Fence & Deck Mastery Podcast

In this episode, Alex Danner sits down with Lance Roach , founder of Black Label Built , to explore how he built a standout outdoor living brand in Nebraska. Lance shares how he transitioned from exteriors to decks, how his team delivers a high-end client experience, and the unique marketing touches—like flags and swag bags—that help his company stand out. 🔨 Topics include: Lance’s journey from f...

Unlock the power of Google Local Services Ads (LSAs) and learn how fencing and decking companies can generate more high-quality leads at a lower cost per lead. In this webinar base episode, Alex Danner, Owner of Fence & Deck Marketers, breaks down everything you need to know about LSAs, including: - What Google Local Services Ads are and where they’re available - How LSAs work and how to get s...

Join Alex Danner and returning guest Chris Breen of Legacy Decks as they dive into the systems, mindset, and strategy behind scaling a thriving deck business. Chris shares how he built Legacy Decks, launched the Legacy Decks Academy, and created events like DeckX to help others grow. This episode covers: How to build systems that run without you The power of community and collaboration in trades W...

In this power-packed webinar-based episode, we reveal what it really takes to dominate Google Maps in 2025 and consistently rank in the coveted local 3-pack. Whether you're a fence, deck, or home service contractor, this session will give you the clarity and tools to generate more qualified local leads. Here’s what you’ll learn: ✅ The latest updates with Google Business Listings and how they...

In this solo episode, Alex Danner breaks down the 4 biggest SEO levers that can dramatically boost your fencing or decking business online. These are the exact strategies Fence & Deck Marketers uses to help clients dominate their markets. You’ll learn: Why your business name could be hurting your Google rankings How your office location affects local SEO results Proven ways to get more 5-star...

Alex Danner talks with James Hatfield, co-founder of LiveSwitch , about how live and recorded video is transforming sales, service, and operations for fence and deck contractors. From faster estimates to smoother job management, this tool is helping contractors save time and close more deals. In this episode: James’ journey from contractor to tech founder How video speeds up lead qualification and...

🚀 What you’ll learn: Why paid marketing is the key to unlocking scalable growth Which ad platforms and formats are delivering 5–10X ROI right now Live campaign examples from fence and deck contractors crushing it with ads How to structure your Google Ads or PPC campaigns for lower cost-per-lead and higher returns The KPIs, tracking methods, and landing page strategies that separate winning campai...

Unlock the new SEO + GEO formula designed specifically for fence and deck contractors. In this recorded webinar, we cover: ✅ 10 critical elements that enhance your website’s conversion rate ✅ How to define your ideal customer avatar ✅ Real website examples showing what works—and what doesn't ✅ Live SEO audits of attendee websites If you have any questions about your marketing, feel free t...

In this episode, Alex Danner chats with Josh Steinman, owner of EJS Deck and Home Solutions in Massachusetts. Josh shares how he evolved from basement remodeling to building high-end decks and outdoor spaces—all while building a solid team and staying present as a dad. 🔑 In this episode, you'll learn about: Josh’s transition from interior remodeling to focusing 75% of his work on decks and p...

In this episode of the Fence & Deck Mastery Podcast , host Alex Danner talks with Zachary Leamer, founder of Sasquatch Decks & Patios in Southeast Pennsylvania. Zach shares his inspiring journey from horse racing to creative deck building and dives into how he's built a reputation for standout outdoor living projects. Topics covered in this episode: Zach’s unique path from racehorses...

In this episode of the Fence & Deck Mastery Podcast , host Alex Danner sits down with Bernard King and Tyler from San Diego Decks & Patios to talk about their NADRA Award-winning "leaf deck"—a uniquely designed, multi-colored deck born from a homeowner’s napkin sketch. Bernard shares his journey from military service to 25+ years in construction, how he transitioned his company t...

In this episode of the Fence & Deck Mastery Podcast, Alex Danner chats with Kenny Ritter, owner of ICOR Building & Remodeling, about his award-winning historic porch project that earned THREE NADRA awards in a single year. Kenny shares his 20+ year journey in the trades, lessons learned from hiring, how he retains a strong crew, and why focusing on the customer experience is more important...

In this episode of the Fence & Deck Mastery Podcast , host Alex Danner sits down with Kelly Crow , owner of Go to Guy Home Services in Atlanta. Kelly shares his journey from real estate and mortgage trading to building award-winning decks, including his NADRA Award-winning project in the wood decks category. We dive into:  ✅ His background in home renovations and mortgage trading  ✅ The shif...

In this episode of the Fence & Deck Mastery Podcast , Alex Danner sits down with Alex Larson , owner of TL Decks in Illinois, to discuss his journey from side hustler to running a thriving deck-building business. Alex shares how niching down to decks transformed his company, the importance of creating systems , and how hiring the right people—including a VA—freed up his time for growth. Key ta...

In this episode of the Fence & Deck Mastery Podcast , host Alex Danner chats with Dan Stendeback , owner of Valer Builders , about his award-winning projects and expertise in the outdoor living industry. As a NADRA Award-winning deck builder , Dan shares his journey from sales executive to industry leader, the importance of consultative sales , and how he helps clients envision next-level outd...

In this episode of the Fence and Deck Mastery Podcast , host Alex Danner welcomes Dan Pettit , owner of Northern Outdoor Living and a 13-time NADRA award-winning deck builder specializing in custom lighting and outdoor living designs . 🏆✨ Dan’s most recent project—a massive illuminated curved wall emulating the Hastings skyline and starscape —left an unforgettable impression at the NADRA Summit,...

In this special episode of the Fence and Deck Mastery Podcast , host Alex Danner welcomes Phil Andrews , owner of Andrews Decking in Ontario, Canada, and a recent NADRA Award winner ! 🇨🇦🏆 Phil shares his journey from construction framing to building high-end decks , how he discovered NADRA , and what it was like to win third place in the Alternative Decks under 35K category —just months after joi...

In this session, we dive into the 10 critical elements that can significantly enhance your website's conversion rates and turn more visitors into leads and customers. We'll also cover how to create your ideal customer avatar to ensure your messaging resonates with the right audience. Additionally, we’ll walk through real-life website optimization examples and provide live SEO audits —dro...

In this episode of the Fence and Deck Mastery Podcast , Alex Danner sits down with Clark Crosson , owner of Crosstek Construction in Alabama, who won back-to-back first-place awards at the NADRA Summit in the Closed Porch category. Clark shares his journey as a general contractor, his shift from managing a team to running a solo operation, and his approach to winning industry awards. Key topics in...

Unlock the full potential of your digital marketing strategy with Alex Danner, CEO and Founder of Fence and Deck Marketers, in collaboration with Deckorators. This insightful webinar dives deep into the essentials of building a strong online presence and driving leads for your fencing and decking business. Topics Covered: Alex's proven Hierarchy of Digital Marketing framework. Step-by-step gu...

In this inspiring episode of the Fence and Deck Mastery Podcast , host Alex Danner interviews Jonathan Moeller , owner of Colorado Custom Covers and Decks and a multi-award winner at the 2024 NADRA Summit. Jonathan shares his journey from new construction to crafting custom outdoor living spaces, including the story behind his five NADRA awards this year. Key topics include: Insights into the NADR...

In this episode of the Fence and Deck Mastery Podcast , host Alex Danner sits down with Larry Collins , President of HFS Financial , to discuss the transformative power of offering financing options for contractors. With over 30 years of experience in the financial industry, Larry shares how HFS Financial is helping contractors close more deals, grow their businesses, and improve customer satisfac...

In this episode of the Fence and Deck Mastery Podcast , host Alex Danner interviews Jon Irwin , co-founder of Revive Media and creator of Revive Home Tips , with over 5 million followers across social media platforms. Jonathan shares his inspiring journey from running a construction business to becoming a social media powerhouse, helping brands and contractors transform their online presence. Key...

In this episode of the Fence and Deck Mastery Podcast , host Alex Danner interviews Zach Grist , founder of Piedmont Decks , a rapidly growing deck and outdoor living company in North Carolina. Starting his business in 2023, Zach has achieved remarkable growth, tripling revenue in just one year and crossing the $1 million mark—a milestone many contractors never reach. Zach shares insights on: Buil...

In this episode of the Fence & Deck Mastery Podcast , host Alex Danner talks with Scot Sheffield , National Sales Director of Wholesale at Fortress Building Products , a company recognized as one of Dallas’s Mid-Market 50 Fastest Growing Companies for two years running, with revenues under $750 million. Scott shares his journey from a construction worker and Marine Corps lineman to leading For...