Feed Your Brand

Are you stuck with writer's block, looking for your podcast's next topic? It may seem difficult at first, but it becomes a simple matter if you know the tips and tricks. Knowing your niche and audience goes a long way, and in this episode, Tom Hazzard shares a few more things you need to keep in mind. Tom analyzes what guests bring to the table when choosing topics and why you should keep your foc...

A lot of podcasters are creating video content. However, not all of them are optimizing it. There are benefits to uploading video content on social media, but there is a hidden power in embedding YouTube videos into your website. In this episode, Tom Hazzard explains how embedding videos into your blog posts or anywhere on your website can increase your engagement and attract more viewers. Stay tu...

Promoting everywhere isn't as good as being intentional and specific about where you're promoting and who you're targeting. In this episode, Hosts Tom Hazzard and Tracy Hazzard share intentional podcast promotion tactics you need to know if you want to succeed. Remember, time is way more valuable than money. Don't spread your time too thinly over platforms your core listeners don't use. Instead, f...

A lot of people are asking how tags are important for someone who is doing a podcast, or, indeed, if tags are important at all. Tom Hazzard jumps in for a quick client coaching call to discuss how tags came to be and how their role has changed as the internet changed. Join in and find out if tags are still relevant for podcasts, blog posts, and videocasts on YouTube. You might be surprised by the...

Consistency is key to success. If you want your podcast to reach more people, then you need to make sure you have consistent podcast titles. In this episode, Tom Hazzard discusses why your podcast title needs to be consistent across all platforms. Tom delves into the reasons why titles are often relegated to the backburner and why they shouldn’t be. He looks at keywords and why consistency matters...

There is a difference between livestreaming and video podcasting, and you can't just get your whole livestream and convert it into a podcast. There's some editing and preparations that need to be done beforehand. Learn a few tips and tricks on how to make repurposing your livestream into a podcast easier. In this episode, Tom Hazzard discusses how he and Tracy do livestreaming for their brand. Lea...

Why should you, a podcaster, start considering putting out video content, and what do you need to do just that? In this episode, Tom Hazzard breaks down which equipment you need to launch podcast video content and increase your exposure. Video is the currency of social media and is currently one of the best ways to attract listeners and expand your audience. Don’t have the budget for a complete se...

How you treat your brand is how your clients treat you. If you level up your podcast game and improve your show every year, so will your clients' treatment of you! Today, Tom Hazzard and Tracy Hazzard spill much-needed tips on how you can do just that. From making sure you present yourself the way you intended, to letting people find you in a sea of podcast shows, you'll find essential strategies...

You can help your audience sift through your content maze and make them more engaged listeners. All you have to do is to curate a favorite list from your episodes that would help them choose what to listen to! Tom Hazzard and Tracy Hazzard share valuable insights on how you could help your audience navigate your content and get a visual for what is working at the same time. Maybe not all your epis...

Is grounding your podcast episodes in time a good idea or should you make evergreen content? That is a difficult question to answer because both have their pros and cons. Join your host for the day, Tom Hazzard as he discusses which the better choice among the two is. If you're an aspiring podcaster, listen to today's episode and get ready for a lot of new listeners. Love the show? Subscribe, rate...

If you want to be seen as an authority, your podcast topic needs to be timely, on-point and relevant. So how do you choose the right topic? In this episode, Tom Hazzard and Tracy Hazzard get into podcasting 101 as they delve into how to plan and choose a podcast topic. They share the process they follow in finding and choosing a topic and talk about why you want your topic to be search engine opti...

Every business or organization that wants to maintain a strong online presence understands the need for proper website SEO tactics. Optimizing your website by putting relevant keywords in your front-facing pages is an excellent way to increase your online rankings. But as Google and other search engines continue to evolve, it's finally time for old-school SEO to retire. Tom Hazzard delves into the...

Word of mouth marketing is perhaps the most powerful strategy to find the right listeners for your podcast. But how do you translate that on social media and optimize it to skyrocket your listeners? In this episode, Tom Hazzard and Tracy Hazzard give you useful tips on how to increase engagement with your audience. With the power of social media platforms and the right tagging strategy, you can ge...

Video is the current helm of trends and viral content. Even podcasters, whose content is focused mainly on audio, are now venturing into podcast video marketing as a strategy to gain more traction and increase listenership. Tom Hazzard and Tracy Hazzard sit down to chat with today’s guest Whitney Lauritsen on everything you need to get that content started for your show. Tracy hands over the baton...

Writing is a key factor when it comes to building brand awareness and user engagement. Specifically when using captions and hashtags. Captions can give your users a little sneak peek into the main topic and attract new customers. Hashtags can boost user engagement by letting your users be a part of the conversation. By using these assets, your brand will grow immensely. Join your host, Tracy Hazza...

What are the four types of podcast guests you should bring to your show to grow your listener base fast? In this episode, Tom Hazzard and Tracy Hazzard discuss why you need to mix in different types of guests to your first 100 episodes. It's the best time to figure out which guests your listener would love to hear from. Evaluate your performance based on feedback and engagement. Once you nail down...

Optimizing your social media profiles is key to building a strong brand. When someone comes across you on LinkedIn, you want to ensure that you are getting their attention. This is just one big game in a crowded trade show, and your profile is your booth. How do you get and hold your audience's attention? Join Tracy Hazzard on today’s show as she shares the five easy ways to optimize your social m...

The podcast interview experience is a valuable one. And giving your guest a good experience means you will have a better show and a satisfied guest. In this episode, Tom Hazzard talks about the guest viewpoint and why the guest experience is so important for podcast interviews. Tom shares a recent experience where he was invited to guest on a podcast and gives his insights on the show. Tom then sh...

When we continuously grow our podcast businesses, we want to make sure that every aspect is perfect. If you’re looking for ways to get better engagement, then why not start creating podcast confirmation pages like the pros? Join your hosts, Tom Hazzard and Tracy Hazzard, as they guide you to a process that could scale your business up! They explain their tactics and the best practices so you could...

Are you wondering what the latest Apple Podcast Industry Statistics are? Listen to this episode as Tom Hazzard walks you through interesting numbers you need to know to level up your game. Apple is the dominant listening destination, and it hosts 98% of podcasts. If you want to stand out, you need to submit your podcast to Apple and meet their requirements. That'll make your show valid. Hop on thi...

Do you know what gets listeners to subscribe to your podcast? Listener engagement. That is what builds your brand and your subscriber numbers. This could be the fun little conversations on social media or using the right call to action. All of these things play a pivotal role in making your podcast a success. Join Tom Hazzard and Tracy Hazzard as they give you tips on how you can engage with your...

When you have a podcast, you must know that it’s very important for your name to stand out and pique the interest of your target market. How will you bring your words together to form something compelling for them? How do you build your podcast brand that makes it fun to check out? Join your hosts Tom Hazzard and Tracy Hazzard as they discuss effective strategies in building your podcast branding...

Are you considering guesting on podcasts? Or, are you taking every podcast guesting invitation that comes your way without a second thought? In today's episode, Tom Hazzard and Tracy Hazzard discuss podcast guesting as a marketing strategy and the benefits you can potentially get from doing them. Not every guesting opportunity will reap the rewards you need. It's important to establish the criteri...

While we always want our new podcast episodes to be fresh and relevant, our past episodes still have a lot of value. The back catalog is as great resource, especially for new listeners. In this episode, Tracy Hazzard and Tom Hazzard look at several ways to make the most of your podcast’s past episodes. They give several tips and describe what they do to leverage older content. Tune in to this info...

September marks the start of the fall season, but it also signals the best time for podcasters. The September Boost is a phenomenon in the podcast space where, year after year, we see a spike of listeners. In today’s bonus episode, Tracy Hazzard gives you quick tips and tools on how to make the most of that surge. Tune and get strategizing on how to take your show to the next level this September!...