Feed Your Brand

Podcasting is not something you master from the start. You can only grow along the way. Unfortunately for some, this means having to go through a number of podcast hosting companies. But switching to another can not only be quite tedious but also detrimental if not done right. In this episode, Tom Hazzard and Tracy Hazzard provide a smart guide to help you switch your podcast host without losing l...

Your podcast guest funnel, when done the right way, can double your success. It will allow you to attract guests and clients, making your show and business both desirable and reputable. In this episode, Tom Hazzard and Tracy Hazzard share their five basic steps (and one bonus tip) in building their own powerful podcast guest funnel. They discuss how serving others rather than simply selling to the...

Are you planning to revamp your podcast website? Or perhaps you already did? Either way, you may find it valuable to check whether you have done it properly or not. Sometimes, unbeknownst to many, you could have done something that may be killing your discoverability or tanking your website analytics. Before you fret, allow Tom Hazzard to cover for you in this episode. He unveils the secrets no on...

Conventional wisdom exists because it works. But that doesn’t mean you can’t break a few rules here and there to stand out. This works in podcasting as much as it does in other areas like art. While there is a lot of merit in following best practices, it is often helpful to experiment with unique podcast strategies to see what you can use to expedite your show’s growth. But you can just break rule...

Do you need to copyright your podcast show name? If you ask a lawyer, you know the answer will be yes, but it’s a lot more nuanced than that. Things like patents and trademarks take a lot of effort and money to do correctly. Are you really serious about podcasting? Are you putting enough effort to make it valuable enough to justify the cost of copyrighting? In this episode of Feed Your Brand, Trac...

What happens when someone decides to put out a podcast show with a similar name as yours? This stuff does happen, and platforms like Apple allow it to happen because whoever it is that’s copying your name isn’t necessarily breaking any copyright laws. Having a duplicate podcast show name can be frustrating, but is it really as bad as it sounds? What can we do about it? Should we even do anything a...

Under very specific conditions, being associated with a radio network can be beneficial for your podcast. But this is quite rarely the case. Too often, podcast network branding can do more harm than good to your show. With the work that they do at Podetize, Tracy Hazzard and Tom Hazzard have gained an in-depth understanding of how these podcast networks work. In this episode, they help us discover...

Is it really possible to convert podcast fans into active subscribers? Compared to most other media, podcast subscribers are some of the most passive subscribers out there. Most would likely just pick your episodes that interest them the most. Even binge listeners don’t necessarily take action and do business with you, whatever it is you’re doing. So how is it possible to turn them into active sub...

Of all the things that can possibly give you a headache about your podcast, podcast copyright is probably on top of the list, especially if you haven’t given it a lot of attention for a long time. While it’s a great idea to use images and music to make your podcast more engaging, it’s a given that you should have the rights to those media before using them. A lot of lawyers and other people would...

Many aspiring podcasters fail to launch their shows even after weeks or months of planning. Overcoming barriers in starting a podcast is certainly challenging, but it is never an impossible task. Tom Hazzard and Tracy Hazzard share three effective strategies for getting past the development stage and finally releasing your episodes. They discuss how to present yourself professionally, try working...

Doing guest interviews is recommended for your first 50 podcast episodes to grow your following and audience reach. But after getting past the 50-episode mark, it is advisable to focus more on solocasts and topic-driven podcast episodes. Tom Hazzard and Tracy Hazzard explain how this discussion format lets you share more about yourself and create a deeper connection with your listeners. They prese...

Consistency begets consistency. If you wish your audience to continue tuning in to your podcast, then you should maintain the same commitment to producing the episodes they’re expecting. In this episode, Tom Hazzard dives deep into this single most important issue and aspect of podcasting: consistency. He provides real life samples and context that highlight the importance of being consistent in p...

To guest on a podcast is one thing but to become the show’s guest host is a different level of value add altogether. Have you heard of podcast swap? It’s a term in the industry for when podcast hosts swap and guest on each other’s show, taking the reins to a different audience. In this episode, Tom Hazzard and Tracy Hazzard break down the things you need to know about podcast swap and the value it...

With so many podcasts available today, it's essential to optimize your searchability and stand out from the crowd. In this episode, Tom Hazzard delves into the keys to boosting your podcast show's visibility and attracting more views. He shares three search keys that can help you achieve just that. From understanding search algorithms to optimizing show descriptions, Tom covers the essential tacti...

Podcasts have become the most efficient safe haven of free speech these days. But when attracting sponsors to your show, you may have to review your topics and the way you approach your entire production. Tom Hazzard and Tracy Hazzard present practical tips on getting the right sponsorship for your podcast. They explain how to design your show structure according to your target sponsors, the optim...

Are you a podcaster who's looking to find the perfect guest for your show? Do you want to make sure that each guest you choose is a good fit for your podcast and the type of content you produce? Then PodMatch might be for you! In this episode, Tracy Hazzard  explains what PodMatch is, how it works, and whether it's worth using. PodMatch connects speakers with producers based on what they're lookin...

With OpenAI and ChatGPT, the world of AI-generated content is about to begin. ChatGPT can actually learn from its mistakes and constantly improve with its reinforcement learning. While that sounds great, that does not spell the end for human-generated content. At the end of the day, people can still tell if something is fake or AI-generated. Your own human voice is still going to be much more powe...

Podcasting is one of the most powerful tools for building your brand. But if you've ever been a podcast host, you know that it doesn't always come easy. In this episode, Tom Hazzard and Tracy Hazzard show you why podcast hosting companies quit and what you can do to avoid it. The truth is that when you run a podcast business, you're responsible for everything from how your content looks to how fas...

Tom Hazzard and Tracy Hazzard are going to share why they use the rule of three when measuring Podcast Marketing ROI. Because how do you measure the ROI of your intangibles for your podcast? How do you measure how many listeners you have, and what's actually making them come back? And are you just going to quit if you don't get the numbers you want? These are some of the questions you should be as...

One of Tom Hazzard’s clients asked for his help about recovering a lost podcast video. Thankfully, Tom knows the solution for such an issue, and he now shares it to everyone. In this episode, he explores the amazing features of Zoom that can be used to record podcast episodes without the risk of losing it forever. Tom also explains how to use the application’s technical capabilities to showcase yo...

Podcasts are one of the most efficient platforms to integrate your product promotions into. But if you do this in an unnatural and annoying way, you will bore your audience to death and push them away from getting your offers. Tom Hazzard and Tracy Hazzard share practical tips on making effective product promotions without actually selling from your podcast. They discuss how to present your offers...

In this day and age of social media, it may seem smart to have your presence be felt across its many platforms. After all, the wider you cast your net, the more you can attract, right? But what if we tell you that this is not wise advice all of the time, especially when you are still starting out as a podcaster? In this episode, Tom Hazzard and Tracy Hazzard discuss why you should begin your podca...

At some point in our podcasting journey, we stumble upon some creative blocks that often keep us stuck from producing at our best. These blocks could happen at the beginning of your journey or in the middle. Either way, they disrupt our flow, pulling us out of that momentum, and, worse comes to worst, podfading happens. The good thing is you’re not alone in feeling these things. Tom Hazzard and Tr...

Are landing pages really that helpful to our businesses? Did we really increase our audience through it, or did it perhaps only annoy them and make things worse? In this episode, Tom Hazzard and Tracy Hazzard discuss all things about podcast landing page, what it really does for your business, and what its best components are to achieve the best results. Tune in to learn the dos and don'ts when cr...

If you are producing outstanding podcast content, you might as well make sure that it possesses long-term residual value. One of the most effective ways to accomplish this is by creating your own podcast website and doing consistent blog creation. Tom Hazzard explains how turning your episodes into keyword-rich verbal SEO blogs can generate tremendous traffic even months or years after publishing...