Feed Your Brand

Stop wasting time and money on podcast ads that don't work! Tom Hazzard and Tracy Hazzard expose the dirty truth about programmatic ads - from low conversion rates and lack of control to the hidden costs of "free" hosting. Learn the secrets to effective podcast monetization and take back control of your show! Tom and Tracy also share their take on the future of podcast advertising—and why the trad...

Upgrading your podcast’s online presence starts with choosing the right website host. In this episode, Tom Hazzard and Tracy Hazzard explore why having a strong podcast website is crucial for building a long-lasting brand. They discuss the importance of selecting a reliable website hosting platform—one that you own and control—to ensure your content is always accessible, secure, and optimized for...

Are you a podcaster craving more listeners? You’re not alone! This week on Feed Your Brand, Tom Hazzard and Tracy Hazzard share their podcast recommendations on how YOU can reach more ears and grow your audience. It’s not just about speaking into a mic—it’s about understanding where your listeners go to find podcasts. Tune in as they count down the Top 7 ways to get your podcast discovered and hea...

In the podcasting landscape, understanding audience intelligence is crucial for success. In this episode, Tom Hazzard and Tracy Hazzard explore key metrics and listener behavior through podcast analytics, guiding you to make strategic decisions for your podcast. Whether you are a seasoned podcaster or a newcomer, this episode offers valuable insights to unlock audience intelligence, grow your list...

Are you ready to take your podcast game to the next level? In this episode, we’re diving into what podcast listeners are really looking for in a new podcast show—and why this fall might be the perfect time to launch your second show or finally kickstart the one you’ve been dreaming about. In this episode, Tom Hazzard and Tracy Hazzard explore what listeners are looking for in a new podcast, how to...

Get the inside scoop from the podcasting pros on what listeners crave in a new podcast show. We'll dive into the nitty-gritty of creating a show that's not only informative but also entertaining and engaging. Get ready to learn how to make your podcast stand out from the crowd and discover: The secret ingredients of a successful podcast How to pick a topic that'll have your audience hooked The bes...

Tired of editing your AI transcripts into oblivion? We've been there! 6+ years and 10,000+ episodes later, we're spilling the tea on how to get amazing AI transcripts with WAY less work. Leveraging AI transcription for podcasts has become a popular way to streamline workflows and improve accessibility. However, many creators struggle with the accuracy and quality of the generated transcripts, lead...

Your website is your podcast home - you know that having a strong online presence is essential for reaching new listeners and growing your audience. But if your current website host isn't giving you the tools and support you need to succeed, it's time to make a switch. Some of best practices for moving your podcast website to a new host: Technical considerations like cost, hosting, website speed,...

Are you tired of your podcast getting lost in the noise? Want to reach more listeners and boost your visibility? Join Tom Hazzard and Tracy Hazzard as they dive deep into the world of podcast metadata mastery. Discover the secrets to unlocking your podcast's full potential. Learn how to craft metadata that not only captivates listeners but also propels your podcast to the top of search engine rank...

Podcast Analytics & Listener Insights: Unlocking Your Podcast Audience IntelligenceWhat does your podcast analytics tell you about your listeners? Take your podcast to the next level by unlocking insights into your podcast audience using the analytics platforms and tools you already pay for. Identify behavior patterns by analyzing your podcast downloads and streams to see consumption habits so you...

Unlock the full potential of AI-generated visuals for your podcast. Learn how to create visually stunning and on-brand cover art that perfectly complements your content. Discover the art of crafting precise and effective prompts that guide AI to generate images that resonate with your audience. From understanding your brand identity to exploring creative techniques, join Tom Hazzard and Tracy Hazz...

Are you ready to breathe new life into your podcast and reclaim its place in the spotlight? Whether you’ve been away for a while or need a fresh start, now is the perfect time for a dynamic revival. Dive into essential strategies and mindset shifts that will help you regain your podcast’s prominence. Discover actionable steps to reignite your passion, reengage your audience, and orchestrate a comp...

Feeling abandoned by your podcast host, bCast? Switching hosts doesn’t have to be a nightmare! Join us in our latest episode where we break down a seamless, stress-free transition to a new podcast platform. We’ll guide you through every step—from backing up your content and choosing the right host to migrating your episodes and updating your subscribers. Discover insider tips to ensure your podcas...

Alright, let's talk about the elephant in the room when it comes to video podcasts: huge file sizes and where to store all that stuff! This episode is all about finding that sweet spot between amazing video quality and not blowing up your storage. Join Tom Hazzard and Tracy Hazzard as they break down tips and tricks for shrinking those files without sacrificing too much, and chat about the best pl...

Are your listeners hitting that play button every single time? Discover how transforming your podcast into a binge-worthy experience can skyrocket your listenership and impact. Learn the psychology behind completionists and master the art of crafting episodes that keep them hooked from start to finish. We'll reveal proven strategies to engage, retain, and inspire your most dedicated fans, turning...

Tired of the endless cycle of CTA creation and testing? Break free from the grind with dynamic CTAs. This data-driven approach transforms your podcast advertising, enabling continuous optimization for maximum impact. Uncover the secrets to long-lasting advertising success with Tom Hazzard and Tracy Hazzard. Learn how to harness the power of dynamic CTAs to keep your audience captivated and your co...

Forget "one size fits all" podcasting! There's a BIG difference between leveraging your social media fame and building authority through your podcast. Social media influencer? You're a master connector, riding the algorithm wave. But podcasting demands a different skillset – one focused on becoming a trusted voice in your niche. Podcast authority? You're building a loyal audience, brick by brick,...

Are you tired of being a ghost in your industry? Hoping for listeners won't cut it. Building an audience takes effort. We mistakenly believe that saying something is enough for people to find us. Wrong! When you promote your podcast and share your expertise, you establish yourself as a thought leader. This builds trust with listeners, making them more likely to engage with and share your content....

Unlock the secrets to YouTube success for your podcast as Tom Hazzard and Tracy Hazzard dive into the nitty-gritty of YouTube Excellence! With the surge of podcasts doubling as video content, it's crucial to understand how to maximize your presence on the world's second-largest search engine. From ditching those lengthy intro bumpers to leveraging effective end cards, discover how to captivate you...

Remember podcasting in the early 2010s? Yeah, the graphics were... intense. We've all been there. But guess what? The design game has changed! The way people see your podcast on blogs, feeds, and YouTube is totally different now. That's why in today's coaching call, we'll dive deep into the NEW RULES OF GRAPHICS. We'll show you how to adapt your podcast artwork and visuals to grab attention, smash...

In today's digital age, a PR crisis can erupt in an instant and have lasting consequences. But don't freak out! Tom Hazard and Tracy Hazzard are here to help you navigate the new world of AI-powered damage control. Forget burying bad news - it's all about video, audio, and blog posts that get you back in the good graces of the tech gods (and your audience). Plus, some essential tips on getting ahe...

Struggling to find the right podcast guests who will resonate with your audience? Feeling overwhelmed by all the shows out there when you want to promote yourself? Join Tom Hazzard and Tracy Hazzard as they unveil a time-saving method to assess potential podcast guests (and shows for your own guesting!) in just 5 minutes. Learn how to identify the perfect fit for your message and ensure your podca...

Have you ever dreamt of taking your podcasting expertise beyond the headphones and onto the bookshelf? You're not alone! Juliet Clark, the Founder of Superbrand Publishing, will be joining us as we explore several paths for podcasters to become published authors. Whether you want to leverage your existing audience, hone your writing skills, or establish yourself as an authority in your field, ther...

In today's saturated podcast landscape, with Spotify alone hosting over four million shows, simply launching isn't enough. To rise above the noise and cultivate a loyal audience, businesses need a strategic podcast marketing plan and a social media promotion powerhouse. Today, Tom Hazzard And Tracy Hazzard explore how you can prepare your social media for a successful launch and build a strong fou...

Join us for an exciting session with Shannon Procise of Business Acceleration Network, our coaching crasher, who guides us through the essential steps in community building. As a visionary leader, Shannon shares her expertise on amplifying your impact by harnessing the collective strength of communities. Whether you're joining an existing network or forging your own path, you'll gain valuable insi...