Feed Your Brand

The year is almost at an end, filling us with the spirit of thanksgiving—of simply giving thanks to the people who have helped us through this year. As podcasters, those people are your podcast listeners. Just as it is important to provide them with great content, we must not forget to show our appreciation for them. In this special episode, Tom Hazzard and Tracy Hazzard share how you can say than...

Growing an audience and finding a steady stream of guests are two of the biggest challenges every podcaster has, especially for those who are just starting. They may seem to be unrelated problems at first, but what if you could hit these two birds with one stone? Enter podcast guest swapping – the power move that will help you unleash the power of audience sharing. In this episode of Feed Your Bra...

Paid advertisers are essential in keeping your podcast alive and running, but you cannot simply get hold of them just by waiting around. Tom Hazzard and Tracy Hazzard present some valuable tips on maximizing your podcast revenue. They talk about the ideal episode length to run advertisements on, the best place to put ad spots, and why host-recorded ads perform way better than other forms. They dis...

Unlock the potential of your podcast's reach and engagement by mastering the art of leveraging press articles for effective promotion. In another Coaching Crasher episode, Tracy Hazzard sits down with international content expert and business owner, Sara Diehl. With expertise in content marketing and entrepreneurship, Sara helps clients looking to gain exposure and establish their voice and brand....

Now you have a show up and running, but how do you make sure it doesn’t halt on its tracks? You are the single most important thing that determines whether you keep that podcast momentum or not. It’s all about self-discipline and accountability. But as we know all too well, these things are a whole lot better said than done. We all have our personal hurdles to really showing up consistently for ou...

Ads are an important part of any podcast show, especially if you wish to monetize. But what is an effective ad placement that can get you a high conversion rate? In this episode, Tom Hazzard and Tracy Hazzard point you to the untapped potential of post-roll podcast advertisements. Did you know that there is a very high conversion rate to post-roll ads for psychological reasons that you may not hav...

Live podcast launch events are a surefire way to generate the buzz for your show, but only when you do it right. How can you fill your event and captivate your audience, keeping them at the edge of their seats for what you have to offer? Tom Hazzard and Tracy Hazzard have you covered. In this episode, they give you tips to plan and host memorable live podcast launch events. And no, this is differe...

Collaboration on social media isn’t just about growing your audience; it’s about creating a genuine community that fuels your podcast’s success. Are you ready to take your podcast promotion to the next level? Tom Hazzard and Tracy Hazzard interview Angie Lile about the power of social media collaboration to boost your podcast’s promotion. In this episode, Angie discusses how to build an authentic...

There is a lot of power in being found through search engines. That is why doing good SEO is paramount, not only in ensuring you’re creating search engine-worthy shows but also in booking search-engine worthy guests. In this episode, Tom Hazzard and Tracy Hazzard break down the ways you can find guests who rank high and align and match with you. They share a step-by-step guide to help you identify...

As the second largest search engine behind Google, YouTube is undeniably the platform you should take advantage of. But different platforms have different sets of rules you need to know to win the game. If you want to increase your podcast’s visibility on YouTube, then this episode is for you. Fran Asaro, the President of Thrive Anyway and the Founder of The Senior Tuber Community, joins Tracy Haz...

Can AI tools grow your podcast and free up your time? The answer is not as straightforward as it seems. AI is certainly helpful in some areas of podcast production and promotion. But does it really save you time? As with any other software, we need voices of experience to give us the verdict, and Tracy Hazzard and Tom Hazzard are here to share theirs. Tom and Tracy have been dabbling around with v...

It’s great to see numbers that tell us how our show is doing in this complicated podcast ecosystem. But many of these numbers are misleading, to say the least. Take podcast downloads for example. A closer examination would reveal that it doesn’t really mean what most of us think it means. And that goes for almost every single metric out there. In this episode, Tom Hazzard and Tracy Hazzard break d...

No matter what you want to do, whether it's to make money from advertising, make money from your own things, get people to subscribe to you somewhere else on social media, whatever your goals of your podcast are, if your podcast listeners don't listen all the way through, it's not going to work. Our goal as podcasters is to make people listen to the whole thing, not just skip around specific times...

Podcast guesting is a fabulous way to grow your business or your show. But a lot of things can go wrong as you go about pitching yourself to the shows you want to be a guest on. In this episode of Feed Your Brand, Tracy Hazzard and Tom Hazzard share some of the worst podcast guest pitches that they have ever received and explain what they did wrong. If you're trying to guest on other people's podc...

As a podcaster, your voice has a lot of power to build trust with your listening audience. You can take that trust to a different level with a code of conduct. In this episode, Tom Hazzard and Tracy Hazzard discuss crafting a code of conduct to foster trust with your podcast audience. They break down what it does to your show and credibility and who can best benefit from it (Is it self-serving? Is...

No one would listen to or even discover your podcast if you will not do the work to increase its visibility. However, podcast publicity is way different than promoting a book or starting a new business venture. Tom Hazzard and Tracy Hazzard talk about the niche publicity approaches to make your podcast known to the public. They discuss the importance of launch events, the impact of podcast swappin...

As podcasters, we generate episodes upon episodes of content. What is stopping us from putting them together into a book? In today’s show, Tracy Hazzard has over a special guest for a rare Coaching Crasher episode. She sits down with none other than an expert in publishing and the host of the Promote, Profit, Publish podcast, Juliet Clark. Together, they discuss why you should consider podcast-to-...

Discover the ultimate guest promotion tactics to skyrocket your podcast's success on this week's episode of Feed Your Brand with Tracy Hazard and Tom Hazzard. Unveil the power of Ego Bait and how it can exponentially grow your listenership by leveraging your guests' audiences. Learn the art of website embed codes for cross-linking and website impact, coupled with the right social media tagging str...

Podcast predators lurk in the shadows, preying on the dreams of aspiring podcasters. They promise instant success but deliver only disappointment and deception. In this eye-opening episode, Tracy Hazzard and Tom Hazzard dive into the murky world of podcast predators and uncover the deceptive tactics used to exploit unsuspecting podcasters. They break down how podcasters can identify the red flags...

With the constant rise of video content, you can be missing out as a podcaster if you don’t convert your show to video. Where else will you upload it than on a platform with 2 billion active users? On YouTube. In this episode, Tom Hazzard and Tracy Hazzard dive deep into the fairly new YouTube Podcasts. They break down the things you need to know to decide if it’s worth your time or not. Should yo...

You now have a good idea of what content to share on your feed, but how do yo get people to actually stop scrolling and read what you have to say? In this episode of Feed Your Brand, Tom Hazzard and Tracy Hazzard share a guide to crafting visually stunning posts on social media to capture your audience's attention and drive unprecedented engagement for your posts. Discover the secrets to stopping...

Maximize your podcast's reach by optimizing the search algorithm. Join hosts Tracy Hazzard and Tom Hazzard as they unravel the power of the podcast algorithm and reveal how you can be seen, heard, and found by your ideal audience. In this episode, Tracy and Tom share their fascinating insight into the three key search criteria in podcast directories that many well-established podcasts often miss:...

Transform your podcasting journey by bridging the gap between recording and publishing. Don't let delays dim your energy or hinder your success. In this episode, Tracy Hazzard and Tom Hazzard tackle a common challenge podcasters face: managing the time gap between recording a podcast episode and its subsequent publishing. From the get-go, Tracy and Tom emphasize the importance of avoiding lengthy...

They say you only have a few seconds to make a memorable impression. In podcasting, the very first thing your listeners hear can make or break you. What better way to truly capture them than a great hookline? In this episode, Tom Hazzard takes us on another podcast marketing tactic: crafting hooklines that engage and convert listeners. Hooklines, or as some people know it as cold open, are what yo...

By redefining your podcast categories, you're not just finding your place; you're claiming your space in the podcasting universe. It's the key to unlocking untapped potential, fueling discoverability, and propelling your show to extraordinary growth. Welcome to another exciting episode of Feed Your Brand with your hosts, Tom Hazzard and Tracy Hazzard. For this episode, they discuss how redefining...