Feed Your Brand

Programmatic advertising is a widely known term in marketing these days. At first, it sounds like an excellent opportunity of monetizing a podcast. But is it really what your brand needs? In this episode, Tom Hazzard explains how programmatic ads impact audience behavior and experience, which is actually not that great when implemented in most niche podcasts. Tune in as we peel back the curtain on...

Inviting great guests and producing engaging episodes are not the only requirements to build a strong podcast following. You must also be wary of negative SEO that could destroy your online presence. Tom Hazzard and Tracy Hazzard share tips on addressing black hat SEO tactics, malicious posts, and content hijacking that could mess up your podcast’s online reputation and rankings. They explain how...

You’d think that a topic like determining explicit content in a podcast is straightforward, but it has a lot of nuances that even seasoned podcasters can misunderstand. In this episode, Tom Hazzard explains why we need to understand Apple’s explicit content guidelines and takes a deep dive on how to navigate it. Universally speaking, podcasting is a safe haven or free speech. There is no broad con...

Maintaining a regular posting schedule for your podcast is essential in attracting a dedicated following of loyal fans. How do you ensure that you’re going to regularly show up for your listeners without imposing too much on your personal schedule? For most podcasts, batch recording is this critical piece. In this episode of Feed Your Brand, Tom Hazzard explains the massive benefits of recording y...

1Aside from inviting interesting guests and crafting an engaging discussion, podcasters must constantly keep their enthusiasm at high levels. If podcasting energy is way too low, expect the audience to get bored and jump into other shows instead. Tom Hazzard and Tracy Hazzard share tips on how podcasters, whether they are doing a solocast or co-hosting with another person, should improve on this a...

Every show you are on is a great boost to your credibility. That is why being a guest on other people's podcasts doesn't have to end when an interview ends. You can compile them for all your listeners to see and even keep track of! How can you do that? Tracy Hazzard and Tom Hazzard introduce ShowCastR, a showcase player that shows all the podcast episodes you've been on. In this episode, they dive...

If you're a podcast host guesting on other podcasts for interviews or if you're a guest getting interviewed, you always want to make the most out of that interaction. In this episode, Tracy Hazzard shares the most effective ways to reuse your podcast guest interviews to boost your social power and social value. There are many ways to maximize how you use the content you're in, and reusing them is...

In the last couple of years, especially with the pandemic, everybody has gotten used to using remote podcast recording tools like Zoom, Google Meet and Microsoft Teams. But now, as we’re emerging from isolation, the opportunity to record podcasts in-person is opening up for us. Which is better, in-person recording or virtual podcast recording? Tom Hazzard flies solo in this episode to explain the...

We always know that podcasting is a journey. Along the way, we may find that our directions could change. We either want to explore other areas or expand. Suffice to say, our show is not anymore congruent with the path you want to take moving forward. And that is alright. What you need is a rebranding! In this episode, Tom Hazzard addresses this part of your podcasting journey and answers multiple...

If you're a podcaster and haven't been paying attention to your show description, we're here to blow your mind. In this episode, Tom Hazzard and Tracy Hazzard break down the extreme importance of podcast show descriptions. The power of SEO doesn't stop at your titles. It'd be a shame if your target audience isn't finding your show simply because it isn't searchable. You have to make sure you're ma...

What are helpful tips to help you increase engagement with your listeners? Listen as your guest host, Cody Hanify, shares valuable insights on why scripting your show can disconnect you from your target audience. Cody works internally with the sales department for Podetize. He is a podcaster, stage actor, and short film producer. In this episode, he discusses tips on preparing for your show to the...

Many businesses have jumped into the podcasting scene to create meaningful connections with their audience. They build their brand and market trust one episode at a time, pushing their venture to the next level. Tracy Hazzard, Scott Kelly, and Erik Huberman join forces in this webinar episode to discuss how to utilize podcasts for this purpose. They explain how it can give you higher ROI, gain pos...

Is it realistic to expect millions of podcast downloads? Or is it too good to be true? There are a lot of misleading numbers out there, so Tracy Hazzard and Tom Hazzard dedicate this episode to put some perspective on this issue. There are a lot of coaches out there who promise millions of monthly listeners and downloads for your podcast. That’s a big red flag! Even top podcasters like Joe Rogan w...

Ever had that moment where you could use a tip or are reminded of a good quote you read or heard somewhere but can't seem to place where you heard it or which book it was from? We spend a lot of time finding good content, and they would serve us better if we remember them when we need them. But now, we can. With Brain Bump! Creator, Mark Herschberg, talks about the app's features that allows creat...

As a podcaster, you know that producing a high-quality show is important. But you may not realize that transcribing your podcast can be just as valuable. There are several reasons why transcribing your podcast is a good idea, and there are a number of transcription tools you can use. That is what Cody Hanify, Podcast Strategy Booking & Social Promotions Manager at Podetize, talks about in this epi...

You want more audience engagement to boost the brand recognition of your show. You need crucial tips to help increase your podcast listeners. Listen to Tom Hazzard and Tracy Hazzard as they discuss how you can create a podcast playlist that attracts binge listeners. They dive deep into highlighting episodes, creating categories, and providing value to them. How will you repurpose your show and cre...

If you haven’t already streamlined your podcasting process, you might miss out on some key growth opportunities for your show. In this episode, Alex Sanfilippo joins Tracy Hazzard to discuss how you can do just that and achieve your podcasting goals better. Alex is the host of the top-rated podcast called Podcasting Made Simple. He is also the founder of PodPros.com, a software company focused spe...

An inviting podcast intro is what hooks your listener—be it a binger or a newcomer—into listening to the rest of your episode. In this episode, Tom Hazzard and Tracy Hazzard share their practical tips and insights on how you can create an intro that brings people in. They cover everything from the length of the intro, the music, the voiceover, and the content. Plus, learn about an exciting new fea...

Join Tracy Hazzard on today’s Feed Your Brand Masterclass episode as she breaks down how you can promote and boost your podcast using LinkedIn Newsletter and Smart Links. You probably already have a LinkedIn account and connections, so why not make the most of it by turning it into an avenue to gain more traction for your website? Get all the tips and practical advice on how to do just that by tun...

There are indeed so many ways to use a private podcast. Whether you are a solo- entrepreneur or a larger business, it's unlimited. Today, Raphie Wagner, a Certified Strategist Program Manager at Podetize, shares ways to use a private podcast for your business, work culture, and marketing. A podcast strategist and consultant with a demonstrated history of working in the podcast production industry,...

Multistreaming is one of the methods to not only increase engagement but widen your podcast audience as well. But what is the best tool for your podcast? In this episode, Sales Associate and Podetize's Business Development Strategist Cody Hanify takes over as guest host to review a new multistreaming software tool, Restream. IO. Originally founded by Andrew Surzhynskyi and Alexander Khuda in 2015...

Does podcast sound quality matter? Yes. Why? In this episode of Feed Your Brand, Tom Hazzard discusses just how your audio impacts not just the quality of your podcast but also your message. Tom emphasizes that you don’t need to spend thousands of dollars on professional equipment to get the quality you want. Tune in as he shares tips and tricks that will propel your podcast audio to the level you...

Guest booking is one of the most essential aspects of running a podcast. You need to make this process as friction-free as possible. This means having your Zoom settings all set, your homework fully researched, and your guest's information written down. Join Tom Hazzard as he shares some easy-to-do tips so that you can provide your guests with the best podcast experience. Discover some Zoom tips f...

Do you know that TikTok is THE fastest growing social media application? That’s only one of the many reasons why you should add TikTok to your podcast marketing plan. Hosts Tom Hazzard and Tracy Hazzard sit with Whitney Lauritsen, a podcaster, social media advisor and wellbeing content creator. Whitney shares how TikTok is a place to create authentic bite-size video content that’s fast-paced and b...

A special guest takes over today’s episode! Cody Hanify works internally with the sales department for Podetize. He is a podcaster, stage actor, and short film producer based in Orange County, California. In this episode, Cody reviews the new Clubhouse App called Clubdeck, a third-party desktop app described as the “super powers for content creators on Clubhouse” by its creators. Listen to learn a...