Insights with Matt Robinson

Business EN ↓ 336 episodes

Fitness Business Insights with Matt Robinson is your weekly dose of strategies, systems, and success stories for Personal Trainers, Coaches, and Gym Owners. Each episode dives into topics like fitness marketing, client acquisition, gym floor systems, client retention, and lead generation — giving you practical tools to grow a thriving fitness business you love.

Author

Matt Robinson

Category

Business

Podcast website

mattrobinsoncoaching.com

Latest episode

Jul 8, 2026

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Episodes

Niching in Nutrition: Nutrition Coaching 22.09.2021

Fancy yourself as a nutrition coach? Or maybe you just have a passion for teaching nutrition and want to know how to better integrate it in to your business? If so, this episode is for you. Inside we discuss the role of a Nutrition Coach and how it might fit in to a typical PT business model.

What's The Best Way to Track Food with Clients? 15.09.2021

In the next instalment of our Nutrition mini-series, we discuss the pros and cons of the most common forms of nutrition tracking and how they might be used within your business. We also take a look at why tracking nutrition is important, but also ask the question...do you need to track at all? For the full discussion listen in and make sure you subscribe to the podcast.

Teaching Nutrition Basics to Clients 08.09.2021

One of your initial jobs with a new client is to spend some time covering the basics of nutrition with them. To what level of detail you cover is completely up to you. In this episode, we discuss some of the fundamentals we believe should be discussed with all new clients to give them a sense of understanding around nutrition.

Basic Nutrition Assessments for Personal Trainers 01.09.2021

In this episode we discuss the key basics you need to discuss with a new client about their nutrition. We also look at some of the initial interventions you may take.

Nutrition Systems: Intro 25.08.2021

In this episode we introduce our second mini-series, in which we will be covering all-things nutrition. The idea with this series is to breakdown a complex topic in to some way-to-use systems you can implement with your clients immediately. We will also interview guest experts in the area to help us unpack some of the key topics.

Coaches Notes: Ben McDonald & Matt Dewhurst Interviews 18.08.2021

In this episode, Matt & Paul share their key notes from the two expert interviews conducted in this mini-series. Each host highlights their key takeaways from the interviews and build on how they will use them.

Using Reviews & Re-Assessments to Improve Your Business 11.08.2021

Having movement assessments at the start of a client journey is a great tool. But that's not the only place it should exist in your business. By having periodic retesting of certain screenings and assessments, you can massively improve your client experience and highlight different types of improvements they have made.

Expert Interview: Matthew Dewhurst 04.08.2021

In this episode we are rejoined by previous guest, Matt Dewhurst, as he helps us pack the topic of exercise progression and regression when working with clients.

Assessment Led Programming 28.07.2021

Once you've taken a client through a movement assessment, how do you use that to write a training program? That's exactly what this episode covers. We also discuss some of the common variables and parameters you might set when working with new clients.

Expert Interview with Ben McDonald 21.07.2021

Ben McDonald has close to 30 years experience in health, fitness and education. Now, as a director of education at DTS Fitness Education, he delivers world-renouned movement, assessment and programming education to fitness professionals globally. In this Pro-Fit Podcast Interview, he discusses how he uses movement screenings to assess and proscribe for clients, as well as delving in to many other...

Key Movements Assessments 13.07.2021

There are 100's of movement assessments you can use on clients. So which ones should you use? What are the main joints to prioritise? What are we looking for? We discuss all-things 'Movements Assessments' in this episode, which leads nicely in to our next episode with a movement assessment expert.

Assessment and Programming: Intro 07.07.2021

Welcome to our first mini-series of the Pro-Fit Podcast, where we will cover all things 'Assessments and Programming'. This is a huge area of running a Personal training or Fitness Business and one we often get many questions about. So to help you best, we have decided to break this topic down in to a few key areas, each with their own episode, as well as brining on some world class teac...

We're Changing the Podcast... 30.06.2021

In this episode we discuss the new format for the podcast as we continue to find the best ways to serve our audience and loyal listeners. Our next episode is a landmark episode (75) and seems like the ideal time to switch course and see how we find a different format for recording, producing and sharing our content and ideas. Have a listen and let us know what you think.

How To Write Semi-Private Programs 23.06.2021

As more trainers look towards small group (semi-private) training, I find myself being asked this question frequently..."Matt, how do you write training programs for Semi-Privates?" This episode breaks down my method of programming for training multiple people at once, even if they have different needs. 

Leadership, Parenting and Coaching 16.06.2021

In this solo-show, Paul Campey discusses three key areas a lot of the trainer we mentor have to deal with and goes in to each area in great detail.

Which is the Best Business Model? 09.06.2021

As Personal Training has become more popular over the years and treated more as a 'Profession' rather than just a hobby you get paid for, the way in which PT Business are ran has changed a lot. In this episode we look at 1-2-1 Personal training, Online Personal training and Semi-Private Personal training and discuss the pros and cons of each.

Making Hard Work Easy 01.06.2021

Sometime we all get stuck in the day-to-day rut of running a business and trying to stay high-energy for each of our clients. But how do you sustain that long term? How do you keep making the hard-to-do stuff easy? That's what we discuss in this episode.

How To Increase Your Prices Properly 26.05.2021

Pricing is always a subject that can be a little awkward for businesses owners, never mind the thought of actually increasing them. So how do you do it in a way that makes sense and doesn't leave your worrying you'll lose all your business? That's what we discuss in today's episode of the Pro-Fit Podcast.

How To Uncover Your Personal Values 19.05.2021

In this episode we take a deep dive in to uncovering your personal values.

5 Things Successful PT's Do 12.05.2021

Success leaves clues. After many year in the industry, it's clear to me that the most successful PTs have a series of traits/behaviours that appear to be imperative to their success. In this episode I do a quick rundown of the 5 traits and explain why each is important.

Interview: Jonny Brooks - The Strength Collective 05.05.2021

Ever thought about opening your own gym or fitness facility? That's what today's guest has just done for the first time and he share with us lots of details about why he did it and what he is doing to make sure his facility stands out from the rest.

Top 5 Episodes for New(ish) PTs 28.04.2021

This episode is a round-up episode of the top 5 topics for newer trainers in the industry. Inside, we look back at our catalogue of episodes and reveal the 5 we see as the most relevant to those of you who are newer in the industry.

The Best Fitness Education Resources 21.04.2021

Fitness Education is HUGE and there is so much information out there that it can be difficult to know where to look for the best quality courses and info. In this episode, we discuss some of the best people, courses and materials we have come across to help us develop our fitness businesses.

Interview: Will Atkins - From Teacher to PT & Online Coach 14.04.2021

Not that long ago Will was earning a living as a Teacher, earning a great living in one of the more senior roles. But after his own health journey, Will decided it was time for a change in career. Fast-forward to now and Will is running a really successful PT and Online Coaching business, one that anyone looking for a career change would be proud of.

Interview: Adam Neal - Dad, Business Owner & Ex-Athlete 07.04.2021

Today’s episode features a senior Pro-Fit Trainer, Adam Neal, who is an ex-rugby player, business owner, mentor and Dad. In this episode we unpack his time in the industry and some of his key learnings along the way.

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