Fence & Deck Mastery Podcast

In this episode of the Fence & Deck Mastery Podcast , host Alex Danner sits down with Grant Smith , owner of SimpleSide Construction , a thriving business in the Outer Banks of North Carolina. At just 34 years old, Grant has scaled his company to $2.5 million in revenue over nine years, serving one of the harshest coastal environments in the U.S. Grant shares his journey from a civil engineeri...

In this episode of the Fence & Deck Mastery Podcast , host Alex Danner is joined by Nicole Rivera , Director of Sales and Marketing at Jill’s Office , a premier answering service for contractors and home service businesses. Jill’s Office helps companies in the fencing and decking industries capture leads and enhance customer service by offering 24/7 call handling, improving response times, and...

In this episode of the Fence & Deck Mastery Podcast, Alex Danner sits down with John Lea, founder of Decksouth, a leading design-build company specializing in luxurious outdoor living spaces. Since its beginnings in 1998, Decksouth has grown into a $6 million operation, employing over 50 team members and servicing high-profile clients throughout the metro Atlanta area. John discusses his compa...

Ready to rise to the top of local search results? Hosted by Alex Danner , founder and CEO of Fence & Deck Marketers, this episode will give you all the tools and strategies to claim your spot in the Google Map Pack and stand out in 2024! 🔎 What you'll learn: 1️⃣ Latest Google Map Listing updates : Stay ahead with the newest changes to how Google ranks businesses and how you can adapt you...

 In this episode of the Fence & Deck Mastery Podcast ,  Alex Danner  sits down with Laura Basili , better known as the Real Deck Diva on Instagram and co-founder of Brazilian Lumber . Laura shares her fascinating journey of how a chance project in interior remodeling led to the creation of a thriving business specializing in tropical hardwoods like Ipe, Jatoba, and Cumaru.  Laura discusses the...

In this insightful episode of the Fence and Deck Mastery Podcast, host Alex Danner welcomes Nick Stevens, Senior Sales Consultant at Legacy Decks—a thriving $5-6 million deck business in South Carolina.  Nick shares his experience in sales, offering valuable tips on how contractors can improve their sales process, turn leads into conversions, and ultimately boost revenue. Beyond sales, Alex and Ni...

In this exciting episode of the Fence and Deck Mastery Podcast, host Alex Danner sits down with Jeff Wilkins, Contractor Development Manager at TimberTech, to discuss the latest innovations and product offerings from one of the industry’s top decking brands. They dive into everything TimberTech has to offer—not just their renowned deck boards, but their full product lineup that helps contractors e...

Welcome back to the Fence & Deck Mastery Podcast with your host, Alex Danner!  In this exciting episode, Alex sits down with Michael "Pops" Beaudry, the esteemed founder of the North American Deck And Railing Association (NADRA). Join Alex and Michael as they dive deep into the history and impact of NADRA, the leading association in the deck industry. Michael shares his journey from...

In this episode of the Fence & Deck Mastery podcast, Alex Danner sits down with Chris Berg, a seasoned territory manager for Deckorators, to explore the strategies and insights that have fueled Deckorators' impressive growth in the decking industry. Chris shares his firsthand experiences, discusses the key factors behind the brand's success, and offers valuable advice for professiona...

In this episode of the Fence & Deck Mastery podcast, host Alex Danner sits down with Eric Fortenberry, the founder and CEO of JobTread Software. Eric shares his journey from leading a general contracting company to developing JobTread, a groundbreaking construction estimating and project management software.  Discover how Eric's passion for innovation transformed his company, driving grow...

In this episode, we dive into the ultimate 2024 Social Media Guide tailored specifically for fencing and decking businesses. Learn how to create engaging video content and static posts that resonate with your audience. We'll walk you through a weekly planning process to keep your posts consistent and impactful, share the perfect video framework for capturing attention, and explore content syn...

Join host Alex Danner as he sits down with Josh Ferri, the owner of Lake Side Decking, on this episode of the Fence and Deck Mastery Podcast.  Josh shares his incredible journey, detailing the various roles he has undertaken within his company to steer it toward success. Tune in to learn how Lakeside Decking is projected to achieve an impressive $2 million in revenue this year, and gain inspiratio...

Join Alex Danner of Fence and Deck Marketers as he delves into the powerful world of Google Ads, specifically tailored for fencing and decking businesses. In this episode, you'll learn why pay-per-click (PPC) marketing is essential for achieving unlimited scalability and a steady flow of leads for your business. Key Takeaways: - Unlimited Scalability: Discover why PPC is the key to maintainin...

Join Alex Danner in this episode designed specifically for fence and deck companies. Learn how to transform your website into a powerful tool that attracts and converts more customers. In this webinar,  Alex covers: - 10 Critical Elements that Enhance Conversions: Discover the essential components your website needs to turn visitors into paying customers. - Creating Your Target Customer Avatar: Le...

Fence and Deck Mastery Podcast with Alex Danner In this episode, Alex Danner interviews Santo Pernicano, the former president of the American Fence Association (AFA) and the current General Manager of Liberty Fence & Supply. Santo shares the remarkable journey of Liberty Fence & Supply over the years and reveals the effective strategies they employ to achieve a healthy yearly revenue. Tune...

Get ready for an inspiring episode of the Fence & Deck Mastery Podcast! 🎙️ Join your host, Alex Danner, the savvy owner of Fence and Deck Marketers, as he interviews Chris Breen, the visionary co-owner of Legacy Decks and the driving force behind Legacy Decks Academy. 🌟 Chris dives deep into the mission of Legacy Decks Academy, revealing how it equips deck builders with industry-specific stra...

Join us for an exciting episode of the Fence & Deck Mastery Podcast! 🎙️ Your host, Alex Danner, the owner of Fence and Deck Marketers, sits down with Chris Breen, the dynamic owner of Legacy Decks and the mastermind behind Legacy Decks Academy. 🌟 Chris has revolutionized their business with cutting-edge sales and marketing strategies, propelling Legacy Decks toward an impressive $5 million ye...

Welcome to the Fence & Deck Mastery Podcast!! 👏👏 Join host Alex Danner on the Fence and Deck Mastery Podcast as he sits down with Simon Davis, owner of North Coast Fencing and Business Coach for Fencers at The Profitable Fencer in Australia. In this episode, Simon shares his journey in the fencing industry, offering valuable insights and expert tips on materials, installation techniques, and...

Join Alex Danner in this insightful podcast as he interviews Lyn Askin, a certified EOS Implementer and the head coach of 7 Figure Agency. Lyn shares valuable insights into using the Entrepreneurial Operating System (EOS) in fence and deck businesses. Discover how implementing EOS can positively impact business growth and success, leading to a highly functional and efficient business framework. Tu...

Welcome to the Fence & Deck Mastery Podcast!! 👏👏 Join host Alex Danner in a fascinating conversation with industry expert Jonathan Mast, where they delve into the transformative power of AI for fence and deck businesses. Discover how leveraging AI can skyrocket your leads and sales by tapping into existing tools like ChatGPT. Get ready to unlock the secrets to business growth in this insight...

Welcome to the Fence & Deck Mastery Podcast!! 👏👏 Step into the Podcast Spotlight with Alex and Rudy McAdams as they delve into Rudy's remarkable journey from plastic piping to composite decking, revealing how he propelled Outdoor Specialties' decking sales to an impressive $3 million annually. If you have any questions about your marketing, feel free to reach us out to the Fence &a...

Welcome to the Fence & Deck Mastery Podcast!! 👏👏 Alex Danner sits down with Daniel Jones, the visionary CEO of Harpeth Decks, to delve into the artistry and passion behind crafting exquisite outdoor living spaces. With over five years of hands-on experience and a background in general construction, Daniel shares his journey of transitioning into specializing in deck and outdoor space constru...

Welcome to the Fence & Deck Mastery Podcast!! 👏👏 Join Alex Danner in an interview with Louis Lipka, the General Manager of Cascade Fence & Deck, as they discuss the journey of scaling up the business while creating an exceptional workplace culture. Louis shares insights into growing Cascade Fence & Deck into a place where people want to work, thrive, and contribute to its success. If...

Join Alex in an insightful podcast with Chad Hopple, where he unveils his journey behind scaling his decking business to over $2 million in just four years. Delve into Chad's entrepreneurial odyssey as he shares the strategic moves, hurdles overcome, and pivotal moments that fueled his rapid growth in the decking industry. If you have any questions about your marketing, feel free to reach us...

Welcome to the Fence & Deck Mastery Podcast!! 👏👏 Steve Kirk, President of Premier Decks joins Alex Danner to talk about the world of decking mastery, revealing the secrets behind successful sales through comprehensive product knowledge. Learn how to confidently guide your customers toward their dream deck, ensuring satisfaction every step of the way! 🌟 If you have any questions about your m...