Annette Ferguson
Financial and Lifestyle Freedom for UK Business Owners
Financial and Lifestyle Freedom for UK Business OwnersProfit First Professional, Chartered Accountant and Small Business Growth Strategist, Annette Ferguson, teaches UK small business owners and entrepreneurs how to achieve both the financial and lifestyle freedom they crave. Tune in weekly to learn money hacks and business tactics so you can build a dream team, serve your clients better, and ultimately take home more money. Annette and her guests give no-nonsense finance strategies and profit-increasing tips. Subscribe today to maximise your profit, find the hidden wealth in your business, an...
Author
Annette Ferguson
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Podcast website
Latest episode
Sep 24, 2025
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Episodes
UWR 044 STOP trading time for money 30.10.2019 3:51
In today’s episode, I am speaking about trading time for money and why you need to stop, so let’s dive in. Your income is limited by time. When you’re trading time for money, your income will always be limited. There are only 24 hours in a day to devote to the pursuit of money, and since most of us need eight hours’ sleep, time to cook, eat, go to the toilet, shower, exerci...
UWR 043 Are you remembering (or forgetting) the basics 28.10.2019 4:26
I speak to high six and seven-figure business owners who are employing fancy tactics and forgetting the timeless basics that are needed in any online business. So I wanted to do a recap here to make sure that you are not forgetting the basic things that are a part of running a successful online business. Number one, remember to email your list frequently, delivering pure value, and not just during...
UWR 042 How to live your purpose 25.10.2019 8:35
In today’s episode, I’m speaking about how to live your purpose. Let’s dive in. We hear it all the time, live your purpose. We are desperate to discover the one thing that will light us up and motivate us to work hard and spread our passion to millions. We spend time looking for it in books for some people they’re looking for it in church or in a course after course, in med...
UWR 041 Create your profit leap 23.10.2019 5:41
In today’s episode, I’m speaking about creating your profit leap. Let’s dive in. We are heading towards the end of 2019 which means it’s time to start thinking about different ways you can increase your profit leap before the end of the year and have a higher baseline heading into 2020. The first way to create your profit leap is to remember that people are already bu...
UWR 040 Setting Wealth Boundaries 21.10.2019 6:59
In today’s episode, I am speaking about setting wealth boundaries, boundaries that will result in you having a wealthier life. First of all, we need to speak about what a boundary actually is. It’s only a boundary if it is enforced. If you don’t enforce it, it is not a boundary. It’s your actions that matter here and not your words. Boundaries are necessary in all areas of...
UWR 039 When is the right time to take on a CFO/FD 18.10.2019 4:37
In today’s episode, I am speaking about when it is the right time to take on a CFO, a chief financial officer, also known as an FD, a financial director. So let’s dive in. If you’ve been around the online business space for any time, I’m sure you will have heard the phrase, if you don’t have an assistant, you are one. And the same is true of a CFO, FD, numbers person....
UWR 038 Building the business of your dreams is not just a dream 16.10.2019 4:31
In today’s episode, I am speaking about building the business in life of your dreams, not just being a dream. So let’s dive in. I believe the biggest thing that stops business owners living the life of their dreams is the lack of cash in their business and that that is coming home to them as business owners. There were a few reasons why this happens. Now, first off, if your business...
UWR 037 Goals, Projects and Plans 14.10.2019 5:26
We are flying towards the new year and it is this time of year that I start to plan the next. I’m a massive fan of having a fully work-type plan in my business to achieve my goals. Because I know without that focus that planning gives, that I am unlikely to hit any goal in the next year. For me, not having goals and a plan to achieve them, is like getting in a car and not knowing where you&#...
UWR 036 Using contractors versus employees 11.10.2019 4:10
In today’s episode, I am speaking about using contractors versus employees. I am a firm believer that for most roles in your business, you want to have an employee and you want them to be full-time. There are a few exceptions which I will dig into shortly. But first, I want to speak about why, whenever possible, it is the most advantageous to have a full-time employee in a position. I also w...
UWR 035 The realities of passive income 09.10.2019 5:01
In today’s episode, I’m speaking about the realities of passive income. Passive income, and the need to create it, has become a buzz phrase for online entrepreneurs. Except that most business owners speaking about passive income are often not speaking about anything that is in fact passive. The definition of passive as an adjective is accepting or allowing what happens, or what others...
UWR 034 What to do when you are running a business and have one of those off days 07.10.2019 10:24
In today’s episode, I’m speaking about what to do when you are running a business, and you have one of those off days. This episode is the audio from a Facebook live that I previously did, but the content is incredibly useful, so I wanted to share it with you here on the podcast. So let’s dive in. Running a business can be a lot of things. It can be incredibly exciting. It can be...
UWR 033 Love saving more than spending 04.10.2019 3:29
In today’s episode, I’m speaking about moving from a spend mindset to a save mindset. So let’s dive in. If you’re overspending on your business, and by the way you are overspending, if you always have very little or no profit each month, if you are taking home very little, or if you feel like every penny your business makes seems to go back out the doors straight away. So i...
UWR 032 What to do when you are fully booked 02.10.2019 3:56
In today’s episode, I’m speaking about what to do when you are fully booked, so let’s dive in. Well, if you find that your diary is rammed full of appointments with clients, then the first thing to ask yourself is, is it time to raise your prices? Do you need to have a look and see if your prices are in alignment with the value? Do you need to revisit that? This is something that...
UWR 031 Strategy hopping 30.09.2019 4:29
In today’s episode, I’m speaking about strategy hopping, so let’s dive in. Over the last year, I worked with a client who was addicted to strategy-hopping. They decided a strategy for their business. They decided times of launches, what they were going to promote when, what they would be selling. And then two months later, it completely changed. Okay, that’s not so much of...
UWR 030 Sales Activities Versus Goals 27.09.2019 8:33
In today’s episode, I’m speaking about sales activities versus goals. This episode is the audio from a Facebook live that I previously did, but the content is incredibly useful, so I wanted to share it with you here in the podcast. So, let’s dive in. Typically, what I see that they have a cashflow issue, and sometimes it can be a cashflow issue, but often, it is an issue of not e...
UWR 029 Help! I need to outsource but I’m not profitable yet 25.09.2019 3:37
In today’s episode, I am answering a question that someone asked me on Facebook, so let’s dive in. Here is the question, for two weeks I’ve been ill and I’m pretty sure it’s related to taking on too much. I’m running my business and looking after my 16 month old who is in nursery part time. So I’m listening to my body and it is telling me to stop. I realis...
UWR 028 How to know if you are getting bad financial advice 23.09.2019 4:26
The first way to know if you are getting bad financial advice in your business is when the advice starts with, “My friend told me” or “I heard that.” I have people tell me all the time that their friends are doing X, Y, Z and so they want to do that too when it comes to their business’ finances or their tax situation. Unless your friend is a qualified accountant, or p...
UWR 027 Raising prices with integrity 20.09.2019 4:56
Here is the exercise for you today, but the exercise is to put down on a piece of paper what your current price is and put down all the things that are included in that price, even the things that you don’t mention to clients, but you do anyway. Perhaps you send them a welcome gift, for example, or perhaps you share some of their posts on Twitter. Whatever that is, list every single one of t...
UWR 026 Are you money thoughts serving you? 18.09.2019 3:33
Money, we all want it, but so few people actually talk about it. We don’t do that do we? Especially in the UK, no talk of money, religion, or politics, that’s vulgar. It’s not nice to talk about money. It’s not nice to want money. It’s not nice to crave money, is it? Tell me, what are some of the things that you have heard or tell yourselves around money? Money is the...
UWR 025 Ensure you live the life you want to live 16.09.2019 6:37
Who wants to impact people’s lives with the work they’re doing? Who wants to have an awesome effect on the clients they serve? I am thinking that most of you are probably putting your hands in the air right now, but can you do that with the money you are currently making? Can you make the impact in the world that you want to make at the moment? See, the thing is that money helps us amp...
UWR 024 7 deadly sins that can destroy your business 13.09.2019 5:25
Number one, not setting aside money for tax. Having the tax man on your back is no joke. It is not fun, and if you are not setting aside money for tax every single month instead of spending it, then remember, it’s not your money it’s the government’s money and they have the right to come and seize assets to recover the money owed to them. Number two, not ensuring your business is...
UWR 023 How to know when you should stop running on of your programs 11.09.2019 9:37
There are three steps that I like to look at, both in my own business and with clients, to evaluate whether or not you should actually stop one of your revenue streams in your business. The first thing to consider is, are you actually enjoying delivering that programme or service? Now, this might seem a little bit of a funny thing to start with, but actually, if you’re not enjoying it, then...
UWR 022 Cleaning up your thoughts around money 09.09.2019 7:46
Today I want to speak to you about cleaning up your money mindset to make way 40 cleaner, neater one that serves you and your business. The first step has to be to completely clear out and clean the old thoughts in your mind around money. If we were doing a spring cleaning on our wardrobe, the best way would be to get everything out, clean out the cupboard with nothing left in there. That way we c...
UWR 021 9 tips for maximising revenue in your business 06.09.2019 15:53
When it comes to business growth we all want to make sure that we are maximising the revenue in our business. Well, here are the nine tips to do just that. One, create a client assessment chart. You can do this on a piece of paper or an Excel spreadsheet that will detail every single client you have. If you have less than a hundred clients you’ll want to do this for every single client that...
UWR 020 If you are not running these FB Ads you are leaving a tonne of money on the table 04.09.2019 9:50
Now, of course, we all know that we should be running some kind of lead generation ad in our business. That’s pretty kind of normal advice in terms of growing and scaling a business is that we want to have some kind of lead gens ad. And by lead gen ad I mean an ad that you are running that basically in some way gets people to interact with you and leave you their details. So usually their em...
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