Fit For the Future

Using the Internet for creating more convenience, comfort and freedom in your work life. Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

I had the opportunity to be interviewed by Andrew O'Brien, Steve Major and Trevor Dixon on their program Trusted Authority Live, where we spoke about how to position yourself on-line as a trusted authority. Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Google does NOT care about the keywords META tag. But it does care about 23 other things on your Web site. Hosted on Acast. See acast.com/privacy for more information.

As an expert, your most powerful marketing tool is not your business card. It's not your glossy brochure. It's not your Web site. It's not your client testimonials. It's not any of your collateral material. As an expert, your most powerful marketing tool is your expertise. It's your knowledge, your ideas, your intellectual property - and the way you apply it to your clients' lives and businesses t...

Join our monthly discussion group, where we talk about Google+, blogging, article marketing and other social media topics. Hosted on Acast. See acast.com/privacy for more information.

Google+ continues to grow, and one report suggests it will be bigger than LinkedIn and Twitter within 12 months. It's natural to compare it with Facebook, LinkedIn and Twitter, but that's not where its real power lies. Here's the big reason every Thought Leader needs to use Google+: It helps build your authority. Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Some marketers know how to write good content, but then make the mistake of not doing enough with it. Every article you write has the potential to do so much more for you in building your on-line reputation, establishing your credibility and bringing qualified traffic to your Web site. Hosted on Acast. See acast.com/privacy for more information.

The monthly Social Media Forum discussion group - with lots of discussion about Facebook pages. Hosted on Acast. See acast.com/privacy for more information.

One of the biggest problems business owners face is that they try to do too much themselves. Instead of focusing on what they do best, they get caught up in the itsy bitsy things in their business. If you've ever fallen into this trap, there's light at the end of the tunnel. Hosted on Acast. See acast.com/privacy for more information.

Your blog is a Web site, so you can promote it in the same way you promote any other Web site - and there are some other neat tricks as well. Hosted on Acast. See acast.com/privacy for more information.

Despite what a lot of people say, social media isn't the be-all and end-all of your on-line presence, especially for infopreneurs. Hosted on Acast. See acast.com/privacy for more information.

Every Web site is different, of course, but there’s a common structure that underlies every successful Web site. Hosted on Acast. See acast.com/privacy for more information.

I've been critical in the past of Gerry Harvey's complaints about on-line business cutting into his profits. But I'm equally admiring of him now for his new foray into the on-line world. Hosted on Acast. See acast.com/privacy for more information.

The Internet has changed the way we buy and read books. If anything, there's been a resurgence in reading, because of increased availability to printed books, and new formats like e-books and audio books. Hosted on Acast. See acast.com/privacy for more information.

A high-profile chain of book stores in Australia and New Zealand recently went broke, partly due to financial mismanagement but also undoubtedly partly due to the Internet. Is your business also under threat? Hosted on Acast. See acast.com/privacy for more information.

Today Facebook rolled out its biggest and most significant changes ever for businesses. If you're not currently using Facebook in your business, you really should! Hosted on Acast. See acast.com/privacy for more information.

Today Facebook rolled out its biggest and most significant changes ever for businesses. If you're not currently using Facebook in your business, you really should! Hosted on Acast. See acast.com/privacy for more information.

The one thing that sets you apart from others is your expertise. Be so good they can't ignore you! Hosted on Acast. See acast.com/privacy for more information.

There’s no doubt video has been the hot on-line medium for the past few years. But we're now seeing a resurgence of (gasp!) the written word. Hosted on Acast. See acast.com/privacy for more information.

After all the fuss with Facebook, Twitter and other social media platforms over the last couple of years, it's interesting to see that the humble Web site is making a comeback. Why? Because business owners realise their Web site is their most powerful lead conversion tool. Hosted on Acast. See acast.com/privacy for more information.

Make a list of the things you want - and I mean really, really, really want - to achieve. You don't even have to share it with anybody else, but at least you're setting a direction for yourself. You can do this for all areas of your life, of course. But I want to focus on your Internet strategy in particular. Hosted on Acast. See acast.com/privacy for more information.

Your on-line strategy should follow your business strategy. Know what you want to achieve in your business, and then enlist the Internet to help you. This will help you decide exactly which Internet tools to use - and (just as importantly) what to avoid. Hosted on Acast. See acast.com/privacy for more information.