Fish & A Rice Cake

Know you need a kick up the arse to get dropping some body fat but not ready to put money down for coaching? Download our free soft to shredded 6 week fat loss challenge below. Everything you need to know what to eat, how to train and how much to move - you just won't have us there to make you do it! 🔥 https://bit.ly/Soft2Shred -------------------------------------------------- Already lean...

Know you need a kick up the arse to get dropping some body fat but not ready to put money down for coaching? Download our free soft to shredded 6 week fat loss challenge below. Everything you need to know what to eat, how to train and how much to move - you just won't have us there to make you do it! 🔥 https://bit.ly/Soft2Shred -------------------------------------------------- Already lean...

It's confession time, And Jake has something he needs to get off his chest... -------------------------------------------------- Need a kick up the arse to get dropping some body fat but not ready to put money down for coaching? Download our free soft to shredded 6 week fat loss challenge below. Everything you need to know what to eat, how to train and how much to move - you just won't h...

"I just wanna look bigger & leaner" Well, this is how you do it. The exact blueprint you need to follow to get there, And what to make sure you don't fall into the trap of getting distracted by tht's keeping you small! See you there. -------------------------------------------------- Work directly with us for 8 weeks of fast fat loss in Blitz (£99) 👇🏻 https://mailchi.mp/b...

The first plan we write for every client is the worst. It has to be because we're only just getting to know who we're working with and how they work and respond to a plan. BUT we know even saying that, It's still a better plan for our client than ANYTHING ELSE out there. Because of HOW we write it. Because of what information we get. Because of how we get to know the clients, Becaus...

Keto, carnivore, intermittent fasting, meal plans, slimming world... we could go on. There's a reason WHY all these extremes are great for losing weight, But terrible for keeping it off. Because getting lean isn't that hard, it's really not rocket science. But staying lean - now that's where the thinking comes in. And that's where all these diets fall at the same hurdle......

Most people fail to build muscle because, They don’t train hard enough. They get fat too quick. Both of which we’ve done plenty by the way… Building muscle and staying lean is TOUGH. Knowing you’re on the right path and just need to keep going is TOUGH. Allowing your weight to go up and to slowly add body fat is TOUGH. And knowing you’re actually building muscle can feel nearly IMPOSSIBLE. So we’r...

How's that January buzz going? Still smashing the sessions or are things starting to drop off? If it is, don't panic, you're one of many! It's our first recorded episode of 2026 so what better time to map out how the "normal year", Even with the best of intentions - quickly goes to sh*t! So we're going to map out what the "normal" year looks like for th...

"The week was going well until...". We've all said it at some point. Some more than others... It's the sentence that brings your entire week crashing down! We can't tell you the amount of times we've heard this in check ins with our clients, And honestly, 80% of the time, The stuff that stops the week going well, And stops you making the progress from the week you wer...

Now we could sit here and sell the story that last year was the best year we've ever had for coaching. We grew the team to biggest it's ever been, We put the most amount of clients through shoots we ever have, And had the greatest year yet for retention and results. And it would all be true! But... That's not the whole picture. Because the fact is, We set ourselves 7 goals last year...

You're going to have sh*t weeks. There's no escaping that. You'll also have class weeks which will feel amazing. But wether it's been a stinker or a belter. You have to have the same response. "Don't get too low on the lows or too high on the highs" And across all the clients we've worked with in both physique and business, All the ones we've seen be su...

Decide to become a coach. Make an IG page. Hire a business mentor. Get next to no signs ups, Wonder what the hell you're doing wrong... So where did the part about actually having a coach yourself and trying to get in better shape become the bit that isn't important? Doing that and being good at that is literally the reason 80% of people will come to you in the first place. We're st...

Not to be a pair of negative Nellies, Because despite our 24/7 moaning and rants, We do actually love our jobs. But when we look around at the industry and we see what some other coaches are doing, We can get instantly annoyed. And not because of the abundance of pointless f*cking recipe videos coaches make - no your high protein chilli chicken wrap isn't a "game changer", Or even t...

It's more popular right now to go about telling you that you can, "Get in shape eating the foods you love" That's what most coaches will plaster all over their instagram pages. But the reality is, You can't. Actually it's more the opposite, If you're wanting to drop some body fat & get yourself in better shape, You're probably going to have to eat less c...

A personalised Training programme A nutrition plan Weekly check ins 24/7 WhatsApp support... God we're boring ourselves just writing that out...😴  Let us tell you now, that isn't what Online Coaching is. Not to us at least anyway. Online coaching isn't about the "features" it's about knowing how, when and why to use them with each person you work with. At a time now...

We're not saying to go out and raid the next GASP clothing sale, Or order so many supplements you pop more pills than Pete Doherty back in his hay day. And you certainly don’t need to eye up the mahogany wood stainer and a pair of speedos to step on stage. But bodybuilders are the ELITE of changing and controlling their physiques. They have it nailed down. So maybe we should be paying them mo...

You've probably had enough of our moaning by now. Who could blame you? So this week we brought in 2 lads who know a thing or two about putting the excuses aside and getting in damn good shape. The boys who are calling out the fat loss "wet wipe" behaviour that's plaguing the industry! So we got Geoff & Ben on to talk through exactly what these behaviours are, How they'...

There’s no winging it anymore 😂 What were once peaceful mornings of lie ins, quiet coffee’s and going with the flow. Have become a battlefield for chaos, mess and a military precision plan of attacks for the week. We’re not here to tell you how we think you should parent, We’ve barely figured that one out ourselves! But this is how becoming Dad’s (not together we should add), Has changed our trai...

Call it controversial, call it truthful, call it whatever you want. But you see more people walking around lean than you do walking around with tonnes of muscle! Why? Because building muscle is way harder than losing body fat! We're not saying getting lean is easy, far from it. But at least when you do you can see it working. Building muscle? Not quite the same. We've spent years stuck i...

Back when we got into coaching "business mentors" were not a thing. We would spend all of our spare time and money on our education and focusing on becoming a better coach. Crazy, right? The first 5 years for us as coaches were spent, Learning Doing courses, Going to seminars, And getting coached. All with the goal of becoming the absolute best coach we could. It's why now 7 years d...

Start easy, Have a “priming phase” Begin at maintenance, Take it steady, And make small gradual changes to the diet over time so you don’t scare them off. This is what we use to do thinking regardless of someone coming to use for “fat loss”, This was what was best for the client. And you know what happened? They got no results and they left after about 12 weeks. You can’t build a reputation and bu...

"Jake how do I get my clients to check in on time?" "Jake my clients don't stick to their targets?" "Jake how I do get my clients to buy into the process?" Our response to these questions always be the same, Well, are you doing those things AND showing it? Because if you're not, That's why. That's where you start to fix the problem. We will say thi...

Its September 1st, The summer holidays are over, The BBQ's finished, The socials, beers & burgers all packed away for another year. And you're left looking down at the unwanted pounds, Wondering how to get back into the 'routine' And even if you do, What the best thing to do is. How can you start to get yourself back on track so that next year, You're bigger, leaner, h...

Fat loss Fat loss Fat loss... That's all you ever hear people talk about. "Try this diet" "My top fat loss hack" "How to drop X weight fast" But no one ever talks nearly enough about what comes after the diet. What happens when you'e lost the weight? When you've got lean, When the diet is done. What then? Just go back to what you were doing before and p...

Want to build a successful coaching business? Then STOP focusing on this one thing too much... Money. Look we get it, Everyone likes money, you've got bills to pay you want to earn more. There's nothing wrong with that. But when a new client signs up with you, If your first thought is how much more money you're now earning and not how you can help that person. You're looking at...