Feed Your Brand

Hey YouTube newbies! Want to turn those casual viewers into cheering fans? This episode is all about unlocking YouTube's secret weapons: info cards and end screens! YouTube mentor and specialist Fran Asaro shows us how to leverage these features and hitting that "next video" button. Plus, there's some insider info on becoming a YouTube Partner (think fancy new features!). Join us and get ready to...

Podcasters making guests pay to be on their show is not an entirely unacceptable idea. Whether you should do it or not is on a case-to-case basis, and Tom Hazzard is here to discuss its major pros and cons. Tune in as he presents some of the best situations where making guests pay is highly recommended, and several circumstances when doing it is a big no-no. On the other hand, Tom also talks about...

Feeling bombarded by "join our network" offers? Hold off on hitting accept! This episode equips you to navigate the world of podcast networks, helping you to create one that actually provides value and makes money. Tom Hazzard exposes red flags to watch out for, like networks charging YOU to join or taking control of your show's ownership. But it's not all bad news! He also reveals what a good net...

Thinking of switching hosting companies? Don't let your website become a statistic! We've all heard the horror stories: lost stats, duplicate feeds, broken links, and missing podcasts. Don't let a smooth transition turn into a traffic nightmare. Learn how to avoid these common pitfalls and ensure your website stays healthy and happy in its new home. Tune in as we cover hosting horror stories and a...

Tired of juggling multiple platforms for your podcast? Podcast websites can simplify your life! They not only make website creation a breeze, but they also become your central hub. Imagine hosting your podcast, website, and blog all in one place. Plus, they handle publishing to popular platforms like iTunes, Stitcher, and Google Play – all at once! But with so many options, choosing the right podc...

Feeling lost in a sea of podcast recording platforms? Don't worry, you're not alone. There are a vast number of options available, each with its own strengths and weaknesses. We'll navigate the pros and cons of different platforms to help you find the perfect fit for your podcasting needs. We'll also share some expert recommendations to guide your decision. Join Tom Hazzard as he breaks down the o...

Sharing your podcast on social media opens the door to listener engagement and comments! But how do you navigate the good, the bad, and the... well, the strange? Join Tom Hazzard and Tracy Hazzard as they teach us how to respond to positive feedback, handle negativity, and leverage comments to boost engagement and visibility. By strategically managing comments, you turn casual listeners into engag...

Imagine a world where your podcast newsletter gets opened with excitement, not deleted with a sigh. Get rid of those boring newsletters that no one reads as Tom Hazzard and Tracy Hazzard discuss how they use rasa.io, an AI-driven newsletter, to keep their podcast community engaged. They talk about the challenges of traditional newsletters and how AI helps them curate content, personalize the exper...

If your podcast production feels all over the place, then perhaps you need to look closely at your podcast scheduling. Once you get this simplified, everything else becomes easier. In this episode, Tom Hazzard and Tracy Hazzard dive deep into the art of podcast scheduling, simplifying the process and streamlining the booking calendar. They outline an eight-step process, emphasizing the significanc...

If you have taken your show to YouTube, then you are in for an episode that will have you drive your subscriber growth. Join Tracy Hazzard and Fran Asaro in this episode as they dive deep into the intricacies of YouTube engagement and content strategy. With Fran's expert guidance, they explore the importance of fostering genuine audience connections through likes, comments, and subscriptions, debu...

In a world inundated with profit-driven schemes and misleading promises, Tom Hazzard and Tracy Hazzard offer a refreshingly honest perspective on the realities of podcast monetization in this episode. Join in as they challenge the status quo and provide you with practical insights into what truly works in the ever-evolving landscape of podcasting profitability. Discover why blindly following tradi...

There are a lot of changes happening over at Apple. If you don’t pay attention, you’ll find yourself wondering what happened to your stats the next time you look at them. Tom Hazzard and Tracy Hazzard have you covered in this episode as they dive into the recent changes in Apple’s new podcast regulations. They unpack how these changes throw a wrench into download numbers, listener habits, and the...

Ever wonder why very few of your podcast listeners reach out to you even if you have a decent number of plays on Apple or Spotify? It may simply be because, despite their best efforts, they can’t find a way to reach you at all! It might be that your email isn’t showing up or they aren’t being redirected to your landing pages at all. In this episode of Feed Your Brand, Tom Hazzard and Tracy Hazzard...

Every piece of your podcasting puzzle slotted in the right place is one step closer to success. In this episode, Tom Hazzard and Tracy Hazzard delve into the often-overlooked but powerful world of podcast episode art. Tracy emphasizes the importance of creating unique episode images for each podcast episode, highlighting how it can enhance visibility and engagement. They also discuss the impact of...

While AI brings opportunities, it also unleashes sinister threats to creative rights. Just take a look at the amount of AI-enabled copyright trolls that are waiting to pounce and make money off of you. Let Tom Hazzard and Tracy Hazzard guide you to secure your creative rights in today’s digital landscape. Learn the essentials, from documenting royalty-free content to obtaining licenses, with their...

One of the most important parts of podcasting is creating a podcast website. And if you have a website, you have to make sure it is the best it can be. That can only be achieved if you master SEO. In this episode, we have an SEO expert from Crownsville Media, Melanie Gorman, to spill SEO secrets for podcast triumph. She discusses the fundamental importance of SEO for websites, breaks down the misc...

Embarking on a new year in the dynamic world of podcasting requires a strategic approach to keep your show relevant and engaging. In this episode of Feed Your Brand, hosts Tom Hazzard and Tracy Hazzard share five essential steps to elevate your podcast brand for the year ahead. Drawing from their extensive experience in podcasting and branding, they provide actionable insights to ensure your podca...

In today’s digital world, it is not enough to know which platform showcases your content best; you also have to know what type of content to deliver. Join Tom Hazzard and Tracy Hazzard as they help you strengthen your podcast content strategy by helping you choose between audiograms and video shorts. While you can utilize both, it is important to know which ones to put that little extra effort to...

Maximize your podcast’s reach this 2024! Join Tom Hazzard and Tracy Hazzard as they dive deep into the ways you can take your show to new heights, starting with tapping into the power of directory listings and promotion. From getting listed in micro categories to leveraging listicles and blog articles to optimizing SEO, Tom and Tracy provide you fresh and updated strategies for the new year. Follo...

The end of 2023 is right around the corner! There may be downtimes from the past year, but you can create possibilities as you start the next year. To leave you with some sweet treats, Tom Hazzard and Tracy Hazzard share their reflections on podcasting in 2023 and projections of their intentions into 2024 to elevate your podcast. Tracy emphasizes the importance of having clarity on your intentions...

LinkedIn is one of the best places out there to connect with your podcast listeners and search for suitable guests for your show. Tom Hazzard and Tracy Hazzard are here to share their most valuable LinkedIn optimization strategies to elevate your profile, improve your brand image, and boost your online presence. Using Tom’s pretty outdated LinkedIn profile as an example, they show what to put in y...

The social media code in 2024: master sizing, leverage algorithms, and channel traffic for unstoppable online success! Get ready to up your social media game as Tom Hazzard and Tracy Hazzard discuss the world of social media sizing, breaking down the essential tools and strategies you need to shine in 2024. Together, they reveal an approach to leverage the power of social media for your podcast, o...

Are you frustrated with the lackluster response to your podcast calls to action? There might be a couple of things you're doing wrong. Join Tracy Hazzard and Tom Hazzard in this episode of Feed Your Brand as they shed light on the widespread challenges podcasters face when it comes to CTAs and why so many miss the mark. Discover the art of crafting compelling CTAs that resonate with your audience...

Being a guest on other podcasts can undeniably grow your reach, particularly beyond your own show. But just when is guesting too much? Are you aware whether perhaps you are guesting more than you do your own show? In this episode, Tom Hazzard and Tracy Hazzard tackle the pitfalls of over-guesting and how to find the perfect balance of mastering guest appearances while prioritizing your own podcast...

Our podcast can only go as far as we allow it. No matter how much we create the best content and deliver the best show, we can never fully reach our audience without utilizing a social media strategy. In this special episode, Tom Hazzard and Tracy Hazzard are joined by a powerhouse in social media. Angie Lile is the owner of Wholistic Media Agency, where she helps people and organizations boost th...