Fitness Business Insights with Matt Robinson

Find yourself getting objections at the end of your sales conversations? Want to know what to do about it? Well, in this episode we discuss a few key topics around objections handling, including... - How to reduce the occurrence of objections - What the most common objections actually mean - How to handle objections professionally - How to make sales, despite objections This is the penultimate epi...

The neuroscience of sales may seem like a complicated topic. But it isn't.  By understanding which part of the human brain you are dealing with you can better you relationships with people, communicate more effectively and increase your chances of doing business with them. This isn't about manipulation or sales 'tactics'. This is about understanding the human brain, the three l...

Would you like to increase your sales conversions and decrease no-shows to your consultations? If so, that's what this episode is all about. Over the coming weeks we are unpacking our full consultation process step-by-step. giving you the most in-depth look at how to make sales properly and generate reliable clients that stick around for a long time. The first step of the process is what you...

Most Personal Trainers dislike sales. In fact, we'd go as far as saying that they hate sales. That's fine, and completely normal, but it doesn't ignore that fact that your job does entail a lot of 'sales' related activities. Over the years we've helped 1000's of PTs go from hating sales and being useless at it, too enjoying the process and becoming very proficien...

To round-off the end of the series, we like to finish with an episode dedicated to the questions we've been asked over the last few weeks by listeners and our mentoring clients. Some of these will relate to the topics we've covered, others will be more general in nature. Either way, it gives you a peak behind the curtain of the type of things we help our clients and listeners with. -----...

In the noisy world of Fitness and Business it can be difficult to know who to listen too for advice and who you can trust. That's why we have recorded this episode for you. In this conversation you will learn... - What to look for when finding high-quality resources - Our top book recommendations for fitness business owners - The courses we personally recommend to expand your knowledge and sk...

Content marketing is huge across all industries...especially fitness. But as a fitness business owner, how are you meant to find the time to create quality content on a consistent basis?  The truth is, it's really difficult. But not if you have a simple system to follow. In attempting to  create more regular content for the Pro-Fit Podcast, we came up with a simple system to create content ON...

Starting your own business is often about freedom and flexibility. But that can quickly change as you get busier and have more clients to look after. As this happens, it's important to carve out time to work on you business, not just in it. But once you carve out that time, what should you do with it?  That's what we cover in this episode. By implementing this advice you can... - Improve...

Want to generate more leads for your fitness business? Want to sign up more Personal Training clients?…then this episode is for you. This week we cover 10 fitness lead generation strategies you can implement in the coming weeks. They’re all simple. But most PT’s don’t do them properly. To find out the 10, and how to use them, listen in full. To catch all episodes, make sure you're subscribed...

How do you plan ahead to make sure your year is a successful one? That's what we are covering in this episode. Everything you need to know, and do, to make sure 2022 is a successful year for your fitness business. To catch all episodes, make sure you're subscribed to the show... Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553 Spotify - https://open...

In this mini-series we are going to cover how to run a successful fitness business in 2022. We're going to break this down in to 5 core components, each with their own episode, so that we can give the the level of detail required to implement our advice properly. Across the series, we are going to cover... 1. How to plan for success in 2022 2. 10 lead generation ideas your competition aren&ap...

We've done it, we've reach 100 episodes of the Pro-Fit Podcast. To mark the occasion, we wanted to record something a little extra-special. For us, that meant going back to where it all began and speaking with the two people that have played huge parts in our careers in the Fitness Industry. In this episode we interview Graham Webb and Steve Butters - the original founders of EasyFit Per...

Want a peak behind the curtain at the type of experience and support our Fitness Mentoring Clients get access too? That's what you'll get in this episode. Six recent questions from our Mentoring Clients and the answers we gave. We're taking a short break from the mini-series format over Christmas, so that we can round off the year in a BIG way in episode 100. That shouldn't dis...

7 Years ago Jordan was a lifeguard. He went on to do roles as a Fitness Instructor, Fitness Manager, and then, Self-Employed Personal Trainer. The business he has built is amazing. He generates great revenues, without working all the hours under the sun. It has allowed him to buy his first house, set up regular investments, and more recently, devote time to building an Online Personal training ser...

Myles Downey is a truly inspirational leader in the arena of 'coaching' and 'coaching education'. With experience at the highest levels of sport, business and performance, Myles is truly a master of his craft and has written extensively on the subject. In this interview, he shares simple insights to improve Fitness Professional's understanding of coaching and how to use it...

Tom Vasey started life in the fitness industry like many others...as a Fitness Instructor. But like many, he wondered what it would be like to take a leap of faith in to the world of Personal Training.  He asked himself questions like... ..."Should I be an employed PT or self-employed PT?" ..."What should I charge for my personal training service?" ..."How do you sell pers...

Kevin O'Neil is the creator of Breatheolution , which aims to help people across the country through breath-work, cold exposure therapy and self discovery. With Kevin, we discuss how this area of work may carry over in to Health & Fitness. Including, how we might introduce clients to some simple, yet effective, breath-work. Kevin's work is based on the teaching of the Buteyko Method,...

Dr. Marc Bubbs - Naturopathic Doctor, consultant Performance Nutritionist for Canada Basketball and ALTIS. Speaker, Author and former Strength Coach...What a guest to kick-off our 'Expert Interview' series with. In this conversation, we ask Dr. Bubbs about a wide range of nutrition topics and how they relate to working with Personal Training clients. For more interview like this one, ple...

This episode brings our Business Mini-Series to a close and does so by covering the most commonly asked questions we get about starting, or running, a Fitness Business. Things like... - Should I go employed or self-employed? - How do I charge the right amount of money? - When should I go online? - What does the future of the industry look like? ...And a few other common questions too. As always, i...

Being a successful Personal Trainer can be paradoxical. You're busy working with lots of clients, but then end up with no time for yourself. Often, we got in to this industry to help people, but also to work in a flexible way. So what went wrong? In this episode we discuss how the simple implementation of an 'Ideal Diary' can massively improve how you run your business and make deci...

Here on the Pro-Fit Podcast, you know we love systems. Today, we have two for you that will massively improve your ability to look after your clients, which lead to better retention. Not only that, but at the end of the episode we offer you the chance to steal these process from us, completely for free. To get your free copy of each system, you need to reach out to @mattrobinsonpt and @coachcampey...

90% of the Personal Trainers we work with mention 'Sales' as one of the areas they lack knowledge in. This usually leads to Trainers disliking this side of the business, which creates a big problem. Sales are the lifeblood of your business. Without them, you don't generate any new clients, meaning you don't generate any new revenue. Even if you're amazing at retention, sal...

When you first qualify as a Personal Trainer and set out on running your own Fitness Business, there's an issue you face. What on Earth are you meant to do to get clients? No one really explains this process to you. Many newly qualified professionals expect to announce to the world that they are now a PT and suddenly get a rush of new clients...it doesn't work like that unfortunately. Ne...

In our latest mini-series of episodes, we are going to cover the topic of 'Business'. In this intro episode, we will unpack the main topics we are going to cover, plus 10 quick-tips for new PTs who want to see growth in their business.

We've mentored and coached 100's of PTs over the years and are often faced with many of the same questions and problems. when it comes to nutrition, there's definitely a few questions we've heard more than most. So, in today's episode, we are going to reveal each one and give you a full answer to each.