Feed Your Brand

Are podcast advertising rates worth what it’s doing to your audience growth? In this episode, Tom Hazzard and Tracy Hazzard weigh in on low-paying podcast rates and how it affects podcasters and brands alike. Nowadays, podcasting is the only thing that’s working anymore. Brands need to see the value of podcast ads, and podcasters should get to set the rates for their show with the value they offer...

How do you make a show that millennials will love? Tracy Hazzard talks with Alexandra Hazzard, the Chief Operations Officer of Podetize, and Cody Hanify, who works at the Sales Department with Tom. They discuss how millennials value honesty and community most of all. If you could be vulnerable in your podcast by sharing your personal experiences, they would love to binge-listen to you. It’s also i...

Your website is an integral part of your platform as a podcaster. To track the growth and the success of your show, you have to monitor your podcast and website analytics. So, how do backlinks come into play? Are they still relevant in 2022? Tom Hazzard takes over this episode to talk to you about how to get valuable backlinks and avoid bad links that can penalize your site. Tune in as Tom dives d...

Should you do a short-season podcast? Is the effort worth it, and how many episodes should you make? Tom Hazzard answers these questions for us in this episode as he delves into short-season formats and podcasting. Tom looks at the pros and cons of seasonal formats and how to make these formats work for you. Tune in for more lessons on building your listener base and loyalty as you feed your brand...

Podcast length is a hot topic, especially for people new to podcasting. So what is the ideal podcast length if you want to win over new listeners? Tom Hazzard and Tracy Hazzard explore these questions and more in this episode. Tom and Tracy look at the things that influence episode length and how you can determine the right episode length for your podcast. Tune in, and don’t miss out on the answer...

What is brand reputation management? First of all, this is not something you want to have to deal with, but it’s good to have the tools necessary to combat it when worst comes to worst. In this episode, Tom Hazzard and Tracy Hazzard share the top dos and don’ts to help you develop an effective podcast brand reputation management strategy. Everything you do or say online leaves a footprint, and it...

Your voice is the core of the episode, and the best way to convey your message is through a good set of audio equipment. Like any host, you would want your recordings to go smoothly. Technical issues are inevitable, but they would be the last thing you’ll worry about when you invest in the best podcasting audio equipment. In this episode, Tom Hazzard talks about the importance of quality audio in...

Hosting a podcast is not easy, but taking on a guest is even ten times harder. Your audience expects an open and honest discussion in every episode, but it takes a lot of work and trust to get to that point. Tom Hazzard and Tracy Hazzard are back to talk about pulling out and maximizing great discussions with your guest. Tom and Tracy recall their past experiences and the times they struggled most...

Almost no two podcast co-hosts think about splitting up when they’re just starting their show. The excitement of creating amazing content together can easily make you think you’re going to do this together. But things don’t often turn out that way. Whatever the cause, co-hosts do split, and it often causes problems as to who controls the podcast. If you want the show to remain in your hands (or in...

How do you find the perfect timing to advertise on your podcast? Is it right off the bat? Or is it after a few episodes in? We take a stab at answering these questions and more as Tom Hazzard and Tracy Hazzard dissect podcast advertising. They look at several factors that podcast hosts need to keep in mind when it comes to monetization. Tom and Tracy also share insights and their own experiences w...

Are you an avid podcast listener? If so, you might just have the one thing you need to start a successful podcast. Listening is an integral part of taking in information, and in turn, relaying that information to others. Podcasts are one of the best ways to get your voice out there and reach people with the same values and goals as you. Podcast veterans, Tom Hazzard and Tracy Hazzard, share with u...

Having strategies, tactics, and timelines in place are important when you start your podcast business. And when you've done it long enough, these naturally become part of your foundation. But what if there are events that ask you to move around your foundation? A movement or a cause that just hits a certain time in your timeline, disrupting your entire tactic? Should you change? In this episode, T...

Getting your podcast ready for launch and for the outside world can be a stressful time. Yet, with a little forethought and access to a few proven strategies, you can make this process a breeze. Join Tracy Hazzard as she walks us through these tips and tricks to make your pre-launch easier. Tracy covers everything you need, from social media posting, marketing your episodes, and even email listing...

Authenticity is one quality that all of us look for, be it in business, our personal relationships, and even in in the media we consume. So the question is: how do we become authentic instead of just fake famous? Tracy Hazzard dives into this as she analyzes the cost of inauthenticity in the podcast space. Tracy deep dives into what you can do to build your audience without relying on inorganic an...

Ever wonder what goes behind podcast recordings? How are they being published and when are they actually available on different platforms? In this episode, Tom Hazzard and Tracy Hazzard answer all your questions and debunk myths and misconceptions about podcasts. Whether you’re simply curious about the whole process or looking to launch your own channel, Tom and Tracy have the answers for you. Lis...

As a podcast host, are you asking the right opening interview questions? These are crucial because they will drastically affect how your show will go. Listen to this episode as Tom Hazzard and Tracy Hazzard as they discuss the importance of maintaining control in your introduction and how to pique the interest of your listeners. They explain every powerful tactic and technique that will help you b...

For most podcasters, joining a podcast network is a great idea. It is one great strategy for many to improve advertising techniques, increase audience reach, and target a specific niche. Tom Hazzard and Tracy Hazzard discuss how to achieve these things by joining a community of podcasters, bringing your show to new heights. They also talk about the other side of podcast networks by highlighting th...

Do you know you can repurpose livestream content as a podcast episode to save time? In today’s episode, Tom Hazzard and Tracy Hazzard give practical tips on how you can do that. The key is to make a strict standard operating procedure with your editing team. You can also record separate intro audio then piece out your story to make it more palatable for your podcast. Do you want to get every littl...

The holidays are here, and podcasters are again faced with the dilemma of a holiday podcast schedule. Should you take a break or should you stay with the regular schedule? In this episode, Tom Hazzard and Tracy Hazzard breaks down how you should plan your episodes for the holidays. They list down important reasons on why you need to stay consistent and offer practical tips on how to do just that....

Should you use your podcasts to build an email list? Is email marketing the right strategy for you? Tom Hazzard and Tracy Hazzard help you answer those questions in this episode of Feed Your Brand! Email is one avenue to get in touch and connect with your audience. But it would be best if you had the right strategy and structure for your goals to make it work. Listen in as Tom and Tracy dive deep...

People only remember 10% of what they hear, so listening to a long URL in the middle of a podcast is a big no-no. You want your URL to roll off your tongue, short and sweet so that people can easily find you. Proper URL usage is very important, especially when dealing with advertisements and sponsorships. Join your hosts Tom Hazzard and Tracy Hazzard as they talk about the most effective way to me...

WordPress makes blogging and podcasting much easier. And plug-ins are part of what makes publishing blogs and podcasts a breeze. In this episode, Tracy Hazzard brings Alexandra Hazzard, COO of Podetize, Inc., to talk about how they can help up your game. Alexandra takes a look at five useful WordPress Plug-ins they just can’t blog (or podcast) without while giving us the lowdown on these plug-ins,...

Advertising on podcasts and shows are a great marketing tool, and effective podcast advertising means improved conversion of your listeners, increasing sponsor reach and adding a tidy sum to your profits. In this episode, Tom Hazzard and Tracy Hazzard analyze podcast advertising and promotions to show us what works and what doesn’t. They share their strategies in crafting and deploying ads and pro...

Every podcaster wants a successful show. However, there are some basic things every podcaster should do that not everyone is doing! Tom Hazzard is here to tell you the three fundamental tips on improving and promoting your show. Doing these three things will help you boost your show and increase your engagement on your site. Stay tuned to learn more about how to make the most of your content and r...

How can you drive more people towards your show? An easy answer would be to get any of the three: sponsors, partners, or affiliates. Tracy Hazzard rocks this episode by discussing how you can build your brand while still being in control of your show. Take control of everything but you have to be careful of the pitfalls. Also, learn how you can even be all three by yourself. Learn all of that in t...