Fit For the Future

You might have heard the idea of writing a free e-book and sending it to as many people as possible. Writing the e-book isn't difficult. The real value is in how you distribute it. Let's look at 25 different ways to use that e-book. Hosted on Acast. See acast.com/privacy for more information.

In the last few years, more and more software is available on the Internet, rather than you having to install it on your computer or phone. This is what's called "Cloud Computing" - the act or service of providing software, IT resources and data via the Internet. Hosted on Acast. See acast.com/privacy for more information.

Are you willing to give away some of your best material in order to attract future clients? If not, it's time to change your thinking! Hosted on Acast. See acast.com/privacy for more information.

Internet marketing has changed - in a BIG way - in the last few years. Many business owners don't know how to take advantage of this change, and most don't even know what has changed. So let's look at what's changed and what it means for you. Hosted on Acast. See acast.com/privacy for more information.

Some marketers know how to write good content, but then make the mistake of not doing enough with it. Every article you write has the potential to do so much more for you in building your on-line reputation, establishing your credibility and bringing qualified traffic to your Web site. Hosted on Acast. See acast.com/privacy for more information.

Even presenters who recognise the opportunity in paid webinars sometimes think the only way to make money from webinars is by selling individual tickets to attendees - in other words, it's like running a public seminar. That is certainly one way, but it's by no means the only way. Hosted on Acast. See acast.com/privacy for more information.

Thanks to the Internet, clients today are smarter, savvier and more sophisticated than ever before. When they come to you, ready to buy, you can bet they didn't suddenly think of you five minutes earlier. This is the biggest change in the sales process: You used to be the first port of call in their buying cycle (or if not you, at least a bureau or agent). But no longer. Hosted on Acast. See acast...

Earlier this year, the marketing company The Shattuck Group, which works with professional service firms and experts, conducted some research to find the most effective marketing tools for these businesses. After surveying more than 350 business leaders, they got their top five responses. Hosted on Acast. See acast.com/privacy for more information.

I see too many people who want "to be #1 on Google" for some ridiculously broad and expensive keyword phrase. If you do that, you're competing with the big boys, who have deep pockets and huge networks. Instead, be like a boutique winery, which offers a very different experience from large liquor chains. Hosted on Acast. See acast.com/privacy for more information.

You can't pressure your Web site visitors into buying. Rather than trying to manipulate, cajole, browbeat or force them to buy, create "buying frames" that explain the reasons for them to buy. Hosted on Acast. See acast.com/privacy for more information.

In this month's social media forum, we discuss Facebook fan pages, adding your domain name to Blogger, outsourcing your social media efforts, and more. Hosted on Acast. See acast.com/privacy for more information.

If you're a presenter, thought leader or infopreneur, I'm sure you've already heard about "e-learning", and you might even be doing some of it already. Unfortunately, I find many people are intimidated by the idea, even if they know they "should" be doing something about it. Hosted on Acast. See acast.com/privacy for more information.

Why is Amazon.com giving away its Kindle app for nothing on iPhones, iPods and iPads - when the Kindle is one of its own best-selling items? Hosted on Acast. See acast.com/privacy for more information.

What stories have you been telling so often you've started believing them yourself? Hosted on Acast. See acast.com/privacy for more information.

If you're a speaker, trainer, consultant, coach or other thought leader, you can't afford to ignore YouTube as a marketing tool for your business. I'll share with you here six ways to create video for YouTube easily and cost-effectively Hosted on Acast. See acast.com/privacy for more information.

How do we find the time to stay on top of Twitter, Facebook, blogging and every other Internet tool? It's a fair question, and an important one. Hosted on Acast. See acast.com/privacy for more information.

Most presenters - even experienced presenters - don't know how to adapt their presentations to the webinar environment. So here are my top seven tips for making your webinars more engaging and effective. Hosted on Acast. See acast.com/privacy for more information.

Too many business owners treat their on-line strategy as a series of one-off events. Success on the Internet is a process, not an event. Hosted on Acast. See acast.com/privacy for more information.

Every customer and client is already a niche market of one. If you're not niche marketing already, you're missing the point. Hosted on Acast. See acast.com/privacy for more information.

I've recently had three conversations with three different clients about whether they need one Web site or two. Hosted on Acast. See acast.com/privacy for more information.

What is the last thing you want them to do before they leave your Web site? Whatever the outcome for your business, make sure you make it simple - almost simplistic - for them to take that action. Hosted on Acast. See acast.com/privacy for more information.

There are - fundamentally - only four ways to use your Web site to increase your income. Hosted on Acast. See acast.com/privacy for more information.

You MUST be able to update your Web site yourself. This is no longer optional. A surprising amount of stuff depends on you having a Web site - and a Web site you can update yourself. You don't need all the flashy bells and whistles, but you do need basic control of your Web site. Hosted on Acast. See acast.com/privacy for more information.

Instead of hiring an expensive marketing expert, you’re asking the real marketing experts: your clients and customers. Hosted on Acast. See acast.com/privacy for more information.

One of my predictions for 2010 is that we'll see a massive growth in the use of virtual meetings - in the form of conference calls, teleseminars, video conferencing, webinars and the like. If you want to be aligned with this trend, you must learn how to perform in an electronic meeting room, whether as a meeting participant, a chairperson or a presenter. Hosted on Acast. See acast.com/privacy for...