Fence & Deck Mastery Podcast

Calvin Gray of Legendary Decks joins Alex Danner to share how he went from making $20 an hour to building a successful decking company in Utah. In this episode, Calvin talks about starting Legendary Decks in 2019, completing 45 jobs in 2020, growing to 3 crews, and building a business that now does around $1 million to $1.4 million in annual revenue. He also shares how 75% of his work comes from w...

In this episode from a Webinar replay, Alex Danner talks about: Why Paid Marketing is key to unlimited scalability in terms of lead flow for your Fencing and Decking Business The Paid Marketing Strategies that are working best in today’s market How to set up and structure your Pay-Per-Click Marketing Campaign for minimum cost per lead and maximum ROI KPIs, Tracking, Landing Pages, Campaign Structu...

Greg Cummings from Power100 joins Alex Danner to discuss what separates the highest-level CEOs in the home improvement industry, based on insights from 1,000+ contractor interviews. In this episode, Greg breaks down why growth, company culture, community involvement, and AI findability are becoming major factors for contractors who want to build stronger, more trusted businesses. He also explains...

 Jason Davoll from TimberTech joins Alex Danner to discuss TimberTech’s latest innovations, including aluminum framing, new decking and railing developments, contractor support, and the evolution of outdoor living products. Jason also shares insights from his 20-year journey with TimberTech and how the brand continues to support contractors through leads, training, loyalty programs, and product in...

Jon Benaglio of Deckmasters of South Florida joins the podcast to discuss how he built a premium decking company known for delivering high-end residential and commercial projects throughout South Florida. In this episode, Jon shares how his company stays booked months in advance, operates with a lean team of just 10–15 core employees, and consistently wins six- and seven-figure projects. He also b...

Mason Kuipers of Lakeshore Customs joins Alex Danner to discuss building a premier outdoor living company specializing in custom decks, lakefront transformations, and luxury outdoor spaces. Mason shares insights on using virtual reality for sales, delivering exceptional client experiences, building a strong team culture, and attracting high end projects. 🎙️ Guest: Mason Kuipers  🏢 Company: Lakesh...

In this episode, Alex Danner sits down with Brian Buresh from Buresh Home Solutions to discuss the mindset shifts, systems, marketing strategies, and leadership lessons that helped grow his company after years of being stuck at the same revenue level. Brian shares how investing in people, building strong company culture, implementing follow-up systems, using unique TV marketing, and differentiatin...

In this episode, Alex Danner sits down with Rachel Kroese and Randy Barger from mySalesman to discuss how contractors can qualify leads faster, reduce wasted sales appointments, and improve efficiency with instant online quoting tools. They break down how mySalesman helps fence and deck companies pre-qualify homeowners, automate lead workflows, improve speed-to-lead, and integrate with CRMs and ma...

What is covered in this webinar: - Gain a better understanding of your customer - Create better experiences for your customers - Avoid potential issues ahead of time - Reduce customer acquisition costs and drive long-term value If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com , or search for us on...

In this episode, Alex Danner sits down with George Hesse of North County Deck & Patio, who shares what it really takes to run a consistent, profitable outdoor living business for over two decades. George breaks down his unique business model, why smaller jobs outperform big builds, and how systems, efficiency, and strong sales processes have kept his company at ~10% profitability. You’ll learn...

In this episode, Alex Danner sits down with Dominic Vella of Fantastic Fence, a $10M fencing company built from the ground up. They break down how Dominic scaled from a single crew to 8 crews, the biggest bottlenecks at each growth stage, and why most fence companies struggle with customer experience—not product quality. You’ll also learn:  • How to turn past customers into repeat business and ref...

 In this episode, Alex Danner sits down with Jeff Wraley of Groundwork to break down how contractors can qualify leads faster, reduce wasted time, and close more jobs. They dive into video-based lead intake, improving speed-to-lead, and building a more efficient sales process that actually converts.  If you have any questions about your marketing, feel free to reach us out to the Fence & Deck...

In this Fencetech 2026 speaking session recording, Alex Danner, Owner of Fence & Deck Marketers, breaks down everything you need to know about LSAs, including: What Google Local Services Ads are and where they’re available How LSAs work and how to get started What it takes to rank in the Top 2 results How to take advantage of high-quality leads at low CPL Proven strategies to maximize your ROI...

Recorded live at the TimberTech and AZEK Exteriors 2026 Contractor Summit, this in-person session delivers a no-nonsense marketing masterclass built specifically for deck builders who want to win in their local markets. Marketing Masterclass for Deck Builders: How to Dominate Your Market breaks down what is actually holding contractors back from consistent growth and shows how to fix it using prov...

In this solo masterclass, Alex Danner walks fence and deck contractors through a complete blueprint to dominate 2026 using smart digital marketing. He breaks down how to set realistic revenue goals, calculate lead targets, and reverse-engineer your marketing budget. Then he dives deep into websites, SEO, Google Ads, Meta Ads, reviews, and more—with actionable timelines based on business size. You’...

Online reviews can make or break your fence or deck business—84% of customers trust them as much as personal recommendations. In this episode, Alex Danner breaks down the five key principles for generating consistent 5-star reviews, from creating world-class customer experiences to building a company-wide culture around reputation. You'll learn why "best known beats best every time,&quot...

Join Alex Danner for a money-saving conversation with Mark Dolan, payment processing expert from Tiger Payment Solutions, as they break down how fence and deck contractors can dramatically reduce or eliminate credit card processing fees. In this episode, Mark reveals: How contractors processing $1 million annually through QuickBooks are losing $30,000+ in unnecessary fees The difference between ab...

Join Alex Danner for an eye-opening conversation with Neil Adams, Social Media Marketing Director for Moso Bamboo Outdoor, as they explore bamboo as a revolutionary decking and fencing material that's changing the industry. In this episode, Neil reveals: How Moso Bamboo is priced at approximately half the cost of exotic hardwoods like ipe The unique Class A fire rating that makes it the only...

Join Alex Danner for an inspiring conversation with deck industry legend Bobby Parks, who successfully built and sold Peachtree Deck after generating over $2.5 million in annual revenue. Bobby shares his journey from building custom homes straight out of high school to becoming one of the most respected names in the deck industry. In this episode, Bobby reveals: How he transitioned from competing...

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner sits down with Bart Stuchell, founder of StoneDek Systems, to explore an innovative alternative to traditional wood and composite decking. Bart shares how he invented the Silka Grate system back in 2007—a revolutionary honeycomb subfloor that allows contractors to install natural stone, porcelain, pavers, and premium materia...

MENTION THE PODCAST TO GET $1500 OFF THE PLATFORM FEE! In this episode, Alex Danner chats with Brian Miller and John Gwaltney , founders of Outback Deck and creators of DeckMetriX. They share how they grew Outback Deck into a multi‑million‑dollar business, built a powerful software tool for deck & outdoor living contractors, and transformed their sales process—closing jobs on the first visit a...

In this episode, Alex Danner sits down with Scott Groschel , founder of SG Construction in California, to unpack his journey from digging post holes at 15 to becoming a multi-award-winning outdoor living contractor. Scott shares how he evolved from fencing to premium outdoor living builds, the systems he's implemented to navigate California’s complex permitting process, and how winning NADRA...

In this special LIVE episode recorded at DeckXLive inside the Legacy Decks Academy, Alex Danner delivers the ultimate marketing masterclass for fence and deck contractors. Whether you're struggling to get ranked on Google or unsure where to invest your marketing dollars, this session lays out the full blueprint—including proven tools, tactical tips, and real examples. What you’ll learn: The 5...

Barrett Pribyl shares how he went from building his first fence with a borrowed saw to growing Denver Fence Guys into a multi-crew operation with over 400+ five-star reviews . In this candid conversation with Alex Danner, Barrett explains how he scaled without debt, built a team that cares, and balanced business with his passion for hunting and family. What you'll learn: Barrett’s early days...

Shawn McAleer, founder of Deck Remodelers and winner of 72+ NADRA Awards , joins Alex Danner to share how he built one of the most recognized names in outdoor living. From high-detail craftsmanship to scaling across four states, Shawn breaks down his design philosophy, team structure, and lessons from 15+ years at the top. In this episode: From pressure-treated decks to luxury outdoor living How D...